Wang: Welcome to the spring of the stick

Deep in the layoffs, the withdrawal of the station, the volume of flight and other challenges of domestic group buying industry, recently ushered in a "good" news. Handle NET (Weibo) has recently submitted its IPO prospectus to the Securities and Exchange Commission (SEC), which plans to raise $100 million trillion, despite a six-year loss of $400 million. Group buying industry is a retreat? What about the way ahead? This has sparked concern in the industry.　　American Group Network (micro-blog) CEO Wang in an interview, said that the essence of group buying competition is the internal strength, temper service, and to continue to explore and grasp the law of the industry. This year, in the group buying industry ushered in "Thousand Regiment War", the entire industry in a frenzy of agitation, the United States to pursue the steadfast steady, let it also become a rare calm. In fact, relying on this Wang defined as "reliable" development, the United States Mission Network March 2010 on the line so far, sales have maintained a steady growth rate of 20% per month; In the rapid expansion, excessive burning of money to become a trend, the United States network strictly control costs, the rhythm of the completion of the 100 urban layout, book Capital reserves of more than 400 million yuan　　As the only do not do offline advertising site group, the United States Group Network day visits more than 3 million, the flow of stable group buying industry first. In Wang's view, the core and essence of this business model is to create value for businesses and consumers, "compared to businesses, consumers are the final bill of the People, in the group purchase industry chain to pay the first cost, the greatest risk, but also the most vulnerable, therefore, consumer satisfaction also appears to be more important,　　Whether your service level makes them satisfied determines if you will be eliminated. Therefore, with other group buying site crazy occupy the city, do scale, Chong sales practices different, the United States Group Network has always been around the "let consumer satisfaction" this survival of this, adhere to practice good corporate skills. Wang that the internal strength of the group purchase site in two aspects: "On the one hand is the technology, on the one hand is the service, in the final analysis is to use technology to do services." "In addition to practice good internal strength, Wang think, want to buy this thing well, also need to the external environment changes orderly response, do a good job." Although already held 400 million yuan of cash, but Wang revealed that the United States network is in the C round of financing. "We still need to raise our reserves, although we have not moved a dime before the two rounds of financing." The winter of capital is coming, we must stocks winter.　　"And in the use of financing, the United States and the network did not follow the other group buying website burning money to hit advertising, rapid expansion, but strictly control the cost, the money used in improving service quality and internal fine operation, strict control cost input. Xie, a well-known Internet critic, said that the strategy of the enterprise is bound to brew bitter fruit, "in order to expand the listing as soon as possible, many group buying enterprises in the opening six months to increase the size of one thousand or two thousand people, but the management ability in the background can not keep up with the expansion of the enterprise." After putting the cart before the horse, they cannot avoid the pain of growth. Wang finally talked about the long term, not for short-term interests, enough patience to do the right thing at the right time.