Wang Feng: Blue Harbor Transformation has passed "big exam" never nostalgia PC game

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Sina Science and technology news a year ago, Blue Harbor announced a complete transformation of the mobile game. Now, this decision is the most important and the most correct decision in the history of Blue Harbor, in the view of CEO Wang Feng.

At the beginning of the transition, Blue Harbor stopped all the research and development projects except the hands, and abolished the concept and structure of the research and Development Center, the operation Center, and flattened the related personnel into the project team. So each project has a corresponding research and development manager, Operations Manager, Customer Manager, Master planning and so on.

Under this management structure, the Blue Harbor online 2013 revenue exceeded 500 million yuan. At the same time, Wang Feng also used "big test clearance" to describe the success of the company Transformation Hand Tour.

Big test Pass

According to Wang Feng revealed that the blue port online first hand tour products "Sword of Kings", the highest monthly water over 45 million. Then launched the "Sword of the firmament" on the line 76 days after the cumulative water has exceeded 100 million yuan. Recently on the line of "The Blade of God", two days after the line, the day active users broke through 1 million.

Wang Feng forecast that the Blue harbor in 2014 revenue is expected to reach 1.2 billion yuan, this figure is compared to Blue Harbor early performance growth 10 times times.

The success of the first three products let Wang Feng realize that, whether it is a self-research or agent products, rely on the operation of the water is thirst, only to keep the game of active users, improve the stickiness of the user, is the most important hand-travel products.

Wang Feng said that at present the Blue Harbor product strategy only concerns the user to retain and the active user, whether is the product which the research or the agent, the next day retention less than 40% will not be on-line, until the product completes the optimization adjustment. In addition, Wang Feng also revealed that has been completed optimization, close to the on-line products. In addition to the recently announced "tower against the Hero biography" outside, there are "Legends of Heroes", "Huan Biography" "100,000 Cold Jokes" and so on.

Not Nostalgia pc

As early as the 2012 ChinaJoy, Wang Feng has said that page tour will be the last of the PC Internet dividend, when the page tour or more than half of the revenue of Blue port business.

After this year's transformation, Wang Feng on the PC Internet game has a new view, he thought can miss PC games, but never nostalgia. "For hand-tour manufacturers, the PC will gradually change to a simple production tool, the future will be mobile devices world." ”

Wang Feng believes that the current type of game is difficult to define, casual games are also embedded in the depth of complex design. But the speed with which the mobile device updates the iterations can fully support the changing design of the game, as well as the smart TV, which is similar to the mobile device, and part of the PC entertainment function.

In addition, Wang Feng also said that the initial design of hand travel is very important. He admits that the operation of mobile games over the past year, more and more feel that the optimization game than the original design is still difficult, for the stability of Dau, do a good job of prototype design is much more meaningful than after the on-line optimization. In terms of quantity and quality, he insists on the principle of quality supremacy, and the quality of the game is equally important to developers, distributors and channel operators. (Ivan)