Wang: On the experience of network advertisement

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There are always a lot of business marketers on the internet who ask me, network ads have what skills, how can use the least money to achieve the promotion and marketing effect, there are advertising in the media how to see is not false traffic, below I will give you a detailed introduction of the network advertising skills. Online advertising is simply to do on the Internet ads, using the site's advertising banners, text links, multimedia methods, published or published in the Internet advertising, through the Internet to the Internet users of a High-tech advertising operation.

First of all, the advertising process, you have to determine a good advertising target targeted to those people, to determine the advertising budget, select media, advertising, advertising, creativity, advertising testing, network advertising monitoring. Only think of the process later can better deal with things, not chaos. Identify good advertising goals, put ads you want to achieve a what purpose? is to want sales, or IP number, or membership registration volume or transmission volume, etc., to determine a good target will be quantified, such as the specific start and end time, each stage of the goals must be formulated well.

To determine the advertising budget, the budget is based on the target, for example, the target development of 100 users per month, each development of a user's cost may be 100 yuan, the one-month advertising budget can be set to 100 yuan, can be based on relevant data, such as some industry reports, can also be tested after the establishment, select 10 Media, are put into place and then the average cost is calculated. can also according to the proportion of traditional channels, this will depend on experience, such as the traditional channel to develop a customer cost is 100 yuan, the network can be completed 30 yuan.

Media choice, first analysis of target users, analysis of their age, gender, identity, consumption level, lifestyle and so on to choose and our products match the media to launch. What we want to attract our customers, so that customers to understand our products, that is advertising material, we must do concise and not simple effect.

The choice of advertising position is important, which means that the customer can find what they want through the ads you put in. First find the most conspicuous position, the general Site home page, analysis of the flow of advertising pages, referring to Alexa rankings, analysis of traffic must be optimistic about whether it is false traffic, do not be fooled. There is also my personal proposal to do text ads linked to better than the picture effect, but also to increase the chain, text ads give people the first illusion is not advertising, write a point of attraction of the title will attract a lot of people come to see your ads.

Advertising creative to have enough impact, advertising language is very important, a word to let users know what we can bring them, help them solve what problems, or a sentence reflects the product characteristics. More preparation of several sets of ideas, often for a change, do not always use an advertising picture, the best one weeks to change once, to the website members a sense of freshness, know you this product is the intention to maintain, intentions in the operation.

How to be able to put ads to prevent the flicker, the most simple way is the same ad, the same page to choose a different address (level two domain name), comprehensive data ratio, IP, independent visitors, PV, registration volume, query volume, volume, according to these values is very easy to see is not the real traffic.

Network advertising to be sure to monitor the following data, site IP day visits, website PV, exposure times, click-through, how long the ad stay, inquiries, turnover, sales, profits, ROI total investment return.

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