Wang Feng pioneering road inventory, want to cool, low-key first

1, the Internet company has an interesting separation culture, leaving a topic of the company's people together to open a QQ group, an intriguing name. Baidu came out called "Broadway", Shanda out called "Sheng Fighter", Jinshan out called "San Francisco". In the San Francisco army, Wang Feng belongs to seniority older one, and begged Baijun, Lei and called "Jinshan three Jie."

Jinshan San Jie, the Lei by virtue of millet mobile phone and a series of successful angel investment, mixed with the wind, Baijun holding a large number of Jinshan shares (recently Jinshan rose to 9 Hong Kong dollar), by contrast, Wang Feng some heroes in the past years.
2, the network media circle has an old saying, called "the stuffy sound sends the big money, every day comes out the yell must be lacks the money or wants to make money". Qihoo 360 weeks Hung 祎 just started to do anti-rogue software, this is the case. Wang Feng These years, also fully confirm this sentence.

Not long ago, Wang Feng again said: "The equipment revolution has arrived, the page tour is over." "The background of his shot is that the Blue Harbor has just announced a full transition from the page to the tour." The remark was a cause of outrage. Not only to offend a large number of people who still have the dream of the page, this "bowl noodles counter bowl bottom" practice also let a lot of colleagues despise. Tencent game a middle-level once in micro-blog directly refute Wang Feng's remarks, said the words too absolute, disagree.

As we all know, Wang Feng left Jinshan to set up a blue harbor, first select the end of the tour, the end of a few years of travel, did not make a decent work. Page Tour momentum up, the Blue Harbor homeopathy to the page tour, the page tour toss two years also not see big, hand Zhanggang heat, immediately announced Blue Harbor comprehensive Transformation hand tour.

3, when Wang Feng founded Blue Harbor, a lot of game reporters are not optimistic, because as chairman and CEO of Wang Feng only understand marketing, do not understand game production. So Wang Feng fell into such an awkward position: game making Circle the most understand the market, marketing circle most understand the production of games.

In Jinshan years of accumulated marketing tools, in the Internet and new media challenges, not necessarily still work. What's more, Jinshan was not the boss of the marketing world, carrying a nickname "thousand years old Dick".

At the end of 2007, Wang Feng founded the Blue Harbor for the first time large-scale see media. The mentality is too drastic, then threw a three-year strategy-the annual income of more than 1 billion yuan in three years, the company market value of more than 10 billion yuan. Blink, 5 years have passed!

Although I know Wang Feng love to brag, but this goal at that time sounded very absurd. Has participated in that media communication meeting reporter recollection, at that time in addition to the mentality urgent, perhaps Wang Feng also can take out to say the material really is not many. With Beg Baijun, lei that dot, the media has long been tired of listening to, Blue Harbor research and development of the first online games "against the Sky Sword and Dragon Sword" in the play also no gimmick, only the next 3 years can blow the cattle one-time blow.

A few years later in 2012, a film "Let Bullets Fly", director Jiang may be inspired by Wang Feng, burst out a line of God-like: "The former magistrate has put the tax pre to 90 years later."

4, fortunately Wang Feng emotional quotient high, popular good. I know a lot of friends in the circle of journalists who have a crush on him. One year in Suzhou to open the game industry annual meeting, heard that Wang Feng big night invited more than 10 reporters to eat the Austrian stove face, did not give transportation. A bunch of people around him, listening to his spit in the cross enclave to 12 o'clock in the morning, which requires a strong personal charm.

San Francisco's people said that Wang Feng had learned a lot with lei, especially the mouth work. Wang Feng later brought a disciple called Ke, the latter with Wang Feng learned a lot. One year, someone in a game annual meeting to see just out of Wang Feng solo fly Ke, pull a few reporters in the hotel lobby in the late Night Kan da Shan. Far look, as if a small Wang Feng, it is a feeling. There are also many stories about Ke, which can be reclassified in a single post.

