Wang Yihui: How to optimize the website operation and how to do it (i.)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Primary responsibility for operational optimization

Website Operation optimization (WOO) main responsibilities: to the continuous optimization of the website operation condition, the continuous enhancement of the core competitiveness of the website, the continuous consolidation of the website brand, and the continuous promotion of the website profit as the goal, according to the market, the user and the website actual situation carries on the research, the analysis and the stage, the step-by-step, the Including the site strategic positioning and consolidation, expansion strategy, website style, image, usability design standardized standard formulation and optimization, Web site operation process standardization standard formulation and optimization, website development strategy formulation and optimization, website marketing promotion strategy formulation and optimization, Website Operation data analysis and website operation key work planning and optimization, site user experience monitoring and optimization, website public image monitoring and optimization and Word-of-mouth marketing strategy formulation and optimization.

Website Operations Optimization Department (center) on the site is the overall operation optimization of the staff organization, for the highest level of the company to provide decision-making reference, the next is the site Operation optimization Hub, supervision and guidance, overall management to ensure that the entire site operation optimization system of good operation.

Two operation optimization specific work

1, investigate and understand the current operation of the website, analyze and summarize the problems in operation.

2, for the problem of the market and users to carry out comprehensive research.

3, personal and team brainstorming, put forward to solve the problem of creative ideas.

4, to optimize the goal, combined with the site's current internal and external environment, resources to formulate plans and to demonstrate the effectiveness.

5, Report direct leadership review and make further optimization according to the leadership opinion.

6, with the design, development team docking, for the design, development to provide relevant documentation, and pay attention to and supervise the development progress.

7, after the on-line collection of research data, the effectiveness of the evaluation and to make assessment reports or continue to optimize the program.

8, the establishment of a perfect website operation optimization system, through the mechanism to mobilize more internal and external forces into the operation of the Web site operation optimization System.

The objectives of the three operations optimization work

1, the smooth operation of the website and improve efficiency.

2, mode optimization, UI optimization, UE optimization brought about by user operation, psychological experience of the smooth and conversion rate of ascension.

3, the decline in the cost, customer dissatisfaction rate decline, the decline in the number of advisory complaints, brand promotion, word-of-mouth dissemination of the effect of promotion, the overall quality improvement, efficiency improvement, website profitability promotion.

4, the high quality talented person increases, the talented person loses the rate drops, the team cohesion, the execution ability promotion, the internal friction drops.

The above work in practice through continuous optimization of the formation of a website with its own characteristics of the standardization, standardization

Several directions to be grasped in four operation optimization

1, to motivate staff enthusiasm, inspire staff creativity, to create incentives for innovative atmosphere as the starting point, to mobilize all staff for operational optimization dedication and intelligence.

2, with the Department of Coordination, the formation of resultant force as the goal, the operation of optimization tasks into various departments as an important work and objectives

3, to solicit the views of users, care about the user experience, analysis of user behavior, to explore user needs as the starting point, so that the user's power to become the driving force of optimization of the Web site operations engine.

4, take the department performance appraisal, the talented person selection training, the team cooperation cooperation as the foothold, the formulation conforms to the reality, can create the remarkable benefit the optimization plan.

5, to assist the most senior decision-making and enhance the highest level of control of the entire Web site operations as the principle of the highest level of reaction to the real situation in operation.

Five Operations Optimization Department team management

1, talent demand, division of labor, and assessment

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To be Continued

Note: Ladder network (Tntbbs) is now renamed Le Business worry-free, Wang Yihui is currently the head of 5173.com operations Optimization Department

Author: Wang Yihui April 12, 2009 starting in 6351.com and sharing with friends

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