Wang Qiang: Local city Portal development experience and local portal Alliance

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Wang Qiang: Local city Portal development experience and local portal Alliance

I have been engaged in local city portal work for more than 2 years, this period has been bitter and sweet, in general, this is the 2 years laid the foundation of my career, special in this post summed up my experience and ad I am now in the City Portal Alliance project

I remember a big man who said, "because although the Internet is ubiquitous, people who surf the internet always want to interact with others in a local environment." Therefore, we have enough reason to believe that the local content is the core competitiveness, but also deepen the local urban portal to the development of the determination to win.

Personal experience in local city Portal:

September 2005, individuals in the work outside the establishment of local portal (Pingdu port) pdxxg.com

At that time the idea is very simple, is to do a local Web site, have access to collect membership fees; I still don't think the advertising revenue of local city portals will be the main source of income. After the site was built, the most popular is the forum, cause at that time made a network radio, engaged in the domestic first support Online Broadcast forum broadcast plug-in, the main operation method: Know two host professional students mm to do network moderator (of course, I also have no money), the main host some song, forum essence Comment on what, At the same time in the dynamic network officially released this live plugin, because many of its forum without host hosting festival, many people directly with our program, while adding a lot of advertising, in addition to the domestic network radio less, Sogua and 21CN when Lu did not also open Network radio, I remember there was only a network radio station called FEIFA, they are now 163 cooperation kind.

Summary one: Have the idea to act immediately, that fear you have nothing, as long as you dare to think,

The most memorable thing: At that time, the first day of Broadcast broadcasting station (began operating radio is she recorded a good program to me, I published to the website), the host sister excitedly announced to everyone: "Pingdu network Radio opened Live!" At that time for a birthday on the day of the forum mm point a song, that mm excited to be near to the body phase Xu! (Of course not in fact)

December 2005, the successful completion of small-scale financing, with the local largest Lenovo Agent Pingdu Computer Co., Ltd. cooperation,

May 2006, successfully completed the establishment of the company and team formation, website revision and other work,

At that time, the first thing to do is, the website joint card--united local more than 100 businesses holding this site membership card can be discounted consumption; At the same time in the local 80% of internet cafes advertising (Internet cafes posters advertising), and then the host MM graduated, the radio stopped, the forum after the revision is not popular, it is estimated that the interface and function is too fancy reason, In fact, the forum of local websites is heavy in practicality, domestic popular forum most of the interface and functions are not miscellaneous, the key is stable, safe on the line; At that time, the most popular is the online movie, because the Internet café free to us the main reason for advertising is that our website has free movies to see, In fact, all the chip source is through the technology to deal with the theft of a local movie site, coupled with the theft of 21CN of film Source, the film Channel Shadow Library in the local free movie site is relatively complete. Later, the result is that popularity went up, but not commercialized, still remember the 2006 year-end work summary, the evaluation of the site is, for the group has achieved greater social influence, but the economic benefits are not ideal!

Summary two: Do not too much to value the site traffic, the purpose of commercialization is economic benefits!

The most memorable thing: in order to finance, I resigned from the original job, I know the successful people have talked about my ideas, and then financing success is very simple, because I have been in the company for one months, he felt that my character is not bad, not because of the site (he does not understand the site, only know how to make money), It seems that a man is more important than a thing. There are only 4 customer service personnel when the joint business was completed. More than 100 Alliance business is completed in 1 months time, remember that there is a mm shoes are gone bad, comedy is the arrangement of this mm and a technical staff at the same time to communicate with customers he likes the technical staff, this matter became the biggest laughingstock of the network industry, Later, the technician resigned, I was very regret, because the technician is a well-known domestic flash, flash related research, of course, later they did not develop. This customer service mm also job-hopping, local other companies heard of their original Pingdu www.pdxxg.com, contending to her, in order to this I lost two of talents, but unfortunately Ah, but not the way, so in the future must let the new employees into the company when it is clear that the relationship between employees can not happen. In addition, Sales Manager recommended the letter mm one months after work I found that she will not 5, two weeks to teach her to learn 5 strokes to leave, and then she was very grateful to me.