5, like Lei, Wang Feng is also very diligent. And he is very good at marketing, learning. Remember that year, the company popular with female president, Shanda has Yu, the giant has Liu Wei, nine cities have Xiaowei. Wang Feng can't wait to Mingxiang also helped up. A few years later, Wang Feng still rushed to the front. This layout apart from a lively, see no other substantive changes and significance.

In employing, Lei and Wang Feng different. Leave Jinshan, Lei still reuse men, because lei infatuated with brother culture. Jinshan Market in the work of San Francisco have a similar history of blood and tears-every time with the boss to raise the salary, the boss will hug your shoulder said: "We are brothers, must share weal and woe, good dry, raise the matter why next time again." ”

Jinshan also in the northern four ring that building Bayan, the top floor is a high design, there is suitable for the commanding podium. Lei most like to hold a staff meeting there, with crazy English as Li Yang to tell us the ideal. Talk about the emotional place, gongs and drums qi Ming (when Jinshan is a standing a drum team?) ), applause continued.

A number of people were Sina a "double transformation: Blue Harbor into mobile game Wang Feng denied himself" the report touched. To tell you the truth, I was numb to read the manuscript. For example, a journalist who is not familiar with Wang Feng or has no affection for Wang Feng, this report may not be able to find a written reason. Because it's so corny, so blunt--

"Blue Harbor Online CEO Wang Feng stands straight in the game company's office area, wearing light-colored shirts and dark jeans, a red-coloured hoodie like a big scarf tied to the chest." He waved his arms, his words pitched, his glasses black, and he could not conceal the excitement of Wang Feng's outward bubbling. ' Blue Harbor! Wang Feng shouted loudly. Win！ ' Close to the hundreds of employees gathered next to each other. Wang Feng again shout, they again and, as many times. ”

The reporter also wrote-"In fact, in Wang Feng's impression of 2007 Blue Harbor since the establishment of the online, such a state probably appeared six times." "I am sometimes very strange, saying that people can not enter the same river two times, not three times to make the same mistake." How does Wang Feng repeat six such performances while the audience does not yawn?

6, familiar with Wang Feng's reporter said, in fact, Wang Feng is very concerned about the media views. His attention to the media, even a little hysterical. For example, if he sees this report, he may personally ask the reporters in the circle, must hear who the author is, analyze why he wrote his bad, against himself ...

As a CEO, dealing with reporters personally, there is a "condescending" objective advantage, does help maintain core media relations. Tang June, Kai-Fu Lee, Yu have done so. Tang June has advertised the 500 reporters who attended his grand exit conference by himself.

But the first few are professional managers, Wang Feng and they are different, Wang Feng is the founder of the company. Man's time is conserved, diligent, energetic, and only 24 hours a day. In the media relationship to spend too much energy, leaving the game to create, experience, modify the time must be more than. What does this mean in an era when the product is king?

7, with the strong performance of Millet mobile phone, lei out of the golden age lingering in the "Millennium Dick" title. By virtue of "My name is Mt" in the Hand tour market alone, Wang Feng's old men in Jinshan Shanhu also became a hand in the circle of celebrities. But the mentality is impatient, always want to tread the drum of the Times, Wang Feng, but many times ta.

More than online games, the entire TMT industry has been praised as the king of products. The wine is fragrant enough, not afraid of the alley deep; the product is good enough, not afraid to launch late. Maybe Wang Feng's eyes are not very good, bad observation-positive examples of Apple, not the first push MP3 player, nor is the first to do mobile phones; The reverse example has grand, including the Grand box, many pioneering explorations have become martyrs.

In the bad luck, should think of ways to do a good product, only rely on the flicker definitely not. In the Internet industry, the most awesome spread is product reputation, the original happy net, later Sina Weibo; in the game industry, the best promotion is also rely on product reputation, End of Warcraft, LOL, hand Tour "My name is Mt." When the product has 9 points, only need 1 points with its natural promotion, it can be perfect, and when the product only 1 points, blow to 9 points, will feel labored, emboldened.

Hennessy has a sentence advertising language "More appreciate, more appreciate", adapted to Wang Feng, "the more you want to be, the less the better."