Wang Rethinking entrepreneurial mistakes: weak commercial ability of employing improper

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March 28 News, the founder of Wang in the 2012 first Chinese leadership meeting to reflect on her business since the operate, employing improper, commercial ability weak three major mistakes.

"Entrepreneurship is just beginning to be particularly passionate, and it's easy to make operate mistakes." Wang said he had set up a development team in Hong Kong and India to communicate with them every week through video, but this kind of work led to a lot of money being wasted.

Wang share the first lesson is never operate. "I found that every enterprise in the operate, the world's only one enterprise to concentrate all the strength of the force, so that the world's obligations for him to do marketing, this is Apple." ”

The second mistake is improper employment. Wang revealed that that year recruited 70-80 graduate students, undergraduates, because the company's new and old staff ratio is insufficient, really can take them not even one-third, many excellent college students slowly left. Wang "was very good at that time, college graduates, master graduates to the company have 4,000 starting salary, I feel that Beijing is not 4,000 than the life of people, but the pressure is very large capital." ”

The third mistake is a weak product and commercialization capability. Wang said: "I am a culture, the previous content, the intellectuals are very strong, I am also CCTV's first doctor, but this temperament has not changed, in fact, the commercial sensitive smell of the weak." What did they say you were selling? ”

Wang advises entrepreneurs to be better at controlling small size and slowing down in the first three years.

"Many internet companies in the first year 30 people, the second year 3000 people, the third year 30,000 people, the fourth year is 300,000 people, so the enterprise is not a business." If a start-up company is not in a strong matrix, I suggest that within three years, the best small-scale walk, team running-in, profit model search, the system is established are small time to return to the room, three years of large-scale development is tantamount to suicide. She said at last.

Wang is the original CCTV host, 1994 graduated from the Chinese department of Peking University, received a doctorate in literature. 2005 and 2008 successively founded the "win in China", "we" column, as the chief producer and moderator. September 2009, resigned from the CCTV public office, began to start a business, the establishment of the network of excellent rice.

The following is a transcript of Wang speech:

Wang: Thank you! We see such a film, is the source of my venture, can see the process inside my passion is very full, but then the entrepreneurial process is actually back to the rational process, so I will tell you what mistakes I made? I hope my mistakes make the enterprise go better.

1, wrong inside first particularly easy to operate, entrepreneurial people just down particularly passionate, no passion can not re-enter the unfamiliar field, at this time operate performance of various characteristics, my company operate Hong Kong has offices, I use the Indian development team, weekly video to communicate with them, This way of working is actually a lot of money spent. There are operate such as other companies want to do this, do that, a lot of things are not done. The slower the return to the operate the longer, the faster the financial catastrophe. At first I thought I was a man's fault, and later found that basically every enterprise made mistakes, later summed up a struggle with the operate is to fight against humanity, because the characteristics of human nature is weaker, hope to do large, can see, can dazzle, especially when some people start a business is for people to see, I found every enterprise in operate, There is only one enterprise in the world to concentrate all the strength of the force, let the world's obligations for him to do marketing, this is Apple. So when I understand this, I think the incomparable share out do not operate, you think clearly when the reason will also operate, but the operate consciousness clear some, retract the speed is far faster.

2, improper use of personnel, just entrepreneurial people are the most vulnerable to employing improper, the first major core team with improper personnel, such as the commitment to the future of how many shares, what benefits? In fact, the future of the process is very sad. I made the mistake is very irrational, I said entrepreneurship even if not successful, we have to help young university graduates to find work, the results of the year recruit 70-80 graduate students, undergraduates, due to our company's new and old staff ratio is not enough, generally completed the professionalization of college students need 3:1, at least 1:1 master belt, Making his daily work schedule very full, so the professionalization of the process in the work of a little change. But we recruit so many college students, really can take them not even one-third, this process I feel full of apologies, a lot of excellent college students slowly left, because they have no better way of passion, and at that time the profit is not very clear, so some college students go. It's good to have a passion, but it's a bad thing to do. Then we cultivate college students very well, to the training for a period of time, the designation of one or two people, so the process is a good process, we began to make such a mistake. At that time, the wish was very good, I said that college graduates or master's graduates to our company have 4,000 starting salary, I think that Beijing is not 4,000 than people's life, you know how much money havoc.

Of course, with the cost of staff far more than with senior executives, core team costs, I still better in the latter, if you have a partnership team out of the problem, after the number of times to solve difficult problems.

