Wang Koo Hair "Chengde declaration" to help push the health industry ecology

June 2, in Chengde, Hebei province, held in 2012 Potato Image Festival, Tudou CEO Wang and Youku CEO Koo jointly launched the theme for "because of creation, so existence" of the annual event, and the industry to publish the "Chengde declaration." The declaration of Chengde by Wang Micro, Koo, as well as Li, Yang, Shang Jing, Cai Xiangjun and other panel representatives to read together, the main content is-"pay attention to reality, free expression, the courage to imagine, adhere to the inner dignity, so that creative return to life;" to standardize the definition of micro-movies and web original, against the excessive erosion of Insist on the creation of the Internet, and call on relevant industries to jointly promote the establishment of norms, protection of creators ' rights and health of the market environment. "Tudou and Youku in the User creation content field, occupy more than 90% of the market, both on the micro-film and network original has a decisive influence." And Tudou is China's original image culture platform originated, as the potato brand activity of potato Image festival, has grown into a unique original image culture platform and network of youth culture of the landmark activities, witnessed and helped push the "micro-film" of the initiation and eruption, Therefore, continue to promote and standardize the development of related areas to become the responsibility of Tudou. For the Chengde Declaration, Wang said that the micro-film industry will be nurtured and regulated mainly from two aspects, on the one hand, encourage creators to focus more on the reality and creation itself, adhere to the free expression of the spirit of the Internet, to produce more more in line with the current Internet user preferences. Potatoes and Youku as creators of the gathering and release platform, will be targeted to introduce more training systems and support programs to help them solve problems outside the creative field. On the other hand, potatoes and Youku will combine industry partners, the common construction of the market norms in this field will include: first, the definition and protection of the creator's rights and interests; second, from the industry and system on the content and commercial balance, to avoid micro-film "long advertising" to encourage the combination of clever and relatively recessive brand. 2012 Potato Image Festival Chairman Tian Zhuang said that in the potato Image Festival can see a lot of commendable works, they are very popular with the audience, in the motives and particularly simple, in the attitude is also very serious. In the current impetuous film industry, has been very rare. However, if the micro-film as a new type of hot work category, now facing the danger of excessive commercialization, whether it is a professional film director, or new sharp young director, should be responsible for the audience, return to the creation itself. Potato Image Festival as a banner platform and activity in this field, it is a responsibility to encourage and guide creators spiritually. Local famous directors such as Shang Jing, Yang, Li and Cai Xiangjun also expressed their opinions on the independent spirit and original attitude of the film creation. Representative of the Chinese film Group, Linghong, deputy general manager of Beijing Film Production branch, said that as a long-term joint sponsor of the Potato Image Festival, the Chinese film group has been using the "Youth Director program" and the "New Media Production program" as its main line since 2009 to select and contract the Potato Image Festival and creators. Including Chopsticks brothers, Pisan, and other current well-known creators,From the potato Image Festival and the Chinese film Group breeding program. China Film Group is very supportive of the new media production industry to support and standardize, will combine potatoes and youku further improve the entire process. Potato Image Festival is jointly sponsored by Tudou and China Film Group Corporation, since its inception in 2008, Potato Image Festival has emerged a large number of young image creators, won the "Chinese Sundance" reputation, but also become the United States St. Sundance Film Festival, the Chinese mainland partners. This year, the Potato Image Festival continues to be the theme of "Create, so exist", through the whole network solicitation, Netizen vote, Judge selection, tour point, resulting in four Units 15 Awards nomination and award list. Potato Image Festival Chengde Landing activities by the project promotion, awards party, thousands of people camping celebrations, music carnival, such as a series of features of the composition of the past year, the Chinese youth image creation of fine and cutting-edge ideological trend, the new talent and project selection and display, but also for the creators, film production and distribution agencies, Advertisers and marketing agencies provide the latest trends in "low-cost films and micro-movies". After the combination of cool potatoes, the Potato Image Festival Youku CEO Koo led the high level group to attend the event, and mobilize the cattle, production and other elite resources to support. This will also add a "Youth Role model Special Award", by Koo and Wang jointly issued. After the combination of cool potatoes, will continue to develop their own integrated platform to build their own unique activities, to maintain the video industry's top two brands and platform status. "The image section is a potato child, rooted in the DNA of potatoes." We will be together around the potato Image festival gathered this share from the vitality of the Internet, to create a good original video industry chain, to achieve a multi-party total win. "Wang said.