Wang Xing talk about entrepreneurship

School, rice or not, the United States Mission founder Wang Xing

On May 2, according to the related news, we can see that he was the disseminator of the advanced Internet culture in foreign countries. SNS, twitter, groupon and other modes were brought into China by him and caused rapid upsurge; he was rejected by the capital, but he owned A great number of followers of the imitators. When he was helpless, he also sold the company and was educated by the relevant departments. However, he has always insisted on his own heart and dared to try.

Who is he? In the past seven years, grassroots entrepreneurs in the cracks in the domestic portal can epicurean. Among these, "Wang Xing" is not just a name, but also a symbol. Under the notation, we can see the entrepreneurial attitude of Chinese Internet people.

Recently, Wang Xing went into Tencent microblogging "micro-interviews" and talked with netizens from a lot of friends, school, lunch, sea, and the mission of the United States.

Wang Xing seven years

In the winter of 2003, Wang Xing lost a laptop in the library of the University of Delaware, and a few months later, at the same library, Wang Xing made a major decision to abandon her doctorate in the field of SNS Back home business. And this decision, before Facebook's birth.

The name of this project is "many friends." In addition to Wang Xing, joined the project there Wang Xing's "bunk" Wang Huiwen and high school classmate Lai Binqiang. Wang Xing said that in technology development, mainly by Wang Huiwen and Lai Bin-strong responsibility.

But many friends in the fall of 2004 off the assembly line, lasted less than a year, but 20,000 users. Afterwards, Wang Xing said in summing up his experience that many friends lack a clear user orientation, but in terms of promotion, it has created a mode of communication among students who pull students.

On February 4, 2004, Facebook was born at Harvard University in the United States. It initially locked the vertical alignment of the campus and made a big impact on Wang Xing: it is easier to promote and support interpersonal networks in intensive relationships in real life spread.

Meditations, Wang Xing in December 2005 launched the vertical community college students "school network." School network from the outset to occupy the Tsinghua University, Peking University and other domestic colleges and universities the best resources, such a circle in the top-down promotion strategy to attract other low-brand universities also have a good stimulus. Less than a year on the line, the campus network will have 600,000 registered users, accounting for 3% of the total number of college students.

In 2006, the rise of domestic SNS, 51.com, 5q, seat and other sites also each occupy the hills. In a fierce competitive environment and its own site users surge in the case, the school network in urgent need of a new capital.

On the campus financing, the legendary version is this: In May 2006, Wang Xing to San Francisco to find the main investment in social networking site venture capital firm BV Capital (BV Capital in 2005 after investing in social bookmarking service Del.icio.us reputation ), And has signed a framework agreement, but when BV Capital further examines the coincidence of summer vacation, intranet user data fell, BV Capital stopped investing.

The next few months, Wang Xing can only find a new VC around, including the current US group network investment Sequoia Capital. But at that time, Sequoia Capital did not give money to Wang Xing, but gave Zhang Fan, the founder of the network with the background of Harvard and Yale, and Zhang Fan, the partner of Sequoia Capital who contacted to discuss at the time. Later, account holder Zhang Fan lost in the bet, lost some equity. According to legend, Sequoia Capital, the money was given to the school conditions, by the CEO (microblogging) to do, and Xie was already ready to go to Yahoo China.

In September 2006, Thousand Oaks acquired the intranet, the same year Thousand Oaks will merge with the school 5q. When the school network consultant Xie Wen in the school network sold thousands of rubber transactions, also provided some views about the trend, when Wang Xing is really no money.

From a large number of friends to the school, Wang Xing was regarded as the most precious part of his career, Wang Xing realized that the importance of controlling capital, you can not do without it, not seeking it. In addition, Wang Xing realized what is "a matter of course", doing too early will become a martyrs, what time to produce what kind of product, the domestic SNS in 03,04 began to do a number of dead, and the market in 2005 just Heat up.

In 2007 to do the mainland, Wang Xing wants to white-collar real-name community as a starting point, a greater degree of open API; and in cooking with Murong Jun or not that experience, Wang Xing understand that in order to more ambitious development, You can change yourself appropriately.

March 4, 2010, modeled on Groupon model of the US group online. This is Wang Xing as a new great revolution.

Wang Xing talked about the famous pyramid theory: In 2000, the largest enterprises in the spire, they play banner ads on the portal, according to the show pay; 05, the scale is small, but a huge number of small and medium enterprises began to search investment Advertising, pay-per-click; in 2010, more local businesses with a radius of 5km advertise in groups, paying by volume, and such businesses are in Taki.

