Wang Gong: How to do accurate marketing in the internet age?

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How to do precision marketing in the internet age?

The boundless net sea, how can you find the customer that belongs to you?

Where are your clients waiting for you?

What to do to make your product more people need to know?

What can we do to maximize the profit of our products?

Believe that these are the major enterprises in the promotion of products encountered in the problem bar, now the fiery degree of e-commerce I think we all see it, it should be beyond doubt, ten years ago, a few people can intend to 10 years later today incredibly internet development is so hot, if you have realized the importance of the Internet, and has already acted, so congratulations, you are not behind, if you are still on E-commerce is very contempt, then I think you are very pragmatic, so you do not need to look down! Because new things can't have your chance.

So how to be in the middle of the internet, precision marketing?

First: We need to understand what we want to do in the Internet and what effect it will achieve. What do we need to do to achieve this effect? How to make it easier for customers to accept your product? What are the reasons for customers to buy your product? Why do customers have to buy your product? What is your product advantage in your peers? So we have the answer to this series of questions. We know what we're going to do and how to do it, so the next question is how we do it.

Second: Through the first step, we understand that all aspects of our products, the following is our promotion approach.

In fact, the Internet is now the promotion of the way is very much, as for you, the profit maximization, this needs our scrutiny!

1: Large-scale portal advertising, most of the price of the portal ads higher, such a large number of Web site visits, access groups, a wide variety, more suitable for the mass consumption of product promotion.

2: Local portal advertising, local portals relative to regional restrictions, the local community more attention, such ads are more suitable for local market products to promote.

3: The Alliance advertisement, the famous Alliance advertisement has the Google Alliance Baidu Alliance and so on, they also have enough characteristic, if you want to achieve the accurate sale can choose the Google Alliance, if you do the populace product, and hoped enhances the product popularity, then the Baidu Alliance content advertisement may try.

4: Bidding rankings, the current number of competitive bidding Baidu more, the same road, if your product is local, geographical, the choice of regional advertising words, there is no need to do some less likely to come to the customer's word, for example, the word mobile phone, the word bidding is high, but for a local promotion, Why waste that money, here you need to understand people's search habits, you have to investigate how people find the information they need, the various methods they use, the conversion rate of a product is very high, then this is probably your plan to implement, for example: If you want to buy a mobile phone, If you know nothing about this phone, then you may only be in the search engine, type the word "mobile" to search, then through the search for the word mobile user is what mentality? What do you want to do? There are a number of possibilities, of course there are potential users in the middle, when the user through the "mobile" Open a website, in the process of browsing, found that there are smart phones, and so on other words! So I think, what about smartphones? Which model is good? What about the brand? With these questions, he returns back to the search engine, search, and so on, so when he really finds the product he wants , essentially moved to a lot of websites, and of course some large shopping site fixed users, the fixed products consumed by the exception.

5: Forum promotion ' soft Wen promotion ' blog promotion, this kind of promotion, in fact, the classification is the soft text promotion, soft Wen's clever place is lets the person not to see is the soft article

You go to the forum post, at least someone has to exchange it, only produced, exchange you may have resonance with the customer, so as to reach the effect of promotion, if you only post, do not exchange, then the post quickly sank, so will not achieve the intended purpose, blog promotion, is a long-term accumulation of the process, Blog to play a role in fuelling, need to be creative, we see a lot of people's blog is all advertising links, how can such a blog how will anyone see it? What is your product, you can be related to the product knowledge, reporting, evaluation, let everyone interact, so that everyone will be easy to accept you!

In summary: In product promotion, we need to think more, to try to figure out a searcher's heart, what he wants to do, what to do? And only you know what he wants to do, what he wants to do, you can target, to achieve the purpose of publicity. I original reproduced please specify: http://www.tianpingxian.com i QQ254731051, welcome everyone to communicate at any time, adhere to the right way, you will be able to succeed!