Wang Fei Weibo frequently spoke Bo Marketing

"Divine Comedy" Bo marketing whether you like it or not, this year you are very difficult to circumvent the "love business"; Whether you close your attention, this year you can not avoid Faye Wong comeback.　　Although some would disdain to say, "The two are not at all a grade", but you have to admit that they are 2010 of the biggest entertainment marketing winners. "Love Business" of the original singing Mu Jongxiaoxia original is an opera, this song to her to bring about reversing the fate of the transformation. "Now the price is fifty or sixty times times higher than before, and the most time in the last one months there are 109 business performances, and now we have one months of performance control in 15." "Mu Jongxiaoxia's broker, Mr. Tian told Huaxi City newspaper Reporter:" If in 2004, like "Love trading" such a fire song, one months of business performance income can reach 500,000 to 800,000, but this year's overall market depression, mu Jongxiaoxia one months of business earnings in about 200,000. "He revealed that the volume of the ring tones to download, but also promote the" Love Business "popular, but the ring tone did not bring much income," because the ring tone is a one-time buyout, after downloading more, we also receive no money. " The millions of non-mainstream singers who suck gold and earn a new life because of internet marketing, but like "love Business" such a song, probably will not appear more than three in a year.　　And this way of fame, almost difficult to rely on speculation and planning to achieve, but once the success of these songs, the Non-mainstream singers behind them to obtain a lot of business possibilities. Not a day after the "marketing" comeback concert to say only four words, look at the entire Chinese pop, perhaps only Faye Wong.　　However, the industry is positioning this as Faye Wong Agent today one of the marketing planning. "The people concerned first spread the news that Faye Wong received ' 6,500,001 songs ', in order to raise the price of the concert, and then claimed that the 0 publicity in the first selling tickets online has almost sold out, successfully made Faye Wong comeback ' one vote difficult ' virtual, and then in the press conference to implement the ' ban asked ' regulations, so as not to make quick comeback money plan by the media destroyed. "It was also analyzed, in order to ensure that Faye Wong comeback, brokers today racked his brains, better choose only to accommodate 18,000 people in Beijing Five Pine Stadium and Shanghai World Expo Cultural Center to hold concerts, it is known that some people are extremely worried that if sitting in 80,000 people's venues dissatisfaction, will make Faye Wong extremely embarrassed, so Ning choose small field, To make each game easy to be full, but also to enhance the audience's desire to rob tickets. "Faye Wong has not come back, this marketing hunger has reached a high point, coupled with the heat of CCTV Spring Festival Gala, it can be said that there is no big publicity strategy." At the same time, Faye Wong uncharacteristically on micro-blog frequently speak, manufacturing topics, and even inadvertently created another "Divine Comedy" "Disturbed" accident jumped red, is also considered low-key for the performance of the concert overweight.　　Since then, there are senior brokers said, "to refuse to welcome" the marketing way, is her behind the team has always been the way of publicity. Not "suicide" and success can not coexist in this, China's chief entertainment planners Tianjin but bluntly: "Faye Wong actuallyis a ' suicide-style marketing model '! "He told reporters," I personally understand the suicide-type marketing model has two characteristics, one is to focus on the market short-term earnings, ignoring the long-term commercial interests, the second is the entertainment products, entertainment accessories market cash. In fact, this is not only in the entertainment industry, but the entertainment industry is more obvious. And why I said that Faye Wong is a suicide-style marketing model, she is only focused on a short-term income, from a Beijing concert ticket difficult to find, attendance hundred to Shanghai concert attendance decline is not difficult to see. "That being said, Tianjin also admits that" Weibo marketing "made up for previous" suicide marketing "deficiencies:" She is smart because she uses the micro-blogging feature to get herself from a high ' princess ' to a woman who is now in touch with a maternal temperament. It is also from the former star-building model to the ' making people ' movement. Of course to succeed must have two characteristics, that is the sense of belonging and identity. "Faye Wong's transformation so many netizens expressed some disappointment, because and the previous idea of" princess "image gap is very big. Tianjin said that "Faye Wong's change will make people like her more, because sometimes the exposure of star weakness will not appear to be bad, but to make the public feel more real." "Huaxi Metropolis Daily Reporter, Wu-pian, intern Chawanlu