How many transactions can be gained by local businesses in Taki? Wang Xing gives such a set of formulas. Taking the U.S. delegation as an example, each user consumes an average of 50 yuan per user on an average of 6 times a year, and has an online payment capability 300 million people, so calculated 50 * 6 * 3 = 90 billion yuan / year.

In 2010, the United States Mission Network sales of 230 million yuan; 2011, the US Mission net annual sales target is 1.6 billion.

The creation of a beautiful group is not the result of Wang Xing's filming. Guo Xinghuai lover Wang Xing said that in December 2009, the team had also been doing Foursquare or Groupon mode pondering for a long time, and finally made a difficult decision: Groupon more fun and closer to the cash flow into China.

Can we see that Wang Xing's understanding of entrepreneurship changes? After the creation of the United States Mission, Wang Xing has a new interpretation of entrepreneurship: useful, interesting and beneficial. Useful, refers to the user to the community valuable; interesting, is in the business process to be fun, interesting; beneficial, can make money. And in his previous venture, we found it hard to find "good" tracks.

In the mid-autumn of 1997, Wang Xing, a freshman at Tsinghua University, asked the students about such a question at the event: "What do you think the meaning of life is?" This stunned students present. At the annual meeting this year, Wang Xing told all his colleagues: Looking back on the past few years, what I am most concerned about now is not what we can do to change the world but not enough to affect China. Instead, we must make sure that our efforts can be changed at least All of us live, I think I have a responsibility to everyone, and this is one of my own requirements.

Tracing Wang Xing's entrepreneurial history over the past seven years, perhaps, we can speculate that Wang Xing's pursuit of life lies in this: Through entrepreneurship, technology is used to change more people's lives, namely, "What have I changed?"; Courage to challenge entrepreneurship In the various difficulties encountered, rather than to avoid or skip the past, that is, "I overcome what."

In several undertakings, Wang Xing also summed up the "four vertical and three horizontal theory", "Life Daguai upgrade theory", "market + technology to change the theory of life", "opportunities exist forever," "cherish life, indulgence Before "and so on.

For the "four vertical and three horizontal" theory, "four vertical" refers to the development direction of Internet users' needs, access to information, communication and interaction, entertainment and commerce; "three horizontal" refers to the search, social networking, mobile Internet Such as the direction of Internet technology change. And they are intertwined, then constitute the blueprint for the future development of the Internet, according to the picture, can detect the next direction of Wang Xing entrepreneurship?

For example, in 2005, Robin Li combined search and entertainment with the launch of the MP3 search of revolutionary products for Baidu. In 2008, Cheng Binghao combined the social network with entertainment to create a happy website with "happy farm". In 2010, , The outbreak of domestic buy site shows the influence of social network and business combination. According to "four vertical and three horizontal" projections, the future entrepreneurial opportunities must be in the mobile Internet and business intertwined point.

Entrepreneurship is inseparable from the environment, while the industry generally believe that the domestic Internet business will encounter three mountains, especially in relation to the relationship between Internet users, in addition to funding, policies, can not escape is Tencent.

In March this year, a reporter had been in the face of Wang Xing asked Wang Xing, if you do this thing if Tencent also seriously how to do? Wang Xing eyebrows Yang, "This issue a few years ago VC did not ask, How you now ask? "The implication is that the social network, the field of mobile Internet market is large, as pushed before, only buy one year, there are 90 billion in output value, for entrepreneurs," the opportunity to exist forever "To make products and services is the most dry thing.

Wang Xing the other side

Wang Xing said he was a high school, college dancers, but most of the people who dealt with him, can only accept "Wang Xing is the thinking of the dancers."

A press conference, a reporter asked Wang Xing buy or sales or marketing? Wang Xing immediately responded, "When others asked me how to treat a controversy, I usually like to answer another question in physics, there was a classic The controversy is 'what is it?' A Niubi physicist said that particles are the only particles, and the Niubi physicist is Newton. Ten years later, another Niubi physicist said that the light was volatile. Hundreds of years later, Einstein said that you are all fiercely contending, that light is both a wave and a particle, and that you are going to come up with a theory of 'duality of waves and waves'.

Wang Xing Shan use this kind of analogy answer. This ability to manipulate thinking tests the independent thinking of respondents during weekdays and the chain of knowledge contained in their minds.

Know almost friends Lawrence Li talked about such a thing: "Once a group of people to eat, talk to Deleuze" a plateau ", Wang Xing did not know what it is (this is normal, just as Ph.D. not necessarily I read The Myth of the Moon, but he listened very patiently and with great interest, and later wrote an e-mail after returning home.

