[Wang] Website promotion skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website Promotion Skills





lecturer: Figure Wang


Lecture Time: 20th # 2 o'clock in the afternoon to 4


: Silver Fox Cloud Maple








originally today training lecture friend, something on business trip, I temporarily pull over to replace.


I began to talk, the theme is the promotion of practical skills.


we have been doing personal website, in fact, all the process of doing the site, is also the process of promotion, Webmaster Concern topic, that is, 2 words to promote.


I don't talk about theory, we may have read hundreds of articles in theory.


Everyone has seen hundreds of articles to promote, why did you see that there is nothing?


is because not to carry out, see flowers easy embroidery difficult, promotion is not to see flowers, but embroidery, and so you embroidered after, you feel and see the time is not the same.


Promotion There is no shortcut to the implementation of more thinking, more action.


This execution 2 words, I spent 3 years, still not comprehend thoroughly, still in comprehend.


because the word was heard 3 years ago,
.

promotion, is the process of pushing, practice is not to talk about concepts.


so many companies do planning, and write planning theory, if not a few years of solid promotion experience combat, write out articles, are very vague.


and everyone to practice, there is only animations, and no operability.

What is the realm of
promotion? No realm,
.




promotion to 100 IP, and spread to 10,000 IP feel is not the same,


promotion to 10,000 IP, and 50,000 IP feeling is still different.


someone to do 10,000 IP, think enough, do not promote, someone to do 100,000 IP, also think enough, do not promote, but: Google, why do recommend, advertising. Do Firefox promotion. Even Google, but also to promote, and we have to promote.


again to talk about, how to promote.


at present, a lot of AdSense promotion, there is a little blindness, including myself, there are many stationmaster all this.


What do you do to promote the site? Do you want to see the statistics? Just revise the statistics. So, to promote the purpose, this think clearly, we spend 30 seconds to think about your website, promotion is what?


you to make money, or for later, or for the user? Know your website, later?


quoted group of speakers:


left-handed (21498889) 14:06:49


let more people know my website





What is your website?





you told us the website. We all know. Is this the promotion?


A simple exchange side said, it's okay.


good, just discussed with you, the purpose of promotion.


in fact, different sites to promote the same purpose. The means of promotion are also different.


Quote Group Speak


comha.com (676558) 14:09:37


I promote the purpose of the site is to allow my visitors in the first time to find what they need, basic necessities, through our services, the convenience to their side, so that the site of life, civilians.

Well,
upstairs,
.

then, let's analyze this:


where is your user population? Find out the 3 main sections of your user population.


20 territories under each plate.


This sentence is not clear. I use Admin5 to example:


admin5 stationmaster crowd, where:


Plate 1, all Webmaster Forum: Then select 30 Webmaster Forum.


Plate 2, all of the Alliance Idc,cms companies, and then pick out 30 collaborative web site


Plate 3, search engine, and then we do a lot of articles for search.


Analyze where your users are and let more people know about my site.


analysis of your users where not to cast a net, very tired, very no harvest.





Case Station: http://www.qzone52.com/


to the promotion of QQ class:


according to my 1th analysis: Your user crowd, QQ category of people are in where?


1 is mainly from search.


2 How to come from the search, through SEO, all the QQ-related forums, post bar.


QQ class website, more than 80% are from the search.


combination of the above several entertainment sites: I talk about the 2nd Topic Entertainment website Promotion.


Forum Mass, image video skills, event marketing, such as the current CGX Web site collection, Exchange Chain Group station method search engine.


mainly have these categories:


Forum Mass, is the artificial mass, does not mean the garbage mass software.


I have the most profound impact of a mass is: he organized the 2007 most worthy of the collection of 20 photos, very exquisite, very soft advertising.

There are a lot of
like this: sorting out the recommended 100 movies. 20 of which are their own connections.


organized 100 common Web sites for travellers, 10 hid their own and sent them to 500 forums.


Yes. Such a valuable post will be widely disseminated.


and in the dissemination of the same time, they are certainly the most beneficial but do not become obvious advertising.





Winter without Autumn (27179) 14:21:04


excuse me, can you spread it like this? For example, I make a weight loss site, how to organize such material


weight loss, you can collect before and after the star photo collection.


can also get some recommended weight loss recipes.


of course, it's tricky to send these. This is why, I said at the beginning, it is easy to see flowers embroidery difficult, and so you practice, to grasp the skills and standards, it is easier


is not a direct flow. Mass value in: 1 influence, your good stickers, you send 500, was 5,000 reprint.


2 Search weights.


the same hair 500, may have been sealed 50 times,


and another person sent 500, was reproduced 5,000 times,


a lofty two kunlun, the promotion of the difference lies in this.





picture Video Class tips, this technique, to be combined with 404来 do.


For example, you make a beautiful video, especially with server conditions, provide downloads, provide download addresses directly, and modify 404. Previously, I used 404 of the method, a day to earn 20,000 IP, lasted one months.


Entertainment site, there are 3 large traffic sources.


Case website Http://www.huayu8.com


Web site, such as hao123 included, the internal pages of the day have 120,000 IP,


has a saying good, once by hao123 included, can struggle for several years less.


