Wang Gang, CEO of Lan Hong Kong Online: Industrial reshuffle is inevitable

More information (Reporter / Tang Hongmei) August 30 news, "World of Warcraft" expansion pack "Wrath of the Lich King" will be on August 31 on the line, play more reporter interviewed Blue Peak online CEO Wang Feng, the other said, Industry reshuffle is inevitable. Wang Feng analysis, the first generation of online games company started by relying on agents, the second generation instead of independent research and development, the third generation of professional managers founded the company, the current three camps are shuffling each other. At present, the domestic online games market gradually subdivided, this time the focus of industrial competition will be turned. Wang Feng, CEO of LanGang, believes that the competition in the future will focus on three aspects: first, independent research and development, making products in the field of games; secondly, criticizing and innovating on the basis of past inheritance and study, "China Game Industry 5 years of innovation, but to realize the innovation when? "Wang Feng believes that the key point of the game industry innovation lies in cash innovation, and finally the game industry should be internationalized, this is not just the domestic game products sold abroad , But also from the cultural style, art and other aspects of the European and American markets for product design and planning. In fact, the veteran game makers in the domestic game industry have experienced a slowdown in growth and are facing self-improvement. On the other hand, the threshold for industrial access is heightened. Game between the three generations of game manufacturers, who can highlight the siege yet to be considered. (Edit / allow security)