There is, APP STORE where the standard $ 0.99 application, Wang Xing will not buy. The reason is that he thinks that these applications play on the rejection, little value. What would buy it? Kindle on the book, as long as Wang Xing content, more expensive to buy.

Wang often carried in the three major hardware HTC, iPad, Kindle, the game application is very small.

Wang Xing is such a persistent pursuit of information value. I once asked Wang Xing, after I did not take care of the intranet, I suddenly saw the happy net up, and my heart felt. Wang Xing said he had rarely been on the SNS, and he had not been to the happy net several times because he was not App users, the interest in entertainment applications is not interested in the main concern is the information and related information shared by friends, so in comparison, he fell in love with Weibo.

Wang Xing has faith in his products. In front of the media, Wang Xingjian said the rice is not a microblogging. Wang Xing believes that microblogging is Sina to transform a product of twitter, and rice is another type of twitter products.

On the countertop, Wang Xing did not want to answer those hypothetical questions about whether or not to eat rice. "Only journalists always love to ask me, and I love to ask users more." In private, the political philosophy of the departments concerned and the Internet revolution, Wang Xing can spit out a jar of junk Comes, "The party also has institutions, but also speaks of the profit-making model. But is the internet really influential to the Egyptian revolution?"

For food or not, Wang Xing is sentimental; while for the United States regiment, Wang Xing places more hope in rationality.

Wang Xing said he had seen twice the total sweep of the street, the most impressive of which was the second single after the United States Mission went online, in the Jianguomen Qiao Yi Lu Thai Restaurant. "Because the food is really good, I decided to move it to the United States after eating, and the negotiation process was easy." The media person Cheng Ling-feng is also the witness of the sweep of the street.

Asked Wang Xing himself how to move businesses? Wang Xing said the advantages of the US mission is user data. Wang Xing, businesses can understand it? Wang Xing said, can understand. Asked Wang Xing, lbs + yelp + buy mode, is not it better to leveraging business, to master the bargaining? Wang Xing said, and improve the efficiency of the team compared to the impact of this model bundled small.

In less than 365 days on the line (March 4, 2010 -4 March 2011), the United States delegation changed a total of three office buildings. The first one in Wudaokou, a dozen employees, serving a city. Zhichun Road, the United States Mission second office, dozens of employees, serving more than a dozen cities. Zhongguancun, it is the third.

Now, the United States Mission moved to Beichen Taiyue, Bei Yuan North Station on Line 5, with nearly 10,000 square meters of office space. Guo Wanghuai said the United States Mission is sky blue, and it will be very beautiful, very broad and very lofty.

Also recently, Wang added two new pieces of equipment: a pair of Nikon-produced color-changing glasses and the Kindle 3 on the other side of the lens.

Part of "micro interviews" Content:

Jun Fei: Wang is always the first person in the domestic SNS, how to treat Internet marketing, especially microblogging marketing, is optimistic about the trend of social marketing?

Wang Xing: I am personally optimistic about social marketing, Weibo is a gold mine, but we must have enough shovels to dig it out.

keso: Who is the problem to provide this shovel, microblogging operators? Third-party? Or marketing companies themselves?

Wang Xing: Operators to provide shovel handle, we do shovel head.

Zhouying Ying: I do not think the future of China's buy site will be like taobao, one in the absolute leading position, buy a strong regional, will be the same as department stores, regional sites will live well.

Wang Xing: a comprehensive service group buy site, up to five more this year, this market is the final 721 pattern.

Chen Ji: US Mission monthly revenue now is how much?

Wang Xing: nearly 1 million.

Fan Rong: buy network how to mask the consumer trap, to protect the interests of consumers? At present, many consumers have the feeling of being cheated when buying.

Wang Xing: We now have 8 audits on any single front line and try our best to screen out good enough services. In case of omission, we also have "consumer dissatisfaction, the US mission on the single" as a after-sale protection.

Zang Zhongtang: I do not know whether the following questions asked: the school is SNS, rice or not microblogging, the mainland is also a social networking site, these markets are very hot, now look back at the initial sale of the school if you regret? In addition, buy market Fierce competition, do you think the final number of win? In addition to investment in this market, the final fight what?

Wang Xing: indulge forward, always look back, easy to trip over.

Yu Yizuo: There is an idea to integrate "e-commerce" sellers and logistics into a "bank" form. Just buy the same money as money. How does Wang think?

Wang Xing: You should not ask me, ah, should ask the seller and logistics are willing to cooperate with you ah.

Nosongs: What is the value of the United States Mission? Slogan? US Mission and other buy site What is the difference?

Wang Xing: Consumers first, second business, the United States Mission third (according to Wang Huiwen said) Wang Xing finally.