Wang Jialen: How far is the webmaster from the mobile internet?

(Wen/Wang Jialen) 20 years ago, Beijing Zhongguancun a piece of eye-catching writing "China away from the information superhighway how far" billboard, let people feel the advent of the Internet era, today, discuz! sponsored the last session of China Internet Entrepreneurs Conference to put forward a "full embrace of mobile internet" slogan and launched a new perfect support for mobile phone discuz! X3.0, the era of personal webmaster has passed, the era of mobile internet entrepreneurship came. The whole game will come down, stationmaster people to mobile internet start some feeling?

The most popular event of course is Lei's speech, still continue the standard of millet company advertising, the venue, each booth in addition to those beautiful models to be photographed, show with many or related to the site, including the website Alliance, SEO Books, IDC and open platform. With the webmaster chat feel they are still unfamiliar with the mobile internet, but also only in micro-Bo and micro-letter understanding, talk about more or how to optimize the site, hang what Alliance advertising more money, how to do micro-letter public account.

Why do stationmaster to the menacing mobile internet not cold? Perhaps more is to do the website and does the mobile phone app or the game is two completely different domain. Do the site has a variety of similar to DX BBS system, set up a website is very easy, webmaster as long as the concern how to do the content, if do more traffic, the site traffic on the direct hanging Advertising Alliance code can generate revenue. This is already a very complete industrial chain. Webmasters are also handy to do. From this chain we are not difficult to find the characteristics of the webmaster, have a little technical basis, you can easily use open source program to set up a Web site, the content of the site or through the reprint, or through the Forum UGC form, the most adept at is also the most attention is that if through a variety of free ways to bring traffic to the site, With the flow of various advertising alliances and advertisers will automatically find the door to come, naturally generated income.

Again the mobile Internet entrepreneurship, more concerned about product design and user experience, entrepreneurs need to seize the needs of users, develop a unique product, at the same time in the product user experience must be extreme to be not easily discarded by users. First of all, the product design directly blocks a large number of webmaster, they are too accustomed to open source system design a variety of functional modules and user flow. Product function design is good, development will be webmaster encounter the second problem, web development language PHP relatively simple to learn easy, but to develop an app is not so easy, no program based webmaster do not learn a Yinianbanzai, I am afraid to make products. After a great deal of trouble to break through two, mobile phone app is a new mountain, he does not like the previous site, as long as the Baidu can be done to traffic. There are too many app stores, and the competition for rankings is fierce, and it's almost impossible to get the first batch of users without spending money.

After a lot of difficulties, stationmaster through the mobile Internet three pass, you have the app has a certain user base, this last section will let you completely collapse, is how to make money. At present, mobile ad league, advertisers are very few, Baidu CEO Robin Li has asserted that mobile phone advertising has no future, the trend, because the phone screen too small, can display a limited number of ads, users click on the probability of advertising has also declined significantly.

Webmaster away from the mobile internet in the end how far? It is not the webmaster does not follow the age of consciousness, but these objective factors make the webmaster to the mobile Internet transformation will be a very painful process.

in fact, in addition to mobile phone app, in the mobile internet there are many webmaster can try, but also can give full play to the webmaster characteristics, Sogou CEO Wang Xiaoquan in the Internet entrepreneur Conference mentioned the mobile Internet three opportunities game, O2O and open platform, the former two are not Webmaster's special, And based on open platform to do some development or product may be a new opportunity, micro-credit public account is one of them.