3, because I am a cultural person, formerly do content, the intellectuals are very strong, I was CCTV's first doctor, but this gas has not changed, in fact, the commercialization of sensitive smell is weaker, product, commercial ability is weak, if grassroots entrepreneurs, or born with business leadership will know what to sell, When I started my business, I didn't know what to sell you. I simply can not answer, a little enthusiasm, good to do the program to get two projects, can help others big marketing, if not the ability of the funds have been depleted.

These three mistakes may be in the entrepreneurial process, especially cultural entrepreneurship will face problems, this is my 2nd share.

Iii. existing pattern.

By making these mistakes, I've actually been pulling up my two-year time, these two years in fact is equivalent to my previous 23 years of college reading books, than that time to learn more, because this is a silent social university, I really think every day growing up, feel very stupid every day. When on CCTV, I really think that the smarter people, the more competent people, the leadership of the task, no matter how difficult it can be delivered and received praise sound, but the entrepreneurial road every day to challenge your existing ability, if from one field to another field of rapid transfer ability, I think you quickly down, So in this process, you observe what other people do. For example, you also need to know the enterprise system, KPI assessment, previously did not. Up to now I have just started to do, you can say just touch the door, we often told me what exactly do you rice?

In fact, we are divided into three parts, excellent meter network is only part of it, is very big we are excellent rice video, we produce "on the road" about 100 successful people with college students, young people communicate, how to develop better in the workplace, college students how to plan their lives, and so on, this program is popular, This year in 200 local television stations aired in Beijing, China Education Taiwan Three broadcast, the program full channel ratings first, because it is a story, is the success of the practical wisdom. We also carry out the question-and-answer transformation, we can sell program resources, can be named, can advertise such a clear pattern. Light Media (61.020,-1.14,-1.83%) The model is very clear because 300 television stations are on the market. In the video center will also be in the internet era of light video, short video, fragmented video programs, in the course of research and development, I believe that the traditional media to the Internet media, should have a better understanding of network media dissemination law, at the same time to develop a more adapted to the era of new media. I said if a traditional media to the Internet practice so long, there is no new breakthrough point out more regrettable, so in the video center.

The second is the University of fine rice, very much like Hui Cheng Tiancheng. The College of Fine Rice has several features, a practical wisdom, Cisco vice President of China and other companies in the world's top 500 multinational company management experience, and China's actual combination of presidents, they will be in the University of Fine Rice, a personal reputation for a similar MBA program, not only in the United States, in Hong Kong, teaching in China, They are willing to have the scale of the company to bring the road to the listing. There are micro-blog marketing and Internet product series training, such as we invite Tencent Micro-series team, April I in the United States to be able to put the Apple handset product person, if please say such course is very good intelligence dissemination, good product idea all should pass the essence of wisdom. Because it is the training industry, the profit model and clear, cash flow is not in class on the account, is a very good model.

The third is the network, we see the external window and interface, the "on the Road" curriculum and the College of fine rice all content in the inside, the formation of China's education backbone brand.

Today, March 28, the new version of the network of fine rice, we see this is our new excellent online line home, or green, called together to grow. This is two years of exploration, it is not easy still in the groping process, but the basic molding, there are two profit model is very clear, and there are conveying the practical wisdom, to help enterprises and young people's growth, this is in line with entrepreneurial philosophy, just two years to find ways to achieve the idea of the means of operation, mechanism, process.

I think there is still a long way to the future, but these two years I have suffered a lot of pain, or some of the more fatal experience. If an enterprise is said to do business for a lifetime, it is a way of life and the delivery of life value.

1, I think the first is to take the Sunshine Road, this is the foundation. I started telling the company every department, the most deadly is to walk the Sunshine Road, not without bribery, tax evasion, because there are many gray areas in the process can do, but I do not want to do, because do not reversible, as long as do such things do not think people do not know, equal to you hand grenade to others, A lot of the general administration of taxation told me that the final bribery data are made by the entrepreneurial team, this thing any one knows, this person is your hand grenade, I feel but such a day, rather this money also can live, why have the handle caught in your hands. This is the reform and opening-up more than 30 years, there are so many outstanding entrepreneurs fell, I put in the first place.

