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Wang a number of startups, now is a distance from their own "useful, interesting, advantageous" principle is getting closer. In the past July 2010, the American network he founded has more than 5 million monthly water. You know, this was achieved in the chaos of the Battle of the Thousand regiments. How many home purchase sites today? In June this year, the number quoted by the media was still around 400, but on some of the main navigation sites, we found that the number had already been refreshed by more than 2000. This is not the end, there are still many teams and businesses, and local internet forces are claiming to enter the market. How many will there be in the future? It's hard to say 10,000. But it's possible.
"We're not just looking at sales, we look at consumer satisfaction," he said. "Wang to us to ask the data of group buying website to shake head, he thinks, consumer satisfaction is the key of group buying website." After the end of the daily deal, the United States Group will be a number of ways to ask about consumer satisfaction, "we divide the score to 1 to 5 points, 1 points is very dissatisfied, 5 points very satisfied." The requirement is that the average satisfaction of each group purchase must be above 4 points. "The U.S. Regiment's summary shows that the present satisfaction is above 4 points, between" satisfaction "and" very satisfied "between, reached the Wang expectation.
It is known as the 4th website he founded. The first home network reputation Peak, now still occupies an important share of SNS website. Chen from his and Wang Huiwen, Rai Binqiang and other pioneering partners to buy the past, changed hands from the Japanese soft silver to melt 430 million of dollars, set a dazzling Internet financing record.
Since then, the domestic network, and rice, are also walking the social network route. But because of the well-known reason, these two big websites have been closed so far. Perhaps the reopening of the period, the industry also has a similar strange rumors, Wang also did not talk too much, now the focus is entirely on the United States.
The group buying site is actually a social network of light. Based on the profound understanding of the social network in the past, the United States and the network in the Word-of-mouth marketing, SNS transmission without wind automatically, did not spend a penny to do the promotion, but has been the focus of attention. At one point, group buying Jessbong Condoms became the industry's hot gossip topic.
"I do things in a standard that is useful, interesting and beneficial. The first is the user value, the social value, the process is fun, interesting, and finally, whether it can make money. If this thing is big enough, it will make money. "Wang said. However, the previous venture did not wait until the profit point of time, the United States Regiment has opened a good head. Even the rumors that the group has been getting financing have been circulating for a long time, but Wang never talked about it, always saying it was early.
Wang claims that entrepreneurship is intuitive. In Tencent technology contacts, many of the entrepreneurs in order to determine the direction of continuous research and visit the industry. Wang Otherwise, he said, he did not spend too much time studying, but intuitively judged that it was feasible, he did not hesitate to enter. In the past, the school, the domestic and the rice are the same.
But it would be misleading to hear that. In fact, Wang has a view of the Internet and intuition is based on these understandings. He said that the internet is a "four longitudinal three horizontal" diagram: "Four longitudinal" is the four applications, respectively, for access to information (such as portals), communication and interaction (such as IM, e-mail), entertainment (such as games), business (including Business-to-business, Consumer-to-consumer, shopping search) and so on.
"Three horizontal" is search, social network and mobile Internet. Whether it is "four vertical" or "three horizontal" independence can be developed, every 5 years that there is a new wave of production, integration is also constantly generating new internet growth point, the United States is the social integration of E-commerce products, "although not many community functions, no SNS function, but the early five years without SNS platform, Group buying sites are impossible to do. ”
So many of the group buying site, there is no threshold for the general rush, the United States Regiment will not be submerged again? What's the team doing?
Wang said that the United States now attaches great importance to each transaction. General BD Department Daily (group buying site will be more sales department BD Department, their focus is to negotiate group buying projects and resources) will determine a large direction, and then find the right business and resources. But these are not immediately on the line, but by an internal operations team to decide whether to go on or not.
"A group buy deal cap, will ask the team to guess its turnover, see who is closest to, who has the most say." Wang said that at this point, he guessed that he would not have the right to speak, but also to listen to the operating group. Under this mechanism, the performance of the United States has been rising, the most proud of a figure is that the United States Regiment for "Chen" Chongqing Fish hotpot, four stores to take 32,000 table buy guests. "More than 30,000 tables!" It's hard to imagine that some shy Wang will be a little complacent.
Do your own products, do a good job of satisfaction, the answer to the above question is self-evident.
The new question is, how can we ensure that the daily online deals are up to par? What indicators and experiences have been established?
Chat here, Wang refused to say, "Can not let us for the competition for training," Wang look at US laugh.
