Wang Qiang: website operation of the popular easy to understand the article

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Will do the site will not promote, will promote the site will not do, will promote also do the site also have to understand the operation. The website operation uses the popular words description is the website operation maintenance as well as the revenue promotion. Its content mainly includes the website traffic monitoring analysis, the target user behavior research, the website daily renewal and the content edition, the Network marketing plan and the promotion and so on content.

With the rapid development of the Internet, the construction of the station software has also developed rapidly. Now it is very easy to build a website, as long as you know some basic knowledge of the virtual host and domain name, download a CMS Content management system 10 minutes can quickly build a website. But it's because of the low threshold and the speed of the building that makes millions of zombie sites. The so-called zombie site refers to those who do not run maintenance, no access to traffic sites. These sites basically have no effect, of course, sometimes the only function is a business card more than a www.

Since most of the sites belong to zombies, how can they resurrect and infect more users? In fact, in order to revive the zombie, we still need operators. In fact, website operation can not be separated from three themes: content, user groups, traffic. Of course, including the profit model, but this is based on the first three, not the first three so the so-called profit model is just a cloud, but also the converse does not have a clear profit model so the first three will become a cloud to see can not touch the

The content of website operation

1. Create rich content

Do SEO people should be very familiar with a word: "Content for the king!" At the same time, because this sentence is written as a motto. Those who do the same thing should be impressed and understood. A website only has a good content to have a solid foundation, because the purpose of our site is to attract users to browse and click, and Users browse and click on your site just to get the information they want. If you provide the information the user wants, the user browses. If not, the user leaves! In addition, the establishment of rich content will prolong the user's stay time, search engine more index number to improve the chance of being searched. Therefore, the establishment of a content-rich web site is to establish a user base traffic base.

2. Positioning of content topics

I often see a phenomenon where some people are always ambitious and want to occupy a wider market for their users. But the reality is a matter of hope, and a huge plan often ends in frustration and failure. Therefore, the content of the site positioning is very important.

Site content to narrow the scope should not be wide, some people will think that the broad content of the site has a greater amount of information more users. In fact, from the initial construction and operation of the site this is a wrong idea. Should be a broad class capacity to first show that the positioning is not clear, ask the user will visit the location of the site is not clear? It's definitely not! What users need is to quickly find the information they need, while an ambiguous site is flooded with junk information that users don't need, Not only will affect the user's browsing will also appear that this website is not professional. We all know birds of a feather flock together. From the Internet popular language: "Inside things to find Baidu, foreign affairs to find Google, the bedroom to find Tianya" can be seen each site will have specific content and specific user groups. Typically, a user base will also gather to share and post information on a site that is focused on a particular field. So in the initial stage of website construction content theme should focus on a small area, set up the first batch of seed users. In addition, a narrower content theme is also convenient for web site editing and publishing content to reduce human resources, so that content and content with greater relevance and professionalism, improve browsing volume and click-through, usually when you browse the content of an article will continue to browse a number of related content.

In addition, content theme positioning must be unique and novel, so as to have their own characteristics, as well as user viscosity. Content theme suggestions from their own good and interested in the beginning.

3. Originality of content

A website only rich content is not enough, but also have rich original content. First from the search engine point of view, the search engine more like the original content and original type of site, original content can get better rankings and weights, while the search engine know you have fresh blood, will often come to visit. In addition, with the original content of the dissemination and reprint is actually to the website to do publicity and promotion. From another point of view users also like the original site, because it allows them to have more updated content can be browsed, and let users feel that you are seriously doing. If your content helps the user solve the problem, the user will naturally appreciate it and remember your URL.

Ii. user groups for website operation

In fact, the so-called user group is the location of the site and audience objects. A site must be established at the beginning of a clear user group positioning, with a clear user base will have a clear promotional objects and clear content. You should define the user base and set up the content for the user base before creating the content of the site. In the user group positioning is worth noting the same as the content of the site, the user group should not be too large, should be as far as possible to the professional field of the small pick to locate. Such benefits are clear to the audience, promotional programs clear, the direction of development is clear, the content of the site is clear, the work content is clear, at the same time less competitive. A small market on the internet will also have a sizeable user base.

Iii. the traffic of website operation

Traffic is the decision of a website life and death, determine a business model and profit model. Remember that there is not necessarily a flow of orders, there is no flow of absolutely no orders. To obtain traffic and related to the website promotion. Website promotion is a complex knowledge, in fact, every aspect of website operation is a complex knowledge, but its core idea is unchanged.

1. Access to flow

Usually web site to obtain traffic must be promoted, there are many ways to promote, such as soft text promotion, Word-of-mouth promotion, network advertising, television advertising, and so many promotional means. But the lowest cost should be network promotion. Network promotion of the way there are QQ Group promotion, Forum promotion, blog promotion, soft text promotion, search optimization and many other promotional methods. The focus of network promotion is to find the target user group, the unremitting promotion, as well as regular data analysis using a variety of promotional methods.

Website operation involves a lot of content, but use a word to describe the website operation is: "Clear positioning site user base, and the user group should be fine differentiation and specialization." Website content should be clear, content should not be too wide, to maintain the content of originality, characteristics, novelty. Site must be more to promote, more analysis of target groups, have planned to promote the goal, more data analysis, to promote perseverance. Do a useful website for users! "

(Original article: Reprint please specify from: Wang Qiang Network promotion blog www.68ttt.com)