Wang Yang: Classification information of hospital promotion skills

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The medical profession believes everybody knows that the competition is very encouraging, plus this year country to the private hospital media advertisement reorganizes, in the past many propaganda ways have been hindered. Careful friends will notice that a lot of medical communication groups inside the recruitment information is overwhelming, this is because most hospitals put money and manpower into the network department to increase network promotion efforts. This is to tell readers that the medical industry will pay more and more attention to network promotion, but also remind readers that we are about to face more incentive competition, so I am ready to write the "Hospital Promotion skills" series of articles to share with you, good next to the topic, today to share the classification of information promotion skills.

Classified information more and more get the love of Baidu believe this point we all feel, so it is also one of the main ways to promote the hospital. So how can you release the classified information to stand out until the good rankings? Quantity, quality or other factors? I think that the release of classified information, although very simple, but often need to pay attention to a lot of details, these details will determine your ranking in Baidu, the following Wang Yang according to their own promotional experience to the reader.

I. Website selection

Select some of the high weight of the Web site has been successful first step, where readers share their own collection of some classified information sites.

The author collects the classified information website

Second, registered account

Each classified information website registers at least 2 group accounts, each group 10, then uses the account number to publish the content alternately, this can largely avoid the website administrator to delete the post, thus enhances the success rate.

Iii. Urban Choice

According to Baidu collection habits, select some of the more popular cities, such as: Beijing, Shanghai, Guangzhou, Shenzhen and other cities, which will help shorten the time included.

Iv. Title Writing

According to the data analysis and the patient search behavior habit, beforehand needs to arrange the promotion correlation and has the certain search quantity the high conversion rate keyword, melts into the title The composition one sentence, takes the long tail Word as the main promotion object, the key words as far as possible before the examination. Keyword format: city name + keywords, such as: Beijing's best male hospital where?

V. Column Selection

Need to choose the section related to the medical industry, there are two advantages, first, the content published to the relevant columns to avoid the administrator to delete posts. Second, the search engine is also more friendly.

Vi. Information Content

To select the content of relevance to the title, preferably original, at least for the original, the content of the head to repeat the title increase the keyword density, the contents of the tail left hospital information.

VII. Data analysis

This is very important some friends think that as long as the information released on request can be regulated, so think wrong why say so? You think how to improve our information rankings, I think the most important point is to see what you go to the site to publish, we can through long-term data records and then analyze which sites included fast, Ranked well, can be very intuitive through the data analysis table reflected.

Tip: I suggest that each operation of the computer is best to independently dial, this can greatly improve the success rate of information release.

Hospital promotion skills of the classification of information to share here, later the author will launch the "Hospital Promotion skills" series of articles, please pay attention to my blog, hospital Network marketing QQ Group 146103152, focus on hospital network marketing, welcomed the medical industry friends to join the exchange of learning.

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