Wang: Do not use real estate thinking to control the electricity business

Absrtact: In the O2O tide, whether the traditional retail or online giants, are in the overweight layout. Wanda has 85 cities in the Center of Wanda Plaza, the annual passenger flow of 2 billion people. And Tencent and Baidu have huge online traffic and internet access, more pay department

In the O2O tide, whether the traditional retail or online giants, are in the overweight layout. Wanda has 85 cities in the Center of Wanda Plaza, the annual passenger flow of 2 billion people. And Tencent and Baidu have huge online traffic and internet access, more pay system. For Wang, MA, Li three big guys, the three together, the formation of O2O closed loop, is a perfect cooperation.

Wanda, Tencent and Baidu, three pinyin initials added to the composition of the Btw,by the way, the drama is still behind.

At present, three giants are the "losers" in the field of electric business. Tencent has been involved in the electrical business for many years, the acquisition of investment support industry cluster but ultimately benefited a few, but the important assets sold to Beijing east; Baidu from have ah, le cool day again to Philharmonic live, is repeated war repeatedly defeated, Wanda is in the electric business strategy moves seriously sluggish.

Tencent and Baidu's main business is not e-commerce, they are also active in the layout of O2O, which decided they are willing to cooperate with Wanda, because Wanda has 85 in the city center Wanda Plaza, the annual passenger traffic has 2 billion times. With Wanda Cooperation, for Tencent and Baidu the biggest advantage is to put the merchants all access to their own platform, thus forming a real O2O closed loop.

Three companies to set up the electric business group is O2O, that is, offline and online integration, Wanda Strong online, Baidu, Tencent Strong online, combined with offline and offline resources, in the field of electricity to find a different from Alibaba's play, this is a joint venture by the three giants the only opportunity to win the electric business group.

The big Three cooperation, Wanda still occupies the absolute holding state, and according to its own in the large shopping malls, hotels, cinemas and other resource advantages layout O2O. Analysys International analyst sing that Tencent Baidu is more to provide traffic and Internet and mobile access to the port, in technology, resource drainage and other aspects to support.

Borrow the brain Internet gene: "Do not use real estate thinking to control the electricity quotient"

Last year Wang interviewed said that "(with Ma's) billion gambling is a joke", but Wang still willing to gamble not concede: December 2012, Wang and Ma Yun Bet, in 10 years after the retail industry, if the line accounted for over line, Ma Yun win, if the line still maintain advantage, then Wang win, the stakes are 100 million dollars.

Wang seems to have realized that 10 years later, the electric business will be under the line, but the future online on the electric business field, Wang hope to be able to fight with Ma Yun. Willing to gamble Wang contributed to the formation of "anti-Ali Alliance."

For Wanda to kill into the field of the electricity business, I am afraid Wanda chairman Wang also have awareness, in announcing Wanda's new electric business strategy, he said on the spot: "From me to the president in charge of vice president, will not use Wanda Traditional management thinking of the electricity business, will not use the real estate thinking mode to think about the development of electricity, will give the electric business innovation, decision-making, financial autonomy. ”

Industry insiders believe that if Wanda electric business or under the traditional system, is limited to dozens of years of strong traditional corporate culture, even if the boss Wang, I am afraid the implementation will be greatly reduced.

Wanda and Tencent Baidu set up a joint-venture company, will be independent of the electric business plate, and the internet giants to buy and balance, from the structure of the old Wanda Cutting, which is Wanda Electric business new strategy of the biggest bright spot.

Tencent to abandon Beijing east? Just "Help Wanda's brother."

From the shareholding ratio, the three parties to the new company's total investment of 5 billion yuan, Wanda Holdings 70%, Tencent and Baidu each holding 15%. From this point of view, the cause of Wanda-led, Tencent Baidu will provide resources to support, this is not Tencent abandoned the Beijing-east and in the field of electrical business of the signal.

In fact, as early as this January, Wang has disclosed the intention of the investment electric Company, he said, "Wanda Electric business is really the core of large members, large data, this is Wanda O2O strategic direction and transformation of the core," according to him, Ali, Tencent have been in the list of cooperation. Wang in the media interview, said, Wanda Electric trader "definitely with us primarily, there will be an industry brother to help, the last come out may be the mode of cooperation." "Now, the cooperation model is about to be finalized, but the help of the brother has become Tencent and Baidu two." Tencent's ability to pay and social resources, as well as Baidu's search and large data capacity is undoubtedly the most valued.

Wanda and Tencent have already cooperated in this May. In the cooperation between Beijing-East and Wanda, the two sides will take the lead in launching a series of major projects in June, integrating the resources of both sides, from the marketing, supply chain, large data platform, finance and other chain to achieve complementary advantages and docking. Its offline tipping point covers 79 Wanda squares nationwide. The two sides will also be around cloud technology, consumer finance, virtual operators, through these channels, both sides will explore including in-store mode, multi-channel operation and other technical and data cooperation feasibility.

July 2014, Wanda Electric business new management appointment completed, the original Jiapin network COO Donze determined to be CEO, the former senior vice president of the network Gaoxiapinghu as COO, the former United States New Egg network in the Los Angeles area CIO Cao Dajun as CTO. With the establishment of the company in August, Wanda Electric Business O2O Transformation will formally enter the implementation phase.

"Wanda how to keeled, to Tencent, Baidu distribution of commercial resources does not trigger the wrangling, is the biggest challenge of cooperation," said Ruzenwang, an analyst at the electricity business.

Industry impact: Challenge Ali, Beijing and east two strong pattern

At this stage in the field of electric business, Ali a single big, Beijing East followed, other electric dealers still cannot shake its market position. Sing told our correspondent, Wanda this high-profile into the field of electrical business, must go out of the road of differentiation, to be able to gain a firm foothold.

Wang said that Wanda Electric business is different from Taobao, Jingdong, and so on, but with the line Wanda Square constitutes a "O2O" business model, Wanda Plaza is the electronic commerce.

and Taobao "O2O" "line under the rule line," The path is different, Wanda Electrical business First is to "line on the line of gestation." Wang in the semi-annual report forecast, Wanda this year's offline consumer crowd will break 1.5 billion people, by 2020, Wanda offline consumer crowd will be more than 5 billion times, if each year in Wanda consumption of 12, is more than 400 million. The 2020 Chinese urban population, by 800 million, means that half of China's urban population is Wanda's consumers. If these consumers can effectively transform into a Wanda member, it is a very good platform.

But this is still a vision, in the latest market share of the electricity quotient, still can't see Wanda's shadow. The latest data show that in the 2nd quarter of 2014, the market share of business, cat market share accounted for 52.4%, Jing Dong accounted for 18.7%, Suning easy to buy accounted for 3.5%, Amazon China accounted for 1.9%, only goods will account for 1.7%, Xun accounted for 1.6%, when accounted for 1.5%, 1th stores accounted for 1.5%, Gome online accounted for 0.9% of the 1.0%,QQ net, Poly-Mei excellent products accounted for 0.6%, Jiuxian net accounted for 0.3%, the postal music network accounted for 0.3%, where the goods accounted for more than 0.3%, Temple Library in China accounted for 0.1%.