Web site, such as hao123 included, the internal pages of the day have 120,000 IP,


has a saying good, once by hao123 included, can struggle for several years less.


hao123,265, 5566 9991 and many other sites, we still have to start a relationship, to squeeze inside.


Another, is the exchange chain.


Entertainment site, the third fastest source of traffic in search engines,


Entertainment website, I suggest that we still rely on the group station, a person to do more than a few sites.


search, sometimes, the algorithm is not the same, there may be some sites, you inadvertently inserted Willow shady.


and domain name, the cost of space, and not big. Group station methods suggest that you try.


Entertainment site, in fact, in everyone's psychology, also defaults to spam sites. But to do the station, or to start with the entertainment class, to the money quickly, the flow start easy.





now, in the 3rd, industry-type website promotion:


Industry-type website promotion has several points:


1 ads, we may see ads, think that is to pay a lot.


in fact, a lot of times, cheap advertising, or control of the proportion of advertising revenue, is a very lucrative thing.


examples of several, now GG, as if there are 1 cents in the investment. A lot of people rely on this, earning thousands of of a month W.


more examples of a number of sites to do some promotional, activity-type ads, are very cheap. These are opportunities.





Rest:


aijuhe.net (7286784) 14:36:29


Graph explained: The same mass 500, some were sealed 50, some were transferred to 5,000, to achieve the effect of the following need to be used as





, let me explain
.

Http://www.baidu.com/s?wd=%B8%F8%B2%DD%B8%F9%D5%BE%B3%A4%B5%C449%CC%F5%D5%E6%B3%CF%D6%D2%B8%E6%BA%CDCase &cl=3


look at this, in fact, these 2, that is, advertising.


Okay, let's go
.

Industry-type website promotion, just mentioned some advertising necessity. Another example:


Alimama, at that time just launched, their bottom also sell advertising, Alimama, spent millions of outside to buy ads, and sell ads, as long as dozens of. This is a chance, I have been given a package for 2 months.


http://www.alimama.com/membersvc/zone/197497.htm


industry website, another focus of the promotion method, is the soft text.


Many webmaster still hate soft text promotion, in fact, Soft wen, when you do not see he is a soft wen, is a very powerful promotion of weapons.


it168, and all the Internet it information aspects of the shopping guide, in fact, is a soft text.


the value of soft, not with the flow, is the chain brand and display.





For example, I now send a soft text out


I want to write the article www.admin5.com others will not welcome, if in the article, a little admin5, mention these words, should not be seen as a soft text.


even, the higher, a lot of people, using something outside of the soft text, such as he promoted a, looks completely unrelated to his content, but you have to find that content, and then to his website.


a little detail


For example, he wants to promote a Tianjin 2 handcart net, he is in the soft wen, write, the current automobile market trading what what, finally mentioned in the network transaction.


at present cnnic and Alimama soft wen, very strong, also is very related to us, everybody attention. For example, cnnic to promote the Chinese domain name, he will rally, and so the Chinese domain name was bought by who high-priced, make the same as true, in fact, many people concerned about the event itself, slowly affected, and finally benefited to their website.


recommended a soft article:


http://www.baidu.com/s?wd=%D6%D0%D0%A1%CD%F8%D5%BE%BD%BB%D2%D7%BB%F0%B1%AC%B5%C4%B1%B3%BA%F3%D4%AD%D2%F2 &cl=3


is the soft text I wrote to promote the website transaction.


Group of Friends asked the King to report the material so:


http://www.it.com.cn/f/server/074/10/404174.htm


Smooth and Silent


saw this article did not, also was reproduced thousands of websites.


if each website, the audience 20 people, that is an article can be seen by tens of thousands of people.


and this inside example, now a lot of people put the example of soft article with their own site to do the first choice, this is very strong,





like this, others want to modify, but also modified, and then you combine their own website, in their own field platform, strengthen the promotion.


This, I also mentioned, my first topic, we find that they can promote the 3 major plate, each plate under 20 sites.

The 3rd promotion site of the
industry website is the activity.


activities, interaction, 2.0 are similar concepts, in the simplest terms, to enhance the user activities before, activities are not necessarily money.


Local class site, industry-class site rating, offline activities, incentive activities, are cutting machine.


specific website does not, you in own domain, certainly is clearer than others.


Local class site, industry-class site rating, offline activities, incentive activities, are cutting machine.


specific website does not, you in own domain, certainly is clearer than others.


Old Tang <thq@live.cn> 14:56:24


Well, for example, we save the net, in 2007 with the Jilin Provincial Development and Reform Commission held the Jilin Province Energy Conservation Week launch ceremony, television and newspapers have also reported to US


SWJ (10171718) 14:56:43


Public Service website.


yes, that kind of activity is very meaningful and can be beneficial to the website.


activities, we must pay attention to, save costs.


with the platform, it is best to cooperate with the same kind of competitive website.


Public service sites, to seize some government units of public welfare activities. Media。


we now basically adhere to a small daily activity, every month there are activities. Purpose, but also for the user. Also for the site, as long as the site, the interaction after the activity, the site will be popular and vitality.


Well, basically talk about this,


promotion, theory, a say, everybody will, know everything,


difference is practice.


remember the last 2 words. There is more future than thinking.