Wang freely: Apple watch should not be a stand-alone product

Beijing time September 10 1 o'clock in the morning (local time September 9, 2014 10 o'clock), Apple held a new launch at the Flint Center for the Performing Arts at Cubitino de Anza College in California, officially releasing the big screen new iphone 6 and iphone 6 Plus, as well as the new smart watch Apple Watch. NetEase Technology Channel invited Zealer founder Wang freely, NetEase digital channel Senior editor, digital talent Zeng Yue, as well as the performing arts experienced foreign female guests Anze together to interpret the Apple Conference.

The significance of this Conference for Apple

Before the launch, Wang was comfortable with Apple's history and products and pointed out that the announcement was of great significance for Apple, both mobile and other product lines. It is well known that 30 years ago, Apple founder Steve Jobs had launched the original version of the Mac computer at Cubitino de Anza College. Mac computer became Apple's famous work, and it still remains his representative. After the Mac was released, consumers, including Apple, including the industry as a whole, thought the launch was a landmark product for Apple. 30 years later, Apple's return to staging a new launch appears to be a sign that Apple may have some very special, particularly important products.

Moreover, the entire conference scene, the new building is very similar to the shape of the catwalk, the conference in addition to the regular invitation to the technology media outside the Apple also invited all the world famous entertainment all people, including fashion bloggers and fashion Tatsu. It also seems to herald the launch of Apple's fashion route products.

NetEase technology: Outside of the iphone's things grilled pieces of the outside world for this product expectations are still very high.

Wang freely: So maybe this year is the product door, rather than a separate iphone product, which is not the same as in the past few years. Last year 5S, including IPhone5, were expected to have, but after the early product details were exposed, it seems to be fine, but this year seems to be particularly high, and the iphone has been stripped after the light is so high.

Anze: Suddenly to the highest point.

Wang freely: And now the outside of Apple's competitive environment and its own infrastructure key layout gradually completed, including software, ecosystem construction, so this is a very delicate point of time, it is critical, I feel very much looking forward to.

NetEase technology: The entire external environment pushed to Apple this time need to launch products.

Wang freely: both mobile phones and other product lines are very important.

In addition, with regard to exposure information, Wang freely believes that the latest leaked information is accurate, and that the next generation of iphone 6 release, the iphone 5S product line will not disappear. Wang freely said:

Its product line will be very interesting, very rich. But actually when it comes to product lines, everyone is very tangled, in the past only published a year, to the old to hit the low-end market, now Apple product line rich people have been tangled it will not be out of different sizes, the first two years of attention will find this trend, but because that time the smartphone market, at least Apple believes that It may be that the demand for different product lines is not particularly large, because at the beginning of a revolutionary product demand is unified, when the trend of personalized products will have different color requirements, after the eighth generation of the iphone this year, from 07 to now, may be gradually clear, it does product line differentiation, The demand for different groups is also more clear, so this year to do so many product line characteristics, but this is not the first Apple, because it used to do a different product line, it is not surprising, but the market is mature, opportunity to the time.

When we looked at 5S last year, you thought it was going to look like that, nothing but a little bit of memory, add CPU, is very simple things, but you see, in fact, 5S at the bottom of the things are still very many, such as fingerprint identification, such as the new processor, these are to Apple later product line did a lot of matting, So we've also said in our 5S assessment that seemingly mundane products the future influence will be very big, the oblique processor already has, proves that it can have the layout in the wearable, the 64 bit processor may accelerate the product the iteration speed and the desktop docking and so on, this actually is the 5S special significance, but this is before, Not seen at the stage of the rumor, so we can't see the machine like this, you don't know what technology is going to change in it, it's hard to say, so I tend to see it tonight, even for the iphone itself, we still see a lot of unexpected things, that's how I feel. Of course, there are other expectations besides the iphone accident.

Two, about the iphone 6 and 6 Plus

Screen larger, support horizontal screen

After the launch, Apple first released two large size iphone products, 4.7-inch iphone 6 and 5.5-inch iphone 6 Plus, with screen resolutions reaching 1334*750 pixels and 1920*108 pixels. The appearance of two phones is not much different from the previous exposure, and there are three shades of gray, gold and white. And with the emphasis on the screen getting bigger, the new iphone uses a horizontal screen to accommodate some of the operations. The power button is moved to the right side of the fuselage and is more convenient for one-handed operation. Wang freely shares the difference between a big screen phone and an iPhone 5S handle. For the screen after the big impact on consumers, developers, the king freely made the following comments:

Wang freely: "More than 1 million pixel points", two resolutions, plus the current 640x136, now Apple has more than 3 different sizes of screen resolution, which is a challenge for software developers, but Apple now has enough charisma to ensure that everyone fit this three.

