Wang: Simple analysis of SEO whole station optimization skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Alliance sponsored thousands of webmaster Lectures (http://www.53w.net) has been to the 35th period, the original guest Wang, Hangzhou easy to search (Http://www.seozone.net) General manager Wang, He's been keeping a low profile. SEO companies operating for the domestic many well-known network enterprises to provide services, the industry enjoys a reputation. He will be rich experience and wonderful cases for everyone to bring SEO training and learning.

Easy Search Network (Hangzhou) Technology Co., Ltd. was founded in 2004, is a commitment to Internet search engine optimization, search engine marketing services, software development and sales of High-tech industries. The company has a large number of outstanding network professionals and software technology research and development team, the company's operating headquarters is located in Hangzhou, technology research and Development Center is located in Beijing, east China has a strong influence on the Internet search engine optimization and search engine marketing Service Application provider.

Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Topic: An Analysis of SEO optimization of the whole station

Objective：

1, SEO is the branch of SEM (search engine marketing), SEM belongs to the branch of line marketing (online marketing), SEO itself is a kind of no charge, targeted strong, high efficiency, non-instant web site marketing means, A charging model that is derived from the professional work of professionals.

2, SEO is not pure refers to a single keyword ranking, but a whole-station system concept, from the station outside the operation of the user to introduce until marketing purposes of income generation. Only for fixed word ranking optimization is the primary SEO phase, the whole station optimization of personal sites, especially the role of the portal is more important.

3, large and medium-sized website SEO is not rely on fixed keyword group, but mainly rely on the long tail of the word, relying on the station structure of high-quality optimization and strong internal chain mechanism formed.

4, for the whole station optimization, the search engines do not have to make a separate strategy, Google intelligent Baidu Artificial participation, we all understand. Do a good job in the station structure, do the content, do a benign chain, do a good job of data analysis.

5, some search engine open API to be good at using, such as Google Maps, webmaster tools, sitelink,blogping and so on, are very effective.

6, the site should be bigger, must pay attention to those who will be considered irregular or cheating settings, such as the correct setting of 301,404, the legality of other URL jump, do not only for the Search engine Bridge page, etc., the right to drop and be k loss is afraid to bear.

Body：

Whole Station optimization concept: refers to through the SEO technology to make its website in the search engine to become an authoritative site, when the effect is achieved, any one of the site's pages can be in search engine for the keyword, the whole station can be countless keywords, according to the site page and the number of pages included in the engine to determine. (effect: Assuming that this is an industry-nature site, it is possible to use this site to hijack all matching keywords for an industry, including any long tail keywords imaginable, and so on, after a good whole-station optimization.) The whole station optimization does not guarantee a key word ranking promotion, good whole station optimization can guarantee only for search engine marketing effect. )

Today, we will do the following analysis of the site, at the same time, the statement that some of the content is a excerpt from the reference plus their own experience. (Outside the chain problem This topic does not elaborate)

First of all, talk about:

How to build a station program:

1 Web site can be dynamically generated in the Background static page function (the program can be ASP, PHP, JSP, etc., currently PHP is good) 2 static page title can be set in the background, the title of each page is not the same, the best title to generate static page is:. (Contact with Google engineers know that Google does not like a site all the same title and description, and so on, will think that the content of the site is poor, if you have the patience of their website, this programmatic work must be meticulous to do, this is a "sharpening" step Together)

3) As far as possible to make the page using div framework, and CSS for the external language pack, the page code clear smooth streamline, reduce the quality of the page, enhance the browsing download speed of the Web page. (To put it simply, increasing the readability of the program will have a very good effect on many search engines)

4 The site has a suitable directory structure, such as the final page > Special > Column > Channel > Home page, at the same time, it is best to coordinate the corresponding set of clear order of the address series of reduction, example: http://www.abc.cn/Channel/column/topic/FINAL page (note, It is best not to exceed the level three directory, otherwise for search engines (especially Baidu) it is difficult to have a high weight, as well as the search engine included will also have a certain problem.

5 According to the nature of the site if necessary, then use a Web site map containing HTML, XML two formats, spider program for the engine (Spider) crawling included. Map links are best placed on the home page, easy to search engine better included your pages.

6 The website must have enough content, enough pages, enough engine included quantity. The site is indexed to optimize the production of the first premise, while less content will affect the search engine this site authoritative views, multiple pages of the same keyword theme will allow search engines to further increase the level of understanding of the site analysis.

