Wang Fei Fang and the son of each other pinch light Bo marketing War portal microblogging pattern to be broken

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Recently, the micro-bo mouth of the war. Faye Wong and Fang son of scold war originated from a statue of Buddha, set off the celebrity mutual pinch another wave of micro-Bo war. And recently, Sina Weibo is not lively, from the first popular microblogging users Chen Yao and Ling divorce rumors, to the year after the red envelope to fly, and then to the recent microblogging, Micro Bo anti-trafficking, and so on a hot topic and focus on the eyes of netizens planning activities.

Before this, Tang June anti-counterfeiting, 3Q War, guoqing War investment bank women, Qian case and so many social hot spots from Sina Weibo this position and transferred out, become swept the network hot news or topic. In fact, Sohu and Tencent Micro Bo also not idle, not long ago, Zhang Chaoyang, Sohu Weibo dating activities also attracted a lot of users, in Zhang Zhang issued micro-bo Blind Date call order, the activities of micro-Bo was reproduced and commented on more than four digits, the situation is unusually hot.

Tencent as the country's largest internet company, of course, in the capital investment on the money. In the spring evening for the promotion of Tencent Weibo, light sponsorship for tens of millions, the big spenders, so that people from the sigh. It is understood that as of February 2011, Weibo users also broke through the 100 million mark, but this and its huge QQ registered users are not unrelated. And NetEase Weibo in the Spring Festival also launched a micro-blog book activities.

But Sina Weibo is no doubt more competitive, by the end of January 2011, Sina Weibo "fan" number of users in the top 100 fans total of 198.2 million, the chain growth of 16%, equivalent to 68% of Twitter. The figure is expected to overtake Twitter in the second half of 2011.

Some survey, Sina Weibo users are also more active. In addition, Jiathis last December reported that the number of Sina Weibo news than Tencent Weibo 5.7 times times higher.

Micro Bo Fiery degree has exceeded the imagination of many people, according to the latest Baidu index, in the user's attention, Sina Weibo has a comprehensive approach to QQ, far more than the largest SNS website Renren. Weibo's fiery birth of micro-bo marketing, promote the further development of E-commerce, while driving the growth of server demand, it is reported that the domestic well-known IDC service providers in China Connaught Network timely launch of the United States Server series of preferential projects to meet demand. Industry insiders pointed out that the two major micro-bo comparisons, Tencent Weibo and Sina Weibo there is still a big gap between, and there is a further widening trend.

According to one of the main characters of the 3Q War, Zhou predicted that the first Internet war in 2011 would be a micro-battle. Some people think that the micro-bo pattern, who laughs at the end of all is not conclusive, and the four major portals will be in the future for some time each lead. In particular, Sina Weibo and Tencent Weibo or will walk into hand-to-hand combat.

The competition between Sina Weibo and Tencent Weibo in this year or will become more complex and more strategic change, and analysis of their respective characteristics can be seen: Sina take the celebrity route, Tencent Walk grassroots strategy; Sina's brand has been formed, and Tencent is always QQ-led, its micro-blog will never replace QQ status; Sina 50 million registered users will be a first-tier city coverage, and Tencent also control the depth of the second-tier urban users. Therefore, the next step of competition between the two sides will be the product level, operational level of competition to social accumulation, user accumulation and capital accumulation of competition.

China Connaught Net www.nuo.cn that Tencent Weibo compared with Sina, in the past year has always been in a weak position. Especially in many important topics of the planning and dissemination of events, has been in a state of lost, micro-bo marketing is not as good as Sina's more combat and skills. But against Sina Weibo, there must be innovation and differentiated competition, such as the relocation of the position to the mobile Internet, to do wireless microblogging social and video cooperation, or with video, e-commerce cooperation, the integration of Internet applications will produce many opportunities, four major portals only grasp the internet every opportunity for innovation and integration, In order to let Micro-bo four points in the world rather than a single big.