Dialog Wang:
Tencent technology: In the past your entrepreneurial field has been in the field of SNS, the United States in the Word-of-mouth communication, SNS promotion also do very well. What is the view on SNS now?
Wang: Social networking can change the way people use the Internet, changing how people access information, changing the way people interact, changing the way people entertain, and changing the way people spend their money. The American Regiment is the cross-border of social networks and electronic commerce
I think the key to this year is not to give people more choices, but to help people reduce the cost of choice. You said that the information on Baidu is too much, Taobao on the goods too much, there is no shortage of choice.
Tencent technology: When did you realize the problem of the high cost of choice brought by the social media?
Wang: This trend continues. At the beginning there is a site, the site has a bit more after the navigation station, in the United States appeared in Yahoo, in the country appeared hao123. A little more site, manual editing but come, continue to dry search engine. Many people now have more access to information from social networks than from search engines.
Tencent technology: Do buy net, how long did you watch?
Wang: Soon, just a few days time, after reading the decision to do. We're not saying we're going to do one thing now, everybody sit down, everybody put in a plan, and then pick it up. That's not what happened. So there's a lot of direction and intuition.
I believe in intuition. After seeing this mode of group buying, I think it fits our previous ideas and framework.
Tecent Science and technology: what idea and frame?
Wang: I think the internet has four kinds of applications.
First, access to information, such applications there are many, portals are typical, forum is also, wikis, RSS is also. There will be a lot of progress over time in each class. This is the first category.
The second category is access to information, including communication and interaction. There are many, including e-mail, IM, these are interactive.
The third category is entertainment. From the initial joint public chess games, to the Hao side to battle, to the Grand MMORPG, and then to the current web game, social game are.
The fourth category is business, from Business-to-business, Business-to-consumer, Consumer-to-consumer, to shopping search, to the pig type.
Basically these four categories are clear, each type of application will have a lot of development over time.
Tencent technology: Do they have intersection, or fusion?
Wang: We actually conceived a "four longitudinal three horizontal" figure, just said four longitudinal, there are three horizontal:
The first Shan search, every five years or so there is a big technological change, it will change the four categories of applications. For example, 98, 99, the emergence of Google, Baidu, the first is the search impact on the way people get information. This is very straightforward. This is the intersection between search and get information. The intersection of search and entertainment, I think Baidu's mp3 is typical, it changes the way people get music. Search and E-commerce, such as the combination of cool news, where to go, search impact on E-commerce.
Social networks began to emerge in the 03 and 04. This wave also affects the four major categories. Now it seems that the social platform is the epitome of Facebook and Twitter, both of which are cross-border, are across the access to information and communication interaction, but the emphasis on different, Twitter is more focused on access to information, Facebook more interactive. This solves the intersection of socialization and access to information, communication and interaction. The intersection of socialization and entertainment is very typical, community games, stealing vegetables.
So how does socialization affect business? This is a very interesting topic. This is the second horizontal.
Third Shan Mobile. Although there have been a lot of development before, but basically 07 the iphone came out after the shuffle, the phone will certainly affect the four categories. 03 in the domestic view of socialization, this large application will affect many aspects, the impact of access to information, interaction, entertainment, business. But socialization affects business, I think there will be many forms, the United States now this "buy once a day" form is only one.
Although the United States group itself does not have a lot of community functions, there is no complex SNS function, but the early five years without SNS platform that the United States can not do the mission.
Tencent technology: Do you believe in intuition, in doing at the domestic, cooking there is no more additional consideration?
Wang: This doesn't require extra thinking. First of all it works. I used to say that the standard of my work is useful, interesting and advantageous. First of all I think this thing must have the user value, has the social value. The process is fun and interesting. Finally it is advantageous, whether it can make money. If this thing is big enough, it will definitely make money. It doesn't make sense to worry too much.
Tencent technology: Have you ever thought that maybe some things often experience can let you avoid some restrictions, some pits?
Wang: I believe that intuition is derived from experience, this can not be your natural things, because you see a lot, listen to a lot, talk a lot, also think a lot, virtually you will have a judgment.
Tencent technology: In the Internet field, many products are sitting on huge traffic but do not make money, we can understand it as in the "Waiting" business model?
Wang: If you have a large number of users, a lot of traffic, but no cash, you can only look for or wait for the business model, or, more specifically, wait for the profit model. If there is no explosive growth, the business model is further away.