Keyword allocation policy:

Directory structure: Final page-Special-columns-channels-Home

Divide keywords by directory structure:

End page: As long as the end of the keyword

Topic pages: Relatively popular keywords

Column page: Fixed hot keyword

Channel page: Core Hot Keywords

First page: Website brand, name (excluding keywords, site-only brand rankings)

Website Optimization measures:

1, Website optimization Implementation plan:

1. Frame Layout and web design

The website construction process, must take "the fast convenient speed priority value content" as the instruction, lets the website satisfy the customer need, wins the high praise. First put yourself in the viewer's position, and then design the page layout reasonably. Put the most important content to the head, at least Baidu is very like to think that the text weight.

Web page source code to adhere to the principle of streamlining, with the least amount of code to reflect the most content. Avoid rich media forms such as pictures or flash in a Web page, and there is no text information can be retrieved, although the search engine in progress, but there are many "can't read" content, the network of intelligence or can not be understood as "human brain"; the page has no title, or the title does not contain valid keywords; There are few effective keywords in the main body of the Web page; The website navigation system lets the search engine "does not understand", the website is filled with the massive deceit search engine's rubbish information, like "The Transition page", "The Bridge page", the color and the background color same text and so on, the website contains many wrong links and so on the question should pay attention.

Avoid using frames or inline frames, and be as concise as possible. The website design request simplifies, the table nesting as far as possible below 3 levels, the page content should the text many pictures are few, the text key word maintains below 8%, the picture file as small as possible, avoids applying the massive ALT attribute explanation.

News list or content connection, avoid abusing title title, such as: news headlines.

Pictures can have alt description, such as: alt= "point this into the easy search network."

Descriptive text requirements concise, avoid cumbersome cumbersome description. The entire page picture description should not be too much, keep below 20%.

2, the combination of functions and convenient use

The website must have the consummation, the fast function in the customer's mind position enhancement. Customer-centric, customer service, this is the purpose of each site. Site content must be valuable, so that visitors find valuable things in the station, so the content is the most critical. Have a powerful function, fast and convenient operation, for visitors to save time, is to expand the market for the website.

Taboo: Contains a large number of floating ads and spam. This is a common problem of many websites, open the website, full of advertising, mandatory to allow customers to accept, so that customers have disgust.

The website can not have no advertisement, how to let the advertisement embody the value and does not affect the website, suggest: On the one hand the website may open the advertisement pool, will need the advertisement to put together. On the other hand can be placed separately, to avoid a browser to open the first page to see is the overwhelming advertising, as little as possible, fixed advertising position. Note: Advertising media sites can be discretionary. Do not advertise for advertising and do a lot of advertising, grasp the scale, the effect will be better.

3, management and maintenance and content update

Improve management, timely update content, the site needs to update the relevant content every day, to maintain the content of the novel every day, to ensure that visitors to obtain. Our target is customer, not search engine. Therefore, our overall management and update should be around the customer.

(1), the site has an Intelligent Update maintenance management system for the site to do regular and unscheduled maintenance (mainly debugging and network security).

(2), the website revision upgrades, the change style, the surface page color renewal and so on. Plan marketing activities to attract more visitors.

(3), the organization website maintenance personnel and the network edition, publishes the information in time, the section column is responsible, the debugging System Information release function, in order to the customer quicker release business.

(4), error correction, carefully find the face page connection errors and content errors, after the discovery of timely correction. It is necessary to check the validity of the connection in time, the wrong connection will affect the viewer's mood.

4, for the search engine to do further optimization

Why to Seo,seo is to better service visitors, service searchers, not simply for search engines. SEO goal is to further achieve the promotion, so that customers quickly find you.

Search engine optimization must adhere to the principle of moderation, to facilitate the client as the goal, not blind optimization, blind optimization will be regarded as cheating.

Cheating on search engines refers to the behavior of cheating search engines in order to improve the opportunities and rankings in search engines.

Take Baidu as an example, the following behavior will be the search engine that is cheating:

(1), in the Web page source code any place, intentionally joins with the webpage content not to be related the keyword.

(2), in the Web page source code anywhere, deliberately a large number of repeat some keywords. Intentional repetition is considered cheating even if the keywords associated with the content of the Web page are repeated.

(3), in the Web page to add the search engine can be identified but the user invisible hidden text. Whether using the same background color text, super small font size text, text hidden layer, or misuse of the image Alt and other methods, are cheating.

(4) Intentionally creating a large number of links to a Web site behavior.

(5), to the same Web site, so that search engines and users access to different content of the Web page (including the use of redirection and other behavior).

