Wang Junyu: Pea pods to do mobile Internet content Portal

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Ma Xiaofang Liu Yishi

["There are new rules of the game in the mobile Internet, which makes the traditional giants and startups stand on the same line, compared to the fact that startups have an advantage because they do it earlier and without historical baggage"]

The 1.9 billion-dollar takeover of 91 assistants has made competitors ' moods a little more complicated.

"We were excited to hear the news. "The peas and Pods co-founder, operations and business director Cui the first financial daily," said the reporter. 1.9 billion of dollars seems to be a "ruler", and as the pea pods of the peers grow, there is a pricey pricing standard.

But pea-pod ambitions are more than just app stores. "Pea pods never define themselves as app stores. The entire pea pod, in the application distribution of research and development team accounted for only about 15%. Said Wang Junyu, founder and CEO of Peas and pods. As early as 3 years ago, he wrote in one of his first business plans that pea pods would be "content portals for any user, any mobile device."

From the birth of the day, the mobile Internet competition, in fact, is a big part of the controversy of the entrance. browsers, micro blogs, micro-letters and mobile maps have been "badly beaten", where are the peas pods?

Not just the App store.

"We don't want pea pods to be just a simple flow entry, we don't want to be a hao123," Wang Junyu said in a recent blog. ”

Yesterday, Pea Pod announced its "video Search" officially online, this is the pea pod first "application Search" product, users can not only search for a variety of video apps, but also directly search the app video.

"Mobile-side search and PC-side search is a completely different implementation path and logic." "Pea pods think that on mobile devices, the user's" last kilometer "search, basically in the application to complete: video, music, e-books and other specialized applications search for entertainment content in the weather, maps and other applications to search for life information, E-commerce applications in the search for goods and services, Instead of just traditional PC search page information.

The search demand for video content has grown tremendously over the past year, with the number of independent users of pea pods growing more than 1100% per cent year-on-year, from July to July this year. According to the China Internet Center (CNNIC): As of the end of June 2013, the domestic mobile internet users have reached 464 million, of which, through mobile phone to watch or download video of the total number of users 160 million, and is expected to surpass the hand tour at the end of this year, become the eighth largest mobile phone applications.

In fact, even pea pods are currently the main business-application distribution, pea pod practice and other competitors are very different. "There are more than 600,000 applications on pea pods, but only 1000~2000 on our servers," he said. "The Pea pod provides the user with an application search," Cui said.

By contrast, 91 of assistants, 360 mobile phone assistants and other competitors are on their own server to provide application downloads, this means that from the very beginning pea pods have taken a different path and logic from competitors, only in the early stages of mobile internet, where users have the greatest demand for applications, and pea pods are more of a "Application Store Form".

The Battle of the entrances

At present, the Pea pod has more than 200 million independent users, daily distribution of more than 30 million, the first echelon distribution channels in China, according to the second quarter of this year, the Android application distribution platform of user activity rankings, Pea Pod ranked second.

But pea-pod ambitions are "redefining search." In Wang Junyu's view, the "App Store Concept" underestimates the value of pea pods, which should become the "content Portal for mobile Internet" in the future.

When the outside world also thought that the pea pod competitor should be Baidu revenue bag's 91 assistants, the pea pod really aimed at is Baidu, but Baidu in the mobile strategy slow, provided the mobile Internet entrepreneur to provide a perfect time window.

In the near future, Baidu launched a new strategy in the mobile Internet field-light applications, users can search immediately, no need to download, which means that Baidu, in addition to relying on 91 of assistants in the native application (Native app) distribution area to occupy the advantage, but also want to build a light application of the ecosystem, hoping to become a gateway to all applications.

"The advantages of traditional giants are hard to replicate in mobile areas. "Cui that, for example, the biggest resource of traditional giants on PCs is the bundling advantage, but this kind of business promotion resources to the handset does not apply," The mobile Internet domain has the new game rule, this lets the traditional giant and the start-up company stand on the same starting line, compared to, the start-up company because does earlier, has no historical baggage, Instead occupy the edge. "

In the second quarter of this year, pea Pods announced that they had made ends meet. Wang Junyu revealed that the Pea pod had previously rejected the proposal of a number of giant shares or acquisitions, after Baidu gave 91 assistants 1.9 billion U.S. dollars pricing, pea pods think they have more clout.