2, doing the right thing is more important than doing the right thing, this is the direction. The first year of the real survival of rice, looking for two big projects have cash flow to raise us up, I even put "on the road" stopped for 10 months, when your strategy is not clear when actually stop to the most energy saving, stop and team to explore, think, research and development, try to come back fixed, stereotypes, At this time to clear the strategic model is probably the first way to survive, no pattern is always the project company. If this is not found, countless societies say that the so-called company is the project company, after the project to do another project, these two projects did not contact, find your model, that is, the future of the house building the possibility. So we did the video center, because the video center can be large-scale to the television station, the University library, to the airplane, then to other mobile terminals to provide the content, but also has the University of fine rice is extensible, if does not have the extensible model the team is difficult to be professional, moreover other people to you's localization also does not know what does

3, find the right people and gradually build a mechanism and system, there are a lot of companies to one hundred or two hundred people in fact, the system is still not sound, may start two or three people on the throat can be, because every day there are new changes, but nearly 70-80 people, institutionalized, process, the mechanism does not follow up, it is difficult to cure the profit model, and form a virtuous circle of the company culture. Without this company is equivalent to silly big, hand and foot uncoordinated is not normal person, so the mechanism, flow is the next big Kung fu, I am very happy process inside have to the management system personage gives me advice.

4, the first three years the best control of small scale and slow down, this is said to say, in fact, often here for a variety of reasons to forget, such as I do the internet to develop users, expand the scale, occupy the market, this is not wrong, if you are backed by large companies, such as Sina Weibo users do not wrong, If you are a small sailing boat how do you do is equal to burn yourself, the mother can survive. Tencent can do, because he has listed companies non-stop production of cash flow, NetEase also has games, so they on the bus, on the aircraft to play large advertising to expand the user base, the start-up companies do this is the reason that many electric operators slowly die. The internet is also a commercial, commercial nature to buy and sell, anything to violate the nature of the problem, so why now the so-called electric dealers or many Internet enterprises in the first year 30 people, the second year 3000 people, the third year 30,000 people, the fourth year is 300,000 people, so enterprises are not enterprises, If a start-up company is not in a strong matrix, I suggest that within three years, the best small-scale walk, team running-in, profit model search, the system is established are small time to return to the room, three years of large-scale development is tantamount to suicide. Why is my company always 100 people up and down? A company is really a skeleton, the inherent mechanism of a particularly flexible portrait of a person is particularly flexible, the various departments of coordinated combat ability is very strong, 100 people do not do a good job to expand to 1000 people very troublesome, until you to 1000 people to do mechanism optimization found that the tumor is too long to understand. is to take entrepreneurship as a way of life, do it slowly, do very well.

In fact, more than two years of our most deadly is the integration of the team, not you have the money, looking for a from the northeast to do the Internet, from the south to print media can do, working methods, communication methods, cultural integration, can the pace of one? Very difficult, entrepreneurs give them enough space to step up, with everyone to exchange the space of integration, The company of about 100 people as the face of the same constantly cooked up, finally can steam out steamed bread. I think there is a chance to contact the great entrepreneurs, they also often give me a separate class, such as the previous period of time, MA (Weibo) gave me 1.5 hours about employing the class. He said that in fact, our company this year the number of development of 156 people, and then he gave me a lesson. He said the 1th cut 156 people out of 120. A company must take hunger, if this department needs 8 people, you give him 6 people, wages or so much, let him reduce people to 6 people, must be more than 8 people fighting. The other one when you're 100 people, what if your entrepreneur doesn't pay attention to the recruiting process and doesn't care about the people you come from? are the overall values consistent with the company's needs? What's the difference between this person's past experience and his current job position? What's the trouble with him? These do not pay attention to the time came fast, And let the company heart spectacular very bad. So he says you get 120 people, treat 120 people well and don't cut them. I just in a short time to talk with various departments, I put KPI indicators for implementation, I found that there is no need for that many people? Finally accounting for 117 people, you think we all do the company very hard, a person how much administrative costs, and the company has not the right person is not a person's problem, such as colleagues are also very uncomfortable, People are most afraid of the side with the people, each place does not affect the spread of people, so people's problem is very ah.

Today in fact, only two years of excellent online line, I venture only two years, time is not very long, but a lot of personal learning, the future road will be very difficult, because we have just dealt with the profit model, the mechanism has just been established, the practice process will also have a lot of convenience. Today I share a very successful entrepreneur who is not on a list, I was a start-up to share the mistakes of the people to give us some inspiration, let everyone take me as a counter example to think, I say every word may not necessarily correct, but it must be my real idea, I am willing to share the real ideas for everyone's reference, thank you for your time!