Wang Yang: The content page of hospital website optimization

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Hospital website optimization has been a topic of concern to many friends, in particular, the site content page, because most of the long tail keywords are by content page to rank, I believe we all know the benefits of long tail keyword, then how to make long tail keyword can get a good ranking, in addition to the weight of the site itself, content page optimization is also very important , some friends will ask, the content page in the end how to optimize, what skills? This is the focus of this article, the following author will be based on several aspects to elaborate.

Article title

The title is very important, especially for Baidu can not get good rankings title accounted for a lot of factors, in writing the title should pay attention to the following points:

1, the title Word

We must understand in the search results list page title is a word limit, Baidu display up to 30 Chinese characters, Google may display 32 Chinese characters, more than part of the said can not be displayed, will be replaced with ellipsis. So since the title can not be more friendly to the patient, just imagine, the title can not show the integrity of how to attract patients to click? So write the title must be streamlined, not more than 30 words.

2, key words on the front

According to the author's previous experience, keywords in the title appears in the position of the ranking has a relatively large impact, the position is higher, the ranking is usually better, because this and search engine spider's crawling habits have a great relationship, spiders crawling habits from left to right, from top to bottom. The author suggests that if possible, the key words as far as possible before.

3. Attract click

How to improve the flow of keywords, most friends will say to improve the ranking of keywords. Yes, this is a good method, but this method is relatively time-consuming, the author here to share a small skill, not so time-consuming can improve traffic. We stand in the patient's perspective to analyze, for example, the patient search, "treatment of Prostatitis method" returned results are on the treatment of the method, that how to attract the eyes of patients this is the focus, if the title written "Treatment of prostatitis, no surgery, 7 days to heal, forever farewell to Pain", This will allow patients to click on the end of the point, our goal is achieved.

Second, the content of the article

1, keyword density

Density is the number of keywords appear divided by the number of words on the page, the original search engine is ranked by the density of keywords, many SEO use this method of cheating, not long after the search engine quickly changed the algorithm, now the algorithm is more responsible than the keyword density, Therefore, when writing articles, do not deliberately to improve the density of keywords, we must pay attention to the user experience, as long as natural writing is to do the optimization.

2, keyword synonyms

We write the content of the time does not necessarily write the target keyword, you can properly write some of the key words or synonyms. For example, epilepsy and sheep epilepsy is synonymous, can be in the content of the intersection, the advantage is to make the search engine easier to understand the theme of the article, so that a good ranking.

3. Complete keywords

The text must pay attention to the integrity of the key words, we all know the keyword will be search engine participle, so write the target keyword to the full appearance. such as the key word "Cervical erosion treatment Method", will be divided into "cervical erosion" and "treatment Method", which is not conducive to our ranking, here to share a small tip, if you want to tell the search engine "cervical erosion treatment" is a key word then we can be bold to the keyword, So the search engine generally will not be split.

4. The first paragraph of the article

In front of the body of the 50-100 words in the keyword weight in the entire article weight is the highest, can be in the first paragraph of the first sentence in a reasonable keyword, and then bold, and then in the article in several key words, the end of the time again appeared two keywords, so the whole article on the basic optimization site.

Today to share the "Hospital site Optimization content page" is here, if a friend want to know the hospital to promote skills can see the author before writing a "hospital promotion skills classified information", the author built a hospital network marketing QQ Group 146103152, focus on hospital network marketing, The existing friends of major medical groups have joined, and welcome more friends from the medical profession to learn from each other.

This is the first address Wang Yang Sem blog: http://www.wysem.com reprint please keep the link