(6), the definition of cheating is for the website, not the Web page. Even if only one Web page cheats on a website, the site is also considered cheating.

(7), there is a link to the site of cheating sites, joint and several liability, will also be considered cheating (but, cheating on the site link to the site, not cheating).

8 Suggestions around website optimization:

(1), the CSS and JavaScript are all separated into the external file, that is, external connection application, not nested. (2), the use of XHTML code to write the page, discard the traditional table layout mode, remove the page such as Font/bgcolor formatting control tags. (3), the use of HTML, to minimize the code cumbersome, so that the size of the page code becomes smaller. Try to separate the page with a table, it is necessary to use a table to put the whole content together, table nesting should not be more than 3 layers. (4), with a good picture of the ALT tag, reasonable use of the page keyword to describe the picture, this can increase the keyword density of the page. The requirements are reasonable use, the picture description can not be abused. (5) Use JavaScript as little as possible to do content-related things. Do not use JavaScript to achieve site navigation, do not use flash demo, such as Home page. (6), the keyword appears as much as possible in the title of the page titles title tag. It is also suggested that commas be separated in English, and that the use of spaces is the same as the comma effect, whichever is acceptable. (7) Reasonable use of appropriate tags, reflect the structure of the document. Add a different to the face page:

。

Learn to use streamlined code, such as: "< base target=" _blank ">" This sentence can reduce a lot of code duplication.

(8), customer-centric, do not violate the search engine related rules on the basis of, but also can be customized 404, 500 error page, etc., to avoid the visitor access error pop-up boring blank page, you can also customize the friendly warm prompt page.

2, website optimization specific steps:

General SEO Optimization Process:

-------------Home-----------------

1, title composition: Website name + Core Keywords

Core keywords can use Google's keyword tool function (https://adwords.google.cn/select/KeywordToolExternal). Filter keywords, waiting for a certain time after the site to further optimize.

2, set keywords: the same as the core keywords

3, set Description: Use an overview of language, according to different industries have different writing, can be free to play, not too deliberately.

4, in the top position of the page to add a line of text:>>> such as: "* * * professional to provide XXX information!" "and link to the ad page.

5, at the bottom of the page to add 1-2 links, link text for the core words, such as: Hangzhou website construction, Hangzhou website optimization. Can be directly linked to the homepage, or link to the advertising page. According to the actual situation, the best link to the advertising page, to "The chain of things" to ensure link authenticity.

-------------All pages:---------------

6, in about us and copyright information in the middle of adding a paragraph: "XXX network to provide you with the word 1, Word 2, Word 3 information." and link to the home page

7, the bottom of the copyright information site name, link to the home page. The website name link changes to the website URL, does not use the Link Homepage index page the way.

-------------content Page------------

8, title composition: article title-site name

9, Keywords: title +1-2 key Words

10, Description: Simple description + title

-------------Section page---------------

11, Title Composition: Column Name-site name

12, Keywords: column name +1-2 key words

13, Description: Simple description + title +1-2 key Words

3, the whole station to optimize the site collection of problems

One, the whole station static (for search engine static page is it update the fastest, crawl will be the fastest);(Google engineers, the current search engine on all of the Non-static Web page can be basically recognized at the same time the weight of no difference, but this is just Google's view, If you want to target more search engines or suggest you to static.

Second, you can use the search engine open API to submit a link to the site, especially Google Webmaster tools you can use a lot of places, at the same time, Google will provide a link to find your site may be wrong, and prompted you some change of opinion;

Use Search engine site code:

Baidu provides address: http://www.baidu.com/search/freecode.html

GOOGL Address: Http://www.google.com/coop/cse/?hl=zh-CN

Yahoo Address: http://misc.yahoo.com.cn/site.html

Because is the site search, search engine must have included the necessary, while each search engine likes you to use their products, can increase the access of reptiles. This can solve a lot of large numbers of pages included in the problem.

Four, adhere to the daily continuous updating of the site content (note that the updated content is preferably original high),

Updated content every day is best to be able to appear in important pages, such as: Home, channel page;

Five, the establishment of the site map, has been mentioned before, do not repeat;

Six, looking for high-quality backlinks (links to the site must be relatively high PR, Baidu Update fast Some of the sites).

In short, the whole station optimization concept is from the website construction to operate through the whole process of a concept, for search engine marketing is an essential link, whether can do a good job of the whole station optimization relationship between the effectiveness of the site search marketing, and search engine marketing SEM for the network marketing for the more important one, They are closely related. Hope that we can be a good SEO process for everyone to reduce a certain resistance, to bring more broad technical standards to upgrade.