NetEase technology: IPhone6, the higher contrast, or is speaking this screen is bigger, may show more, now displays is the horizontal screen iphone.

NetEase technology: Just have seen the new iphone appearance, larger screen will show more volume. More content will be shown in landscape display. Now speaking of developers, it's just easy to say that big screen challenges developers.

Wang freely: In the past we saw the Internet screen from 3GS to IPhone4 is just multiplying all the pixels by 4, the horizontal resolution is multiplied by 2, for developers, the workload is very small, but now three different sizes fit also good, will bring additional workload, but with the appeal of Apple, The overall function has three dimensions, which is much better than Android, and it is acceptable to measure the benefits of different sizes more than the workload.

Anze: Do we have a power consumption problem with such a big screen now?

Wang freely: The problem of power consumption will be, I believe that after the size of the battery will also increase, has been talking about the horizontal screen mode, the size of the larger can see more content, the new IOS8 and IOS7 began to use a lot of UI design to push the content to the user, and the specific design in the background, do not steal, This is good for the whole visual sensation, there must be, and with the habit of a large screen after the return to the iphone screen you will feel very abrupt, especially small, I used to use 5-inch mobile phone, back to 4.7 inches when all feel very very small.

64-bit A8 processor

Apple's owner then focused on the processor on the new iphone, and the A8 processor and the M8 motion coprocessor would make the iphone's gaming experience better, as well as a lot of the benefits of sensor monitoring. Wang freely believes that, based on past experience, the new processor does not affect the stability of the software. And pointed out that, with the mobile phone performance and the addition of the body sense chip, the game experience on the phone has been very good, slowly close to the PC.

Camera Quality Improvement

On lens parameters, IPhone 6 and 6 Plus are still equipped with 1.2 million-pixel front and 8 million-pixel rear-mounted cameras. However, the camera has a single pixel size of 1.5 microns, and the new focus technology makes the focus faster, which means that the IPhone 6 can take 30 or 60 frames of 1080P video. System, because there have been iOS8, so this time is more concerned about the iOS8 on the big screen iphone optimization. In the lower right corner of the screen there is a control, holographic keyboard.

Wang freely: (new iphone camera) We have been very concerned about, we thought it would use optical image stabilization, thought it would use a larger aperture, 2.0 or 1.8, but did not appear, but we see here, we look back again, it seems to be here? This is not the problem of the Mirror Group, the whole module is moving, this is not to rely on the Mirror group to shake, but the whole module is moving, I really very curious. 1080p,60 frames per second, this can be recovered to just Apple said the design of their own ISP, this processing capacity should be related.

Wang freely: should be the hardware to solve this problem. 240 Frames, Wow! Good, bad! But this must be reduced resolution, I believe it should be in the 720P bar, or 480. This is the effect of 240 frames, very difficult. And did you see that? The most important is the whole sample effect, the whole back of the day's color, including the quality of the screen is very high, because you know, usually when we shoot high-speed video, in order to reduce its data processing volume, we must reduce the original image quality, it will cause, such as the light screen flashing, this is difficult to avoid, But in the case of potential change (sound) the whole picture saturation will be reduced, but just shoot 240 frames, the whole picture quality is very high, of course, this and the environment is related, but can take this effect, is very very rare.

Anze: Is it possible to use mobile phone to shoot micro-movies later?

Wang freely: Definitely can, we originally have a few video completely with the mobile phone, different brands of mobile phones, you can see a film in a section of the quality of the picture is good, a piece of the quality of the collective yellow, is different from the mobile phone. Heard some rumors before, the module internal space should be more abundant, there should be a certain floating space, I particularly want to listen to his specific explanation, did not hear, especially regret.

Price and date of listing

Apple announced in the press conference that the IPhone 6 will be on sale next Friday, or September 19. The iphone 5C contract machine is free, the iphone 5S contract machine is priced at $99, the 4.7-inch iphone 6 contract machine sells for 199 dollars, 5.5-inch iphone 6 Plus contract price is 299 dollars.