After November 2006, the port basically rarely updated, the focus shifted to the local enterprise website construction business. May 2007, due to the request of our website source program more people, after thinking, decided to develop the City Portal Alliance (see my post at the Webmaster Station), within a week, there are 50 or so regions to join the alliance, the project was not adopted at the board meeting, because the 2007 focus on the operation of the portal site does not have much economic benefits. So far, it has been said that I was copying the city of China, Wan's ideas, in fact, as early as 2005 we have this plan, but there is no substantive operation, and we and they also have a fundamental difference (see article). By June 2007, the company in the Enterprise website construction project achieved economic benefits, but now the local web-building companies and studios more and more malicious competition, website construction more and more difficult to do, to the same enterprise customers to do the project, our lowest price is 3000, and the local other network companies the highest price of less than 3000 , this kind of long term, this industry really can't go on, the Local enterprise Power branch one month total income even their basic expenses cost 100,000 originally did not enough, estimated time will have to close.

Summary three: The most lucrative projects are not necessarily the most promising projects, in the completion of the initial accumulation process must first make money.

The most memorable thing: every time and staff dinner, drink a mess. ——— Happy!

Every time and customers eat, drink a mess. ——— Depressed!

There is the arrangement of a man and a woman are married staff together, the result of an accident, we all understand what. Later, both of them opened, I have always believed that life is more important than doing things, living without principles of the work of the same no principle.

A salesperson has been here for 4 months without a single, advised its change, and now often keep in touch!

The site does not have time to update the original interactive club is called the flatness of the forum, attracted a lot of people, and occasionally make a forum for users to party, everyone called your boss feeling very good.

June 2007, the return to the city portal, I think deep thinking, now set up a new company focused on the local city portal alliance. Now the completion of China's port zgxxg.com preliminary technical work, at this stage accept to join the reservation, already has 26 cities to book.

Details see website: zgxxg.com pdxxg.com

Our goal: In 10 years to become China's largest urban portal alliance, so that every franchisee can make money.

Site positioning: Individual users-white-collar people in all cities, the most authoritative, the most authentic localized urban information Service platform.

Enterprise users-Small and medium-sized enterprises in each city, one-stop localization network online service platform, so that enterprises really real e-commerce.

City Portal Main channels: information, talent, real estate, automobiles, IT, health, education, friends, shopping, yellow pages, friends and other users of the local information of concern, we will continue to provide relevant platforms.

City Portal Main Products: customizable interface and function of one-stop self-service station building system, real identity authentication, urban portal virtual currency, urban Portal bidding ads.

City Portal Major franchisee positioning: Have a good internet industry experience in the team, such as local website construction business companies and so on.

City Portal Franchisee's main work: Website management, product sales. ---------equivalent to an enterprise: Customer Service Department + Sales Department + Marketing Department

Our main work: technical work, brand promotion, Operation plan. ---------equivalent to one enterprise: Technical Department + Planning Department + Administration Department

and other similar national alliances different points: the mode of business join us is not charged to join the cost; we are not advertising companies but technical companies, the domestic operation of similar projects are mostly advertising companies hanging other brand sales-type team (not to make money to make money franchisee), we are determined to use 10 years of technical operation of the Sword team ( Can survive, and we have enough to run for 5 years. Another note: China has a well-known portal site contact with us, but we still hope that we can go step ourselves.

Summary Four: We are determined to work with you to create a can make you both profitable and promising projects, and strive to be like-minded friends.

The most memorable thing: in the site has not officially opened the case, already has 26 cities to join. Some time ago, we have no one to control the forum is someone to control the local Public security bureau, but has saved the day. Evacuated before the tow tube in the telecommunications of all servers and the domestic one well-known IDC cooperation, no longer in the server security, stability, how much effort, because the price is very good, the recent space, domain name users have greatly improved, in the future this thing I would like to also the original price to our franchisee bar, Let them grow up early before I grew up.

That's it for today! Yesterday, the local decoration enterprises of the old about me today to talk about cooperation, come to the hair!

I hope we can communicate with you to help each other and find some like-minded local partners.

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