Wang Shaodong taught you to pull the law on the success of sponsoring sponsorship.

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Campus Sponsorship is a very popular word on college campuses. Various activities of the organizational units in order to enable activities to solve the shortage of funds, better carry out to find support outside the manufacturer. and manufacturers to expand their brand influence in the campus also enjoy.

Events of all sizes happen every day, so how do you get sponsorship? The author of the University during the successful sponsorship, is engaged in a professional campus public relations company, now teach you how to start a successful sponsorship.

The first to first good idea plus a good ppt. A good idea, campus activities are just a few, so what to impress our savvy customers? Creativity is very important, which includes the activities themselves, but also include more specific details of the embodiment, such as a common basketball game, how to tap the highlights of it? Li Ning Company has just entered the campus, by its professional PR company planning , came to singled out, the result in the country caused strong influence. This is only a description of this activity is very fitting Li Ning brand connotation, so very willing to spend money to do promotion. Therefore, the sponsorship of the competition will certainly be combined with their own needs, a game whether it is the sponsorship of Li Ning or Andy's sponsorship is no different then everyone will not pay. The implementation of the details are also the case, many organizations talk about macro-thinking, do not talk about the implementation of the details of creativity, often easy to cause business aversion. It is self-evident that a small campus activity will bring much benefit to the business. Smart societies do not emphasize details and executive power, businesses often in this regard is a short board, they will not sponsor thousands of dollars, to the end even a few photos of the event can not get. A good ppt: Beautifully crafted, clear thinking of the PPT can often cause goodwill, but a piece of word on all the program, businesses will not pay attention. The author contacted the campus community very much, this aspect people's University's level is obviously high. With both, you might be able to knock on the door of a sponsor, at least for a better chance to meet and communicate.

Second, detailed customer analysis. According to the nature of the activity carefully analyzed, what kind of customers can be more interested. For example, a football game you go to pull a makeup, obviously not too practical. Sort out the industry, collect enough target customers, and be psychologically prepared, because sponsorship is not a simple thing to do. In which there is a certain skill, if it is the school influence general, the scale of activities is not large, do not go to play those big brand attention, the possibility is almost zero, you can find some surrounding merchants, out of a hundreds of dollar problem is not big. If it is a relatively large activity, you may wish to contact the big business, because in recent years many businesses are direct communication with the school. If you run into a business with a campus plan, it's better, basically half the success. In the case of People's Congress, some of the well-known organizations of the NPC sometimes, although it is a school activities, but often dozens of schools to participate in the organization of publicity, so that businesses spend the same money can achieve greater returns.

Third, On-the-spot play. The same activities of different people to talk about the effect will be very different. Pull sponsorship, need to have a strong comprehensive ability, not only to their own activities to be able to know, express clearly, but also to the industry knowledge, campus market, students of the consumer psychology is also very familiar with, so easy to interact with the business. Good communication, impress each other, success will not be too far. Even if there is no demand for this business, there will be a chance next time.

Four, a few key questions. 1. Mentality. Don't be too utilitarian, too anxious, pull sponsorship is a self exercise opportunity, so to maintain a good mentality, to be humble, tell yourself even if not, the biggest harvest is also met some people. And these people tend to have an important impact on your future life path. 2. Mentality. Many students in the campus when the community leaders accustomed to bureaucratic style is very obvious, this business is very disgusted. is a student, in China's traditional culture like humble people, many students are sponsored to do things, no sponsorship on the sidelines, so that businesses feel very uncomfortable, in fact, many big business brand managers are the community out, they also want to help some small brother, so, a lot of sponsorship is not your activities how good, Many situations are emotional factors. 3. Mentality. Many community students are sponsored to contact, no sponsorship never call to greet. For example, the Chinese New Year holiday send a text message, is a few cents, often easy to deepen the good impression, a long time we naturally became friends. In addition, businesses often need to carry out a number of small activities, find some part-time staff, if it is a little bit of effort may be, free to do, so you will get greater returns.

Sponsorship is just the beginning. Sponsorship for college students have two practical significance, one is to be able to get a return as soon as possible, whether you are from the countryside, or a well-off family, a little more money is the recognition of capacity. The second is the process of sponsorship is self cultivation, self-development process, teach you from doing things to life, this period of discipline and growth is far beyond the measure of money. This period of pain and pressure again, in the days to come will be good memories. Now the torment is for the future of the Gan Yi. Just as in English, "Bon Pasi is Pleauser" Besides these two sides also have you walk along the side to fight the friend brothers, but also may become your life the noble one customer.

The author department: Famous campus activity expert Wang Shaodong, welcome reprint please indicate the source www.fineschool.cn thank you.