Wang Xinchao: Third-party payment with product and service innovation to avoid homogenization

China's third party http://www.aliyun.com/zixun/aggregation/13318.html "> Payment industry has developed rapidly, so far, the central bank has issued 223" payment business license for Non-financial institutions. However, in order to have a long-term foothold in the third party payment industry, enterprises must explore new business models in a more subdivided market.

Recently, the central bank issued the sixth batch of non-financial institutions, "payment business license" 26, so far has issued 223 payment agency licences. This shows that the third party payment industry in China's rapid development, competition is increasingly fierce. As a financial settlement platform provided by Non-bank organizations, third party payment greatly improves the efficiency of capital circulation and makes people enjoy more convenient payment service. At the same time, third party payments across the financial, Internet, telecommunications and other industries, different industry background enterprises have different advantages, but also make the third party payment market presents a multifaceted situation.

The issuance of payment licences has increased the differentiation of the third party payment industry to some extent. Licensed enterprises have a higher degree of market recognition, enhance the development of confidence, have increased professional talent reserves, research and development and platform construction, such as investment, rapid increase in market share. Failing to obtain a licence to pay the enterprise, either seek a strong partner, or increase market expansion efforts, otherwise there will be "left behind" risk.

In the author's opinion, if we want to have a long-term foothold in the third party payment industry, the related enterprises must avoid homogenization by innovating products and services, and explore new business models in the more subdivided market. At present, can be mainly from three aspects of exerting force: first, penetrate to the traditional industrial chain up and down the tour, transformation for the enterprise to provide payment services, into the supply chain finance, to provide credit guarantee, the second is to the offline POS machine, such as credit card payment extension, shorten the enterprise capital withdrawal time; The third is to the aviation, logistics, foreign trade and other large areas of business, to provide rapid , convenient settlement services.

From the perspective of the business development of several representative enterprises, the third party payment industry has embodied the characteristics of the characteristics and differentiation. In the Internet payment, Alipay launched the "third party secured transaction model", the rapid development of bar code and two-dimensional code payment, and recently launched a new "Cabao", large-scale access to the online payment business. As a representative of the service providers under the line, Lakara to further improve the public payment and repayment services, but also vigorously enter the mobile payment business.

There have been several cases of mergers and acquisitions in the third party since last year, but the real "shuffle" of the market has not yet begun. Only if the payment enterprises carry out the dislocation competition and deepen the market segmentation, can they get greater development space. (Wang Xinchao)