Wang: Selling entrepreneurial experience to start a business

"Win in China," the civilian entrepreneurial category since the start of the program has attracted 150,000 of the players with entrepreneurial dreams, 30 million of the venture capital, dozens of such as Ma Yun, Li, Liu, such as entrepreneurs as the judges.　　In the rising ratings, the voice of a forceful, clean image of the chief producer and female host Wang, but claimed to be inspired by the entrepreneurial passion, resolutely resigned from public service business. "I've been through all the terrible processes that a start-up company can experience. Wang said, "I am actually a person who can endure hardship, from small to large always very self-discipline, very diligent." I'm not afraid to endure hardship, but there are some feelings about self-esteem that make my heart digest very laborious. At such times I really admire those who make things, because a concept into reality do not know how many unexpected hardships. "The Wang that has faded from the CCTV halo is now just one of thousands of self-made entrepreneurs." Recently, in the fourth session of China Venture Angel forum, Wang said, "After more than half a year of preparation, their founder of the network has been officially online."　　"Excellent meter network positioning is a network television platform, the slogan is" serving the country and the knowledge Community network television. Auction "Shi Yuzhu's three hours" in the just on line of the excellent rice online, the most eye-catching is the auction column hung Shi Yuzhu's name. Obviously this is not a human trafficking, the auction is the giant group chairman Shi Yuzhu Network dialogue 3 hours time.　　The latest bid came on March 30, and the price has soared to 666666 yuan. Auction Celebrity time, not Wang.　　What impressed the Chinese most was the chance to Zhao Buffett's charity lunch at a price of 2.11 million dollars.　　Is it worth the cost of 2.11 million dollars to meet with Mr. Buffett? Equally expensive, what is the value of meeting with Shi Yuzhu? Who would be the one paying the price? So far, people are still unknown.　　Some people think that Wang auction house is simply to attract attention, the pursuit of advertising effect, is not really the case.　　Wang said the move stems from a story of her life, a school of broadcasting college students especially want to talk to her for half an hour, willing to pay her 50 yuan, and then two people open video chat with each other.　　This prompted Wang to start building the platform so that people could communicate with people they wanted to communicate without running around. Taobao sells tangible items, and she sells intangible experience. "Now people in the head of experience, you are difficult to get, for example, I want to see someone, must be an acquaintance introduction, but also to run to a trip, but also to fly, now the pursuit of Low-carbon life, but also environmental protection." Instead of opening the site, you can talk to two people for half an hour and then I'll pay you. "may be auctioned chat time, there are Innovation Workshop CEO Lee Kai-fu, Northern Lights Venture director general Manager Deng, Ecapital Capital CEO ran, Dunhuang Network President Wang, Dangdang Joint President Guoqing, Cisco China Vice Chairman LinJust waiting for finished well-known entrepreneurs, investors, they are Wang for so many years in CCTV accumulation of business contacts resources. But in the face of netizens voted the most wanted auction object-network celebrity "sharp elder brother", intellectuals Wang temporarily not think how to deal with this tricky auction object. [Page] Those oncoming cold water after receiving a doctorate in literature from Peking University's Chinese department in 1994, Wang worked in CCTV for 15 years.　　All the columns that have been established along the way have been hugely successful.　　A person accustomed to success, the first venture ushered in is a basin of cold water. "The first mistake is that I suppose I'm going to do what the consumer likes, my listeners are like, and my users like it." More than 80 employees were encouraged by the entrepreneurial spirit, inspired, how big difficulties are not afraid to go forward. To the site online, but found that we were abandoned by users. "In the early days of the website, Wang encountered a charge difficult problem."　　Accustomed to the network free resources of netizens, it is difficult to accept the fee video this product. In addition, in the early days after the pain of no applause, the network in addition to retaining the auction celebrity time this column unchanged, now the excellent meter online, the video content can be seen every day including experts talk about entrepreneurial experience, job-hopping when the attention of matters, the workplace women how to choose boyfriends and expand interpersonal relationships,　　How can a leftover female marry out and so on very practical topic.　　The original idea is Consumer-to-consumer mode, especially hope that people from the head out of experience, but now the form is the way of the Business-to-consumer, with the advertising model. "The times have changed so dramatically that consumers and audiences no longer need you to educate them, to lead them, to guide them, but to participate, to express their inner desires." If you don't follow his wishes, your career will be defeated. The second mistake is operate. Many people start a business is ambition, passion, I want to be big, all departments to complete, and then to the automation system, organizational structure to improve. "Wang said, in fact, is not the case, the entrepreneur is you, from the first time, you have to do anything, you have to understand everything."　　Starting from the start, Wang on everything, from recruiters, to looking at financial statements, to the market sales, have to touch again, touch ripe to dare to let go. "Some people say Mr. Wang you can do this, you can do that." Must be sober, sober again sober, do not operate. Wang reminded himself repeatedly. And Liu to her solution is, must be one or two points to do it well, have their own characteristics, after summing up the experience to do other things.　　Otherwise, it will drown in the enthusiasm of kindness. "A person can make a lot of mistakes in his life, but some mistakes cannot be made, that is the mistake of misreading the times." "This is the Wang blog in a word, but also her from the television media to the new media transformation of the original intention, in her view, the TV cheese has unwittingly been gradually taken away by the Internet, the new media, they are particularly missingTo the part of the young people who have the knowledge and the creative ability of the middle-aged, and this group of people is the "win in China," the main audience, but also the most important advertising industry customers.