Wang Jianlin, China's richest man, "E-commerce Road" is how come

Wanda Electric, which continues to experience turmoil, is experiencing a new round of reshuffle. Tencent Technology was informed today, Wanda has recently appointed a new management e-commerce, of which the original good network COO Dong policy will be identified as the CEO, the former vice president Gaopeng Gaoxia as COO, former Los Angeles area of ​​the United States the new Egg Cao Dajun Served as CTO. This means that a new round of management appointments to complete the adjustment of Wanda.

Tencent Technology Review Wanda e-commerce development process to take a look at China's richest man Wang Jianlin's "E-commerce Road" is how come.

1. [Wang Jianlin and Ma Yun's 100 million bet against]

On December 12, 2012, Wang Jianlin, Chairman of Wanda, and Jack Ma, Chairman of Alibaba's Board of Directors, jointly won the 2012 "CCTV China Economic Personality of the Year". The two debated the topic of e-commerce at the awards ceremony and set a gamble of more than half a billion dollars for e-commerce over half of the retail market in the next ten years.

2, [Wanda million recruitment]

Wanda set aside three days after the gamble, but Wanda has thrown 10,000 recruitment plan: the total planned recruitment of 10,000 people, the annual salary of 2 million general manager, general manager of the annual salary of 1.1 million, chief engineer 900,000 ... ... Wanda commissioned nearly all headhunting Looking for e-commerce company general manager, its high-profile into the e-commerce, e-commerce companies are considered the most ambitious traditional enterprise who hired the paycheck also stirred the nerves of the e-commerce industry. Wanda Interview dozens of E-commerce general manager, but in fact many are sales experience, does not meet the needs of O2O Wanda.

3. 【Gong Yitao joined Wanda E-commerce】

Former Alibaba International Trading Technology Senior Director Gong Yitao joined Wanda E-commerce in December 2012, but in fact, Gong Yitao is not the ideal head of Wanda E-commerce. Allegedly, Wanda, vice president of human resources has revealed that there are two requirements Wanda E-commerce CEO: First, 40 -45 years old. Because too young to be equal to other subsidiaries. Second, companies that need successful experience and manage billions of revenue - but the fact is that there is only Ma Yun and Liu Qiangdong who meet these two conditions.

4, [Wanda e-commerce team set up]

Gong Yitao as CEO of Wanda e-commerce, in addition to the most important thing: to communicate with the boss and the Group executives discuss the strategic direction and tactical play, it is to recruit people, find the Internet and electricity business circle, by the end of 2013, Brought about two hundred people probably. According to informed sources, Wanda e-commerce in May 2012 set up, when the team only a dozen people.

5. [Wanda IT took over Wanda e-commerce]

The team made a lot of sets of programs, but they are all built a website, a pure Internet mobile App ideas, have been rejected by Wang Jianlin. By August and September 2013, they still did not come up with an e-commerce solution for Wanda. At this time, Wanda IT Department Executive Zhu Zhanxiu temporarily took over the Wanda e-commerce, and get a number of people who had done the original Wanda information technology. Many Wanda e-commerce team members have left, but Gongyi Tao also insisted on promoting the development of Wanda e-commerce business.

6. [O2O mode to determine]

Zhu war preparations with a group of people began to re-examine the electricity supplier to how to engage in Wanda, B2C requires a huge investment, but also obvious advantages of Lynx and Jingdong. And Wanda has more than 2 billion people a year of traffic. The offline unit price and conversion rate are much higher than the B2C online business, so they finally decided not to do B2C and do O2O. After eight months of repeated argumentation and comparison of various programs, a consensus was gradually reached internally. "Big Member, Big Data" is the core of Wanda O2O's strategic direction and transformation.

7. 【"Members, big data" project core system】

It's not easy to become a "big member" or "big data," and it requires both sophisticated membership marketing methodology, CRM software that's available, and an operations team that understands membership marketing. Wanda started the bidding for the core system of "Big Members, Big Data" project. Compared to IBM, Oracle, Siemens and more multinational giants such as Lido, Accus online this small local company won the trust of Wanda, come to the fore.

8. [Wanda e-commerce debut]

In September 2013, Wanda e-commerce debut its first public appearance at the Wanda Business Conference, and its business model was first disclosed to the public - "Building an Intelligent Business Platform Through Opening Online and O2O Networks". Despite the O2O model, but Wanda e-commerce final product form still surfaced. Wanda public information from the point of view, Wanda e-commerce debut with the previous Wang Jianlin mentioned "smart square" concept is not "stunning" place.

