Wang: Look forward to the introduction of online purchase game rules

Dialogue handle network chief executive Wu, the United States Mission Network chief executive Wang look forward to the introduction of the game rules this reporter Liang Changjie Huang site more rely on earning difference profit Reporter: All said the net buys the preferential discount to be big, can buy the website to depend what profit? Wang: Online group purchase is actually a relatively simple business model, but also a win mode. On the one hand, we will first communicate with the merchants, for them to do a good job at the same time as possible to get low prices; On the other hand, we choose and discriminate to reduce the cost of consumer choice, with low discounts to attract them.　　In return, on the basis of business quotes, we tend to float and charge a certain service charge.　　Reporter: 20 percent, 30 percent discount is usually very rare, how did you get it?　　Wang: For young people who love online consumption, the price of the discount is naturally the most effective means of promotion; for businesses, the new type of consumer consumption model not to invest too much cost, but also to bring them huge passenger flow, but also to do publicity, why they do not choose?　　Wu: In fact, most of the group buy merchants will not lose, such as restaurant group purchase is generally in the form of a designated package, the consumer's own choice of space is small, so the procurement, distribution relatively simple, raw materials are often able to make full use, although it seems that the discount, profitability is guaranteed.　　Installment settlement strengthens to the merchant restraint Reporter: Blowout type group buying prosperity also accompanies a lot of complaints, commodity quality, service level how to guarantee? Wu: Handle net for the merchant set 50 commandments, such as no consumer complaints, there is no online evaluation, business once touched by these "red line", we will not and its cooperation.　　After the start of group purchase, the most important means or through the phased settlement to ensure that the business performance. Wang: The United States and the network is currently taking the means of the economy, will not buy a start of the money paid to the merchant, but to the end of the purchase, the actual consumption reached more than 30% and the merchant settlement.　　This strengthens the binding force on businesses, and reduces the risks associated with business closures.　　Reporter: But at present the consumer's complaints about group buying consumption has been endless. Wu: Lack of supervision, low threshold is the main reason for a large number of complaints.　　A large area of irregular operation has been the whole group buying industry has a real impact, as I understand, now asked in Beijing 10 group buy consumers have 3 will say later no "regiment".　　Journalist: How low is the threshold? Wu: Spend 500 yuan to buy the program source code of the website, register a network domain name can start to do group buying business.　　Some small group buying website also intentionally made the webpage is very beautiful, posing as the famous group buys the website to cheat, attracts the consumer "to take the bait", earns one vote to leave.　　The network buys the profession to need the system to standardize the Reporter: The group purchase website has already been exceeding thousands, how regards this phenomenon? Wang: Can say, this industry can now admission all come, the exposed problem also appeared, to the current group purchase website development to make a summary, that is the qualifying just finished, the knockout will openBegan。 Wu: As far as I know, the total number of group buying sites has recently declined, and more and more group buying websites are failing, which means that irregular, fraudulent profit-making sites are being phased out of the market.　　With further regulation and competition, there will be 2 to 3 large "portal" group buying sites to be left in the future. Interviewer: Why do you say that?　　Group buying development momentum is not very good? Wang: There are worries behind the boom. Group Buy at present there are many problems, such as disguised price, fake flood, service shrinkage and so on. This low level of vicious competition is in fact draining the potential of online group buying development.　　Group Buy website Profit model is simple, but the operation is not necessarily simple, selling products is only the beginning, selling services is the industry to long-term development momentum, after all, interpersonal communication in group buying people's impact is enormous. Journalist: How to treat the vacancy of Supervision Department management?　　What kind of industry specification does group purchase need? Wang: In addition to the fittest through the market, I am also quite looking forward to the government issued a series of group buying industry management norms.　　We need a variety of ways to make consumers easier and more assured to buy, only the "rules of the game" set up, "cake" can be bigger, industry competition can be more equitable, industry development can be more orderly. Wu: Really need the government to increase the group buying industry guidance, if necessary, you can ask the website to pay a certain deposit, to violate the site to make the corresponding punishment. Of course, group buying site should also increase industry self-discipline, pay attention to the quality of service, consumers complain about the quality of service poor or request refunds and so on, the site should be resolved in time.