Wang: Profit point deduction of classified information website

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Publish this single demand with classified information, this easy way to aggregate users. From then on, it can be seen that web2.0 is quite easy way to produce a concept of communication, indeed, before the site is to operate the site operators to actively push, pull the way to do business, users tired, in fact, the site operators more tired. Now based on WEB2. 0 is based on the use of "empathy" for consumers, which is easier to cut into. In other words, is another super girl, want to sing to sing, want to say, want to broadcast on the broadcast, want to write on write, want to hair on. However, once the user is circled, it also means that the classification site is likely to be with the local portal, live entertainment sites, competition, and the classification of paper media, the media, and so will be directly or indirectly competition. First of all, users overlap to see who has a large impact. To the website class competitor, how strengthens the website stickiness, establishes the influence, this is the management ponder key question. No user will not have the basis of product sales, the site has no influence on bargaining chips, will also have a negative impact on the site surplus. When classified sites aggregate users to critical points, users of these sites will be diverted to classified sites. We first look at the user needs of the classification site and their daily behavior map.

Therefore, let the website form the strongest bargaining power, is the key to the operation!

The formation of bargaining power approach is: the site to make influence, whether it is for users or customers!

Only find the precise positioning, is to do the premise of influence!

In the user's mind to establish a stable positioning, and some put Shi to the user group to do marketing research, the formation of user habits, is to make the key to influence!

Classification Web site Competition Threshold Analysis:

1, the platform threshold first low after high: Although now the platform entry threshold is low, but bundled RSS, mobile blog, SMS value-added services, platform competition threshold to become higher.

2, the user threshold first low after high: a shallow level of information release, can attract a number of users; But the real mainstream users will be in the local popularity of the most popular sites on the habit of resident, to change user habits, need time and money.

3, the capital threshold is quite high: the classification of the site is the competition of resources, not only with similar sites, but also involving radio, building services providers, paper media and other capital-oriented enterprises, all the same. In the eyes of the user to achieve influence, must do: think of what would think of classified web site, go out can find service personnel release information, post information, end users within a day can be held in hand. This involves entering the city after the advertising, increase the user's knowledge of your site's probability; Online network channel integration, media integration, and each city of the buyer or partner of the capital transaction needs are different, large volume of funds. According to the network classification media operators: Each city for 100~200 million budget is normal.

4, Profit time threshold is high: to produce influence, need a time and process. This intermediary site is a big problem.

5, the operating threshold is high: in different cities, with different people to deal with, which requires high team, operating standards is to put forward higher requirements.

Classification sites compete with these sites to the end, there are several scenarios:

1, users of these requirements, the portal, life, classification sites have a piece is the most sticky users, the formation of their strongest competitive ability, and this produced a differential positioning. Excellent classification site is very likely to become a local portal!

2, detailed classification of professional web site will become a comprehensive classification of the core of the site one of the outlets, this is the inevitable result of competition. 100 can only exist in the same city two to three integrated classification sites.

3, the classification of the Web site will be integrated with the network under the media, the form: A network under the Yan extension to the Internet, expand the online classification market; one from the network radiation to the net, the use of the network under the cooperation of the newspaper value-added, expand surplus.

4, through the classification of the application of the Web site, the integration of the network function to really take off, we live around the barber shop, distribution shops and network to achieve zero distance contact. This mission is done by the classification website platform and the network classification media, and has the cross effect, resulting in more detailed classification business.

5, based on sharing and interactive participatory WEB2. 0 concept, classification site will be integrated into the blog, interpersonal network, mobile application equivalent to 2. 0 The application of the concept, which is the need to digest and transfer influence and generate value-added income.

Key factors for classification site success:

1, positioning: Different positioning, investment scale is not the same, competitive pressure is not the same, positioning must be clear.

2, the website hematopoietic mechanism is strong: the excellent platform mechanism can let the user produce stickiness, the dependence website. The content increment can let the user obtain the constant demand to satisfy, has the huge influence, and obtains the new surplus collection point, is the key core.

3, Capital Foot: money Good affairs.

4, Channel strong: If the channel itself is ready-made, or have a good profit distribution mechanism, excellent channel mode to establish a strong channel, which will play a key role in the website product sales.

5, Team strong: Only the wisdom of the team is the key to the operation of the site assurance.

6, with the trend: the internet trend is to take the Chinese to enjoy the internet era, this is a trend of the times, the user only increased without reduction, the potential of large. This piece in 10 years later, may be around every store and everyone on the internet have a home, shun the trend of the natural results.

7, Innovation: good at conversion ideas, break the rules, find new ways, always think of the most suitable unique strategy to go forward, only this spirit can let people have the confidence of success.

Several proposals for the operation of the Integrated classification website:

1, adhering to the integration of resources, complementary advantages, competing for more win, share the idea.

2, the investigation of Local: portal sites, community sites, entertainment sites, life site management status, comb out the soft rib or they did not find the entry point! After the cut must have a product is the strongest in the competition, the most popular!

3, the aggregation of the first batch of users, to find key minority, the formation of key influence!

4. Share advertising or share profits with key minorities!

5, undertake online activities under the network: public reputation activities, love activities, government activities, recreational activities, tourism activities. Use activities to channeling users ' needs to enlarge their influence.

6, the same city classification star audition: Let the star become the same city spokesperson, mining star value, such as: local food endorsement, clothing endorsement, earn value-added. Each category finds four to five or one, docking the enterprise or well-known figures, each of the respective resources complement each other, and as a star to the national tour. By the star of his local business enterprises or businesses converged, and then stimulate these businesses to the site to advertise, send information. 7, the establishment of profitable product lines, forecasting the size of the city market, open joint development interface. and allow local website business or platform personality development, because the consumption level and consumer orientation is not like, needs to be targeted to make operational plans.

8, continuous analysis of user needs, and the situation to provide new content value-added. But do content to think new surplus or Yan extension original surplus point

9. After the model is established, it must be expanded rapidly, so that the experience and resources can learn quickly and mutually, and improve the fault-tolerant space for the successful operation of the website.

10, finally: To do the Web site management slowly upgraded to do cultural operations, which really explains the classification of the application has been deeply popular.

Classified web site management should uphold the three major principles:

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