Wang Xiaoquan: Three misunderstandings and essence of hardware undertaking

Source: Internet
Author: User

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Three formalized traps

  

Three formalized pitfalls in the area of hardware entrepreneurship

In the field of the Internet, we usually think of the book-like Spirit, in the area of hardware entrepreneurship constitutes three of the formalization of the trap.

First, free and low price is the biggest misunderstanding of hardware startup. The business model of the hardware and software itself is different. When the internet company makes software, when your users grow exponentially, the cost is basically unchanged, hardware inventory pressure, cost, does not meet this condition. At the same time, low price is more dangerous than free, hardware low price directly connected with the charging service. The Kindle reader has boosted Amazon's sales by 20%. For Amazon, low prices are a marketing strategy, not a new business model.

A few days ago I talked to an investor who sold a team, and I said you're hurting your investment team now because he's advocating that his team drop prices down to 200 bucks, and their team says no problem, even down to 200, and margins are over 1/3. This is dangerous, because we sell scales, not to mention the traditional hardware tools, but in the back to provide the corresponding value-added services, can sell expensive, in my understanding, it is a core competitiveness, rather than to impress users with cheap. The core of our advocacy is the competitiveness of its functions and services, rather than the free logic of the traditional software Internet. To make a prediction, if two products of the same function, then we should go to higher prices, rather than to go low.

Second, fast iterations are a big risk. Software update fast cost low. But the hardware is looking for more iterative releases, which are far from the quality that is needed. Hardware is high on the process, even Apple, its software updates quickly, but the hardware will be sent one to two a year.

Third, it is premature to enter into community socializing. Even the intelligent hand ring, its understanding of the core function is to truly meet the needs of users. Most of today's hand rings, due to their lack of core competencies, fall into the logic of the Internet and get into social and community life prematurely.

It's not that you have to avoid free and fast iterations, but there's a lot of risk and it doesn't make up the core competitiveness of hardware start-ups.

Troubleshoot connection issues

  

Once the Internet, the hardware is back to the essence of the Internet, not free, not iterative, but to solve the problem of asymmetric information

What is the nature of hardware? Once the Internet, the hardware is back to the essence of the Internet, not free, not iterative, but to solve the problem of asymmetric information.

There are six ways to resolve asymmetric information. PC era is to solve the connection between people and people, connect people and transactions, connect people and information, Tencent, Ali, Baidu are the three ways to connect the representatives. 2010 Mobile Phone became the fourth connection way, taxi, public comments and other catering areas are the continuation of this way of connection. The fifth kind is connects the human body, the Google Glass, the intelligent hand ring is so. The sixth type is the connection object.

Beyond this connection, after 2015-16, the Internet will have an innovative place, that is the brain's wisdom. First, resolve the connection. Second, smarter connections. Wisdom has a simple definition that helps users make choices and make judgments.

Now the hardware connection is still in the tool stage, the hardware itself does not have the ability to process and judge the information, this is the traditional hardware. Smart, you need its hardware IQ is greater than 0, now hardware intelligence is usually less than users, such as the intelligent refrigerator temperature to how much, or smart microwave, intelligent rice cooker. This kind of intelligence is to use chip to do processing. Today, a lot of hardware is still in the smart position. Intelligence can often help users get lazy, but it does not have revolutionary disruptive capabilities.

To make a prediction, the IQ of the hardware begins to be greater than or equal to the user in a local service. How does the machine do it? Based on two points: first, through the network after the data centralized processing, more behind the use of large data analysis capabilities; The second is that this wisdom comes not from the judgment of the engineer or Product manager, but from our collection of more user behavior connected to the hardware, creating a way to help each other. For example, what kind of service can be smarter today than the user? You ask your friend to ask the service, such software or hardware itself provides the ability to choose and judge more than you ask others. Like Google. Why is Google so smart? Not its engineers and its product manager brought, but it through the Web page analysis, behind the user or editor, unconsciously to the world's understanding of the text or hyperlinks to put up, such data processing to Google's services are more intelligent. In 2015-2020 years, such data processing capabilities will be integrated with the hardware, the hardware networking has the opportunity to do back data processing and data sharing.

The context of the Internet with three words: measurement, connection and wisdom

  

The context of the Internet with three words: measurement, connection and wisdom

Three properties of hardware, first, it needs to get through the sensor to the real data. Second, the ability to connect such data to the Internet through connectivity. Third, the data can not only be connected, but also through the Internet centralized analysis and processing capabilities to be processed, and finally make the data back to the hardware of the user to help users to make selection judgments. These three key words represent the perfect combination of the spirit of interconnection and the hardware. This is my vision of the future of the spirit of the Internet in the context of the development of the hardware.

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