9. [Wanhui network and APP on-line]

On the evening of December 12, 2013, Wanhui Network (wanhui.cn) went online trial operation with APP in the evening. Wanhui network positioning for O2O mode, does not provide the purchase of physical goods, more like Wanda offline shopping guide platform, the first phase of only four cities and six offline Wanda Plaza get through. Wanhui network services provided include business information, square activities, shopping guide, discount and so on.

10. 【Wanhui APP】

Wanda launched mobile client "Wanhui", in addition to the Wanhui network features, but also to provide users with looking for businesses, looking for parking spaces, square sweep and other intelligent services. An insider disclosed that compared with Wanhui PC version, this APP is Wanda e-commerce development priorities. Wanda hope to stick members through the APP, really get online and offline, and intends to get through Wanda Plaza original big singer and Wanda Cinema two independent App, to achieve the complementarity of the various formats. To this end, Wanda nationwide free Wi-Fi service upgrades.

11. [Wang Jianlin: Wanhui network to play big data]

Three days after Wanhui online, Wang Jianlin revealed in an interview that "Wanda rewards and other ways are just the ways Wanda e-commerce attracts members. The real core of WDA is the big data of big members. Convert as many members as you can Wang Jianlin said Wanda's goal is 3-5 years to do more than 100 million members, the establishment of the membership system, the use of modern mobile terminals and other advanced technology, the number of member consumption, quotas, preferences, etc. established and mastered, and then according to the large Data to make analysis.

12. [Gong Yi Tao leave]

In June last year, rumors about the departure of Gong Yitao had been heard. Although Wanda denied this, but after the adjustment of Wanda e-commerce did not see Gongyi Tao public appearances. Involved in the public voice of Wanda e-commerce, all personally by Wang Jianlin come forward. By the end of March, Gong formally bid farewell to Wanda, his microblogging certification information has also been modified as "former Wanda e-commerce company general manager." According to Gong's statement, Wanda Exchange online sales after 2 months, Wanda Plaza has significantly improved. At present, the application of O2O in Wanda has been popularized to more than 20 Wanda Plaza and will be promoted to all Wanda Plaza this year.

13. [new CEO Dong policy]

The new CEO, Dong Cei, officially performed on March 31. It is said that Zhu war prepared to bring those who will follow Zhu war preparations back to the original department, and Gong Yitao hired people are faced with two options: one is to be retained or transferred to other parts of Wanda, the other is the new People replaced to leave. Dong policy has created a luxury e-commerce Jiapin network, and served as Miao networking CEO.

14. 【Wanda E-Jingdong startup series and cooperation】

In May, Wanda Electronics announced a series of cooperation activities with JD.com. From May 28 to June 2, "0 yuan Fun Wanda open the ultimate experience" event, is the first time the two sides launched a large joint marketing activities. According to the industry analysis, the cooperation between Jingdong and Wanda does not focus on a single project. Instead, it integrates the resources of both parties and complements and interconnects each other through various chains such as marketing, supply chain, big data platform and finance.

15. 【"Square of Wisdom" gradually formed】

June 26 "Kunming Wanda Plaza POS integration wisdom Square cooperation conference" held. Kunming Wanda Plaza established a POS cashier system and comprehensively collected various kinds of consumption information in its operation and management. Through Wanda's Big Data Application Analysis System (Wanda Huiyun and O2O system), it provided business guidance to the merchants. At the same time Wanda Plaza membership management system to achieve the foundation, through member management and redemption of consumer points, intended to enhance the Kunming Wanda Plaza, traffic and customer loyalty.

16. [Ma Haiping leave]

July 4 news, Wanda COO Ma Haiping COO has recently chosen to leave the venture, Ma Haiping won tens of millions of investment, will choose to start a business in the O2O industry. This is after Gongyi Tao another senior executives to leave. Ma Haiping's predecessor, COO Liu Sijun, a former Wanda Ecommerce Merchant, also joined Wanda Merchants for not taking a long time to choose to resign. Insiders pointed out that the frequent changes in the top Wanda e-commerce is due to Wanda as a traditional business in the Internet area does not meet.