Wang Huifang: To guide the electric business, the construction of Electronic business credit legal system must quicken the pace

With the rise of electronic commerce as a national strategy, the process of credit construction has become the focus of attention. This year's "two sessions", The NPC deputies, Quzhou NPC deputy director Wang Huifang in a proposal on "the establishment of a sound e-business integrity system," the motion said that to guide E-commerce, the need to speed up the legal construction of electronic business integrity.

According to the Ministry of Commerce statistics, China's E-commerce transactions in 2011 close to 6 trillion yuan, the share of GDP has risen to 13%, of which, the total network of retail sales of more than 750 billion yuan, far more than the same period of Chinese social consumer goods retail total real growth rate, effectively stimulate domestic demand market growth.

However, due to the immaturity of China's network environment and relevant laws and regulations, along with the rapid development of China's e-commerce market, the credibility problem is increasingly prominent. In the transaction, users will not only face Trojan fishing, false advertising and other cyber fraud threats, but also to be constantly wary of businesses from the business level of breach of faith. In particular, the credibility of the business, has become China's e-commerce development of the biggest hidden danger.

Therefore, Wang Huifang further believes that honesty is not only an industry problem, but also a social problem. She proposed in the "two sessions", can be in the E-commerce Enterprise Credit system experience on the basis of speeding up the construction of the whole social integrity system, to promote the national economy, including e-commerce, healthy development.

Previously, the promotion of E-commerce network Integrity system construction, mainly for the electric business platform and third-party payment enterprises market means mainly. 2003, Alipay launched an innovative model of secured transactions, the first to crack the domestic e-commerce development Trust and payment issues; After that, Taobao and the cat through the continuous improvement of platform trading rules, and further strengthen the network shopping transactions of the integrity system, directly promote the Chinese online shopping market in recent years blowout-type development.

Wang Huifang said that in the early stage of the industry development, mainly rely on the spontaneous development of enterprises to promote the behavior, but to further improve the integrity system, the need for a sound legal construction guarantee.

"Through the enactment of laws, strengthening supervision and other methods, not only to enhance the main body to participate in e-commerce activities, but also conducive to the overall development of E-commerce." "Wang Huifang said. She suggested that the relevant departments can formulate new laws and regulations according to the characteristics of E-commerce environment and transaction, clear the scope and form of credit, guarantee the realization of good faith transactions and protect the interests of all parties. In addition, in the process of law enforcement, the establishment of a breach of faith punishment mechanism, the subject of bad credit records to punish, increase the cost of dishonest behavior.

In recent years, with the wide application of E-commerce, its contribution to the national economy has been the consensus of society. Last year, "Twelve-Five" planning on the proposed, E-commerce as a national strategic emerging industries, vigorously develop support. At the fifth meeting of the 11th session of the National People's Congress, Premier Wen Jiabao, in his report on government work, said, "to further expand domestic demand, especially residents ' consumption needs", once again explicitly put forward "the active development of network shopping and other new services."

Wang Huifang also proposed that in order to improve the integrity of e-commerce environment, we should also strengthen the research and application of e-commerce security technology. She suggested that the online integrity index should be published on a regular basis so as to evaluate the real identity of the internet and E-commerce participants, thus promoting the construction of credit system, improving the environment of good faith management, making participants realize the importance of good faith equals wealth, and truly form an atmosphere of integrity on the Internet.