Wang Peng: "Iceberg theory" in Internet marketing do you understand?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Iceberg theory is the teacher in the logistics cost management and we mentioned that the Caesar of Waseda University in Japan. It means that when people read financial statements, they only pay attention to the logistics cost of financial statistics, which only reflects the cost of logistics, so there is a considerable amount of logistics costs is not visible. The cost of logistics is just like an iceberg floating on the water, and the outward payment of logistics costs is like the tip of the iceberg, and a lot of people can not see the sinking in the underwater enterprise internal consumption of logistics costs, when the underwater logistics internal friction deeper instead of revealing the surface of the iceberg is smaller, will cover up all kinds of problems. Only by slashing inventories can the problem be exposed and resolved. This is the iceberg theory of logistics cost.

In management, there is also an explanation for Iceberg theory, that is, the whole talent of an employee is regarded as an iceberg, the part that appears in people's view is often only 1/8, but the unseen is accounted for 7/8. For employees, the outside 1/8 is their qualifications, knowledge, behavior and skills, the following 7/8 is a professional awareness, professional ethics and professional attitude to form the cornerstone of three.

Network Marketing is the same, when we have the qualification, knowledge, behavior and skills of the time, their own website has done almost, technology is not a problem, but we are missing some of the internal things but let a lot of sites are stopped, no longer move forward, that means that most of us have only presented the tip of the iceberg, And the 7/8 still stays below the surface, it is this 7/8, let us most of the webmaster have gone to the failure, because we do the site when the expectations are often very high, when a period of time, not much effect, then lost confidence and interest, so that they no longer as always, perseverance ...

A person's success is often determined by the 7/8 implicit factors, and that only 1/8 can only show that you have some of your skills show out, your professional attitude, professional awareness, professional ethics are not reflected, this aspect only we to shape to improve, although we can not do a perfect, But we can be a useful person, why not?

Before I wrote a good seo "user optimization", you are the winner of the article, we do network marketing is, the user to seize that is the victory, the user is like an iceberg, just at the beginning we only have the tip of that small corner, those potential users have not yet dug out, which we will do our best to attract your users, When we put the early work done, including SEO all the basic work, such as the quality of the chain must do well, article quality must ensure that the article anchor text must do the cow, so that our site is constantly added outside the chain, through the small angle we already have the "iceberg" to crawl the ups and downs in the water. Iceberg ", forming a word-of-mouth marketing, spread, wildfire, in fact all things will be possible.

How can we grasp this tiny corner of the iceberg, and through this small corner of the "iceberg" to reduce the underwater "iceberg" to float to the surface of the water? With the need, that is the truth, how to meet your users, with what to improve the user loyalty of your site, which is a big problem, through the type of your site, Through a certain planning, to do something special, ideas at this time seems very valuable.

Lou recently wrote an article: Webmaster How to create a personal brand, he mentioned a site webmaster how to establish their own brand, very agree with his point of view, in fact, we can be a little bit in the initial stage of the site to establish their own brand, a little bit of preparation, the power of the brand effect is immeasurable. When our site to achieve the medium term, we must have a long-term development goals, for their own brand to start, seize every opportunity.

"Iceberg theory", originally in the literature and art, extended in management, extended to logistics cost management, and finally to my network marketing, in fact, we can learn a little bit every day, progress a little bit, then your accumulation will let the water below the ice to reduce a little bit, and above the surface of the iceberg rose a little bit, through a little bit each time, The last thing we won was an iceberg ...

Author information: Wang Peng, Ji Ji Network (www.18152.com) administrator, the Qing LAN culture Media Changchun Network Marketing planning manager. Want to see the author more articles please search day Chen Jiangfeng or Wang Peng, or landing http://blog.sina.com.cn/richenjiangfeng. Ji Ji network QQ Exchange Group: 57926114, Welcome to join.

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!