In this, Wang freely said, if this is the case, in the United States market, 5C for the low-end market lethality is very large, if you cooperate with the operators and free to do, I signed two years, buy an apple, a little problem, but I am most concerned about the retail price, the retail price is very important, after the retail price, Then we can push the price of parallel imports, and you'll understand that the impact of 5C on the low-end market will be clearer.

Iii. NFC Technology and mobile payment Apple Pay

Apple focused on mobile payments at the press conference. Wang freely believes that mobile payment is the biggest bright spot of the Apple conference, only big companies like Apple have the strength to do security work on mobile payment and get the support of large financial system. There is a big risk that there is no card trading, and Apple uses fingerprints to solve it. The king freely points out that Apple has a stronger control over safety than Android.

NetEase technology: Apple pay should be the basic necessities of life include, or through their own chain stores.

Wang freely: So this is what we have just said, only large companies can gather so many industry resources to do this thing, in fact, we have seen before, Apple has even rumors and everyone (sound) cooperation, I believe that the launch should be relatively fast, but this inside you see, it solves what? We now have traditional methods of payment, the possibility of exposing your own privacy is very large, because you give the card to others, all the information to others, others can pay, in the domestic fortunately some, there will be text verification, I am in Hong Kong, my friends abroad, their credit card will not have.

This authorization, I believe, will be followed by a number of companies introducing the way in which mobile payments are authorized, because there are still a lot of fingerprint identification phones, which we talk about a company's vertical integration capabilities for the entire user impact, including security impact will be very large, if it is an Android phone, itself will have a lot of security vulnerabilities, Even if you are the algorithm encryption, it is possible that your system will also be invaded by others, even questioned will be lost ah? Because the painful place is I once know your fingerprint information, then I lost is equal to lose everything, even give me credit card encryption is no use, because the fingerprint can be solved.

Anze: We have different fingerprints.

Wang freely: fingerprint cracked, for example, I know what your fingerprints are, I copied away, in fact, you have been stolen in your life, you can not cut your fingers, so Apple's control or its own product control, than Android at least more credible, does not represent absolute security, but at least more trustworthy. After all, it is a deep integration of hardware and software things, it is in the way of hardware encryption, in the Android system, such as we want in the SOC, there is a black box, in Qualcomm hand, not Samsung, Millet hand, to encrypt Qualcomm agreed, so can not achieve top-secret security, this is a big problem.

Iv. Apple Watch

Apple has since released a new stand-alone product, Apple Watch, and it is reported that Apple Watch has two fitness and workout applications. In the field of fitness, the application of Apple Watch is not much different from other fitness tracking devices. The Apple watch can record and track the time and schedule of the user's current movement. Video description, Apple watch built-in accelerometer sensor, but need to match the iphone Gps.apple watch based on the data to calculate the user's current consumption of calories.

Apple Watch uses an innovative human-computer interaction, rotating the button to enlarge the screen, support Siri control, and so on. For smart watches, Wang freely said that the watch must be the subsidiary of the mobile phone, can not replace the mobile phone, who watches watch when the mobile phone to do, must die. discussed the watch this product suitable to wear the occasion and so on. Wang freely affirmed Apple's Watch innovation in interactive sensing. Wang freely said that the rotation button reduces the cost of learning, so that watch become more free. Because anyone can think of this thing will turn, it and watch is very natural connection. It will sense your pulse. Sapphire mirror, it can feel the weight of your pressure, you can also feel the intensity downward, this thing is really only Apple capable, we in Shenzhen those can wear small factory, certainly can't do this thing.

At the same time, Wang freely raised the question: I am more curious, it is in this complex interactive definition environment how the software interaction to complete, rely on this to complete it? The complexity of the thing, whether it is good enough to do, or it is on the phone side has an app to define this thing, the definition is passed to the watch. Wang freely said that Apple watch should be a relatively elementary interaction, you see very simple, switching applications, zoom in and out, but complex, such as I talked about very detailed customization, I think it is still to return to the phone, otherwise it is too painful. This embodies more of Apple's material and process control, manufacturing characteristics.

Anze: Now we are not chasing, for example, the screen of the mobile phone is a bit bigger, in order to see clearly, you on such a small screen how to see it?

Wang freely: Because we are now thinking of the user's use of the scene, he is in what scenario will use this thing, we can not imagine, or I think I have this patience, I will take the phone directly to the handle, right.

Anze: Yes. Unless you forget to bring your cell phone.