Interactive links

Q: Baidu provides address: http://www.baidu.com/search/freecode.html add in what position suitable?

A: Every page, as long as you do not affect the user experience of the site, which place can be. Some web site search engine directly in lieu of their own to design site search program.

Q: The online correlation is very strong article from a lot of Web site manual excerpt to form a website. Will Baidu like it?

A: Baidu like original, if you only want to extract, can be false original. There is better than no, original is better than excerpt. Meanwhile, the time is long, not conducive to Baidu included new pages, as well as the probability of reptiles.

Q: My site has recently been punished by Baidu from 110,000 to more than 500 of all article pages are not included in how I should be saved in addition to the original content and other solutions?

A: No way will work immediately, unless someone inside Baidu. The reason for the punishment I do not know, should do targeted work. Pure excerpt of the site is also easy to receive down the right and not included in the new page. At the same time, do not repeat the same or similar pages, search engine Google and Baidu do not like.

Q: Why Baidu is only included in the homepage and column page? and the column page is also dynamic. Just don't see the article page included. The article is updated every day. Original also a lot of. Why is not included?

A: Do not have too many directory progression. I have seen a lot of Baidu included problems of various phenomena, some are really difficult to explain. Mainly is the internal structure of the site, you see your template program is designed to have a certain problem. There are some problems to stick to. A few times to join a few powerful outside the chain, it is inevitable to change the search engine on your site included and updated views. The new Web site generally included in Baidu's internal page is a process, home will be included first, within the page will be sent out half a month later. Please continue to observe and then analyze.

Q: Wang like enterprise website How to optimize and promote it, because like Enterprise website update less?

At present many enterprises are for keyword optimization, do a lot of products, such as pumps, valves, may involve the whole station optimization. If it is the growth of enterprise class optimization, generally the product category more than a class of enterprises only need. Enterprise network updates can also be the industry news and the original product news to make a fuss, the way people think. Outside the chain aspect does not discuss, each has the routine.

Q: What is the difference between Google optimization and Baidu optimization, my station why Google included more than Baidu number of times but the traffic is very few dozens of and Baidu are thousands of why? How to do Google optimization?

Google's traffic is still lower than Baidu. At the same time, Baidu included estimates still have a certain problem. Exhibit Some of the things I said and look again. Google optimization internal accounting for with, the original may be only 20%, the rest in the external. But the scale of the larger site will increase.

Q: Search engine open API where can I find it?

A: Baidu, Google and other search engines on the site will have instructions, can only say that you do not see the whole.

Q: SEO, I believe that the webmaster should understand a little bit, in the end the level of SEO is there any criteria for judging, is it just based on his optimization of the ranking of the site? There is another is to learn the direction of SEO where, we webmaster should go to which direction to learn and forward?

A: Do things to emphasize the result, the exam emphasizes the score. Of course, ranking is not an absolute goal, how to let the site from the search engine to attract more traffic, resulting in marketing results, is the ultimate goal. At the same time, the trend of SEO now toward enterprises to recruit themselves, responsible for their own website forward. After all, an optimization company Energy limited, pure keyword optimization is certainly not a long way. And SEO companies to start their own projects for the future of the company to make long-term plans.

Q: About the links in the station, how to do better, not more than how much for good? There is also a page link to the outbound links particularly much is not too good?

A: There is no number of links in the site, unrestricted. For a site outside the link is too much and not good, especially if you link the site has a certain problem, but also affect their own site, so search engines are opposed to buy and sell links, as well as the way to do station group.

Special note: 2009.11.7 first Jiangsu Webmaster Annual Meeting 500 of the scale of the current fiery registration, participate in mutual promotion http://2009.jiangsu.com invite webmaster colleagues to participate.

Finally summary: This issue of guest SEO experts Hangzhou easy to search general manager Wang, the lecture just returned hungry belly prepared a wonderful speech, let old K very moved, and then he with a wealth of experience to you webmaster expounded how to do the whole station optimization skills, Access to the webmaster's wide acclaim, especially in the latter part of the interactive link abnormal hot issues also let the guests overwhelmed, very hard. Recently many webmaster communities have been black, the loss is huge, so the next session we specially invited in the industry recognized community Technology Master Taihu Pearl Technology director Mao Weilai and you webmaster said how to prevent the community is black, absolutely classic can not miss the interest of the webmaster may participate in interaction, but if it is to send ad on the free, Thank you for your support next time. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgements: This lecture received the Chinese stationmaster Station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web Development Network, the love gathers, I net, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.