Wang Xiaoyi This to me describes Yiya capsules Diary of this phone application

Carved time coffee next to the new Krypton office in 36, Yiva capsules Diary of two founders Wang Xiaoyi this to me to describe Yiya capsule diary This cell phone application, "Imagine, your family girl all the way from Beijing to Chengdu, in every corner of the road for you to bury a paragraph of text or a picture, And each of these words and each photo, you can only three years later to drive the car to her "buried" time capsule place, with Yiva time diary to open, this is what we want to do. "In fact I don't have a girlfriend, I can't drive, but I'm still moved by the feelings of these two middle-aged uncles," he said.

Simply put, Yiva capsules Diary is a can be based on the geographical location of the diary and Time capsule application, and with a certain degree of augmented reality function. Specifically, Yiva's journaling allows users to write diaries within 300 words, with pictures, videos, and so on, and then fly the diary in the form of "balloons". This "balloon" will be suspended in the form of augmented reality where you put the balloon. From a distance to this position, you will see the balloon from the big to small, to a certain distance from the side can open the balloon, see the inside of the log. Of course, you can set up only a designated group to see this log.

Time Capsule is the function mentioned at the beginning, can let the "capsule" that contains the information such as photograph, video, text etc. only after certain time can be opened by a certain person. Like the balloon log, this time capsule will stay where you "bury" it, the image of a "bottle" suspended in the air, only at a certain time (such as a year later), the person you designate can open it, see the year "buried" time capsule of the person left you information.

I think the interesting thing about Yiva capsule Diary is that it is a "counter convenient" application. Because one of the biggest features of the internet is that people around the world don't have to go to a particular location (like a library) to get the information they need there. The characteristic of Yiya is that it is necessary to go to a specific place at a specific time to get specific information. But there are two advantages to doing this: first, the segmentation of the scene. For example, in the university, the user around the balloon log may be from the school students, content is related to the university, can be based on the geographical subdivision of the population. Second, the information is rich. or a university example. In the school BBS said, "Alas, today is my last day to teach class" and in the classroom to send a balloon log, only when students enter this classroom can see "Today is my last lesson in this classroom." "and attached to the first time in this classroom photos, the effect is completely different." The definition of realistic scene is equivalent to providing a great amount of background information to lbs log, including time, light and shade, smell, crowd and so on.

The two founders of the Yiva time Diary came from the management of a stock-restructuring enterprise expected to be listed in the second half of this year, with no Internet experience at all. Co-founder Dujimin said, "When we first entered the company, we used to drive all over the country, averaging 5000 kilometers a month." You know that the midnight oil is very lonely, and we felt something inside wanted to express it. Now the company to go public, the heart want to express those things instead of find, people particularly regret and pity. We do Yiva time Diary is to help others make up this regret, others do not say, we have to do at least one can move their own application. ”

Frankly speaking, I appreciate the idea of Yiva time diary, it broke through some of the traditional thinking of the Internet, but this application also encountered many domestic cross-border entrepreneurs commonly encountered two problems: on the one hand, technology and art is not keeping up, on the other hand, the product positioning is not clear.

First of all, Yiva is based on the location of augmented reality, then you will encounter positioning problems, how to use the mobile phone's GPS module, triaxial gyroscope and gravity sensor to the balloon or capsule accurately fixed in the position it should appear, which in itself is a relatively difficult technical problems. Although Yiva has made a lot of efforts in this area, the current position is still not very satisfactory. At the same time, in the art of Yiva also appear some deficiencies, UI interface and interactive design is more beautiful, but the balloon design will appear simple and clumsy, which obviously stems from the artist's lack of staff.

In the product positioning, Yiva also encountered some difficulties. Yiva's intention is to enhance the reality of the LBS log application, but the log and capsules must be viewed through the application of Yiva, the lack of early users will inevitably affect the user stickiness, over time, no user-based private social interaction will be like the grass generally cannot develop. As a result, Yiva has added some of the social properties of strangers, allowing users to send a pure public balloon log that everyone can see. But this is also the LBS augmented reality of the stranger social play, compared to "here", however, Yiva has not set the function and attributes to facilitate the social interaction of strangers, if pure strangers social, and contrary to the original intention, tangled. Therefore, Yiva in the product positioning needs to be polished.

The two founders said the future Yiva time diary was ready to do more research on augmented reality, such as using recognition techniques to leave AR information on any plane for private social networking. And Yiva is also ready to use WiFi positioning to improve positioning accuracy to further improve the product. Currently Yiva's team is recruiting UI designers, and interested students can put their CV into zhaopin@cpemm.com.