Wang freely: I was thinking, the recreational function should not exist, actually exist, but I was thinking, if this product does not solve the core requirements and just in the demo of these things, I will feel that there is a problem, we are not saying that this thing can not be.

NetEase Technology: It produces the meaning of where.

Wang freely: There are some ideas, this product is a lot of things Apple can do, technical innovation, but I feel still lost something.

Anze: What is missing, there are so many things inside, but there is no one that we should appreciate.

NetEase Technology: The content is also rich, but has not seen the killer class of things.

Wang freely: What is the killer's function, motion monitoring? If the Apple has considered so much and found that the single function is not good, you must concentrate everything together.

NetEase Technology: Now sports monitoring is one of the main functions of the mainstream.

Wang freely: Well, if this is a killer-level function, then there are many in the market to do better than Apple, and the price is lower than it, then I think it is not competitive.

Wang freely: But some things are relatively innovative, it in the interactive way, also summed up several points, the first is the input and output, the screen can feel the pressure, which I think is still very bright, including its infrared to scan the pulse, which I believe is not the general company can do it, Must be some technical accumulation, these things still give people a bright feeling, but the shape of this product is very important, I do not feel special.

NetEase technology: The appearance of actually nothing particularly stunning place.

Wang freely: I do not feel, do not know how you think, so fashionable lady, you feel.

Anze: What kind of a feeling, this watch, if the movement of the words I will use ...

Wang freely: Like next live you will not wear it, wear what clothes to foil it?

Anze: So it feels so awkward, because I think it is more suitable for use in sports, leisure time, wear this skirt may still wear some, this (Jade bracelet), this is my first feeling, I still more optimistic about it, see heartbeat, Health aspects of things. What do you think?

Wang freely: I actually still feel that, back to the product, the end of this conference, I think or the application of the scene of the problem, we will be in what scenario to use this thing, a big problem, such as when we walk, it is obvious that this thing does not work.

For the 349 dollar price, Wang freely felt much more than expected. Wang freely said that as an independent product, Apple Watch has a product positioning problem. On the one hand its product positioning is what, the second aspect is that users may feel no killer application, do not expect any use of the scene, and the design is not very stunning. Perhaps the watch used to be an accessory to a cellphone, but Apple now watch Apple into a new product category. The problem is that if it is a new product category, it will not be able to bring greater value to Apple's entire product line in the future, bring value to the company's revenue, but in the present, its price is very expensive, but its demand, its just need, whether it can give it enough to supplement, I think the replacement of the iphone is unlikely, But can there be a large enough amount to make it a truly meaningful product category, not a chicken.

Wang freely for watch show disappointment: No killer application, do not know which scene to use, do not understand how Apple positioning it, and many things are not public, such as its endurance, it seems that there is no waterproof function.

V. Summary

Finally, Wang freely to the Apple released three products made a summary, affirmed the big screen iphone in appearance, configuration, technical progress, the proposed payment is the biggest highlight of the conference. In addition to Apple Watch, Wang freely on its product positioning and price, and other aspects of the question, to such a new product reservations. Wang freely said:

The first is the new iphone, I feel it on my own, hardware, technology, screen, camera, ID design, including protection of glass and so on, and so on, we often pay attention to the regular content, want to be in these areas subversive function, impossible, must be gradually progressive growth, So today we see what should be seen, every year. We also saw the software, more emphasis and the integration of the MAC, this product is hardware upgrades, we see software upgrades, and the imac added together when, will not produce 1+1+1>3 situation, wait until experience to discover.

Another point I think the biggest bright spot tonight or the meaning really is subversive, must be paid, we saw a lot before, a few points, pain point in what place, first of all to solve the mobile phone side of the security protection problem, second, the problem of resources, the third is the construction of infrastructure, and so on these things, In the North American market, Apple's home, so it will be easier to do, but how to expand it to the international market, then we have to observe, but even in the North American market, which company can do that? I still emphasize that, whether it is wearable, or pay, it must not be a small company to play, it must be a giant can do well. We now see the McDonald's, Starbucks these things, and Apple really do mobile payment does not start today, we see the real emergence of Passbook began.

Apple Watch is what I have reservations, we have just said, the first I think the positioning is not clear, the second I think the price is too expensive, the third is I did not think clearly what its application scenario. So, I particularly miss the time when Steve Jobs launched the ipad, which must do the core four things well.

(Responsible editor: Lvguang)