Wang Yihui: Internet users ' mental ladder and website brand competitiveness

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago in the ladder network written "to create a website brand planning first step," This article, Wang Yihui on the site brand building from the concept of transcendence, differentiated positioning, highlighting the characteristics of the site to discuss a number of views, today and you continue to explore the topic of website brand, today's theme is the Internet users mental ladder and the website brand competitiveness.

In the fierce competition in the internet in the future, thousands of people on the site is difficult to break the siege, it is easy to be lost in the vast net of the sea, in the past Wang Yihui also mentioned, looking for a market blank to locate a site, easier to quickly establish a brand. The internet is developing at an alarming rate and the market is shrinking rapidly. Perhaps you now have a deep understanding, when you want to do a unique site, you will be surprised to find that there may have been a lot of people walking in front of you, in the future, a county portal may also have several in the fierce competition.

What about the new opportunities and the entry points?

There are endless opportunities for the internet, and miracles can happen at any time. If the market you choose is crowded with competitors, then, your site positioning of the focus, you can look for the market from the blank to choose the competitor's blanks or weak links, in the Ladder network published "Sun Tzu Art and website operations" series of articles, Wang Yihui has also elaborated this view, Khan ~, said so much, Have not said what is the mental ladder of netizens ...

The so-called Netizen's mental ladder, is the Netizen's mind to a certain kind of website's cognition and the sort, for instance the search material is, in most Netizen's mind ladder's first is the Baidu, second Google, although in different Netizen's mental ladder, these two search engine's sorts are different, But basically occupy the high level of the Internet users of the search engine also on these two, the other several search engines want to change the ranking of the mental ladder, it is difficult to imagine.

Everyone casually imagine any one of the site categories, there will be a sort of their own mental ladder, to help the primary Internet users set up the home page, preferred hao123, second 265 ... The understanding of the mental ladder can be understood as a "search engine ranking" in the minds of netizens.

Netizens use Internet search engine before, netizens still have to use a search engine first, this search engine in the Netizen's mind, in the instantaneous search mind content, when Netizen searches the Internet to find the need, he first searches is own mind, can in the mind searches in the first place the website, That is, in the Internet users of the mental ladder ranked first site, people's time is limited, energy is limited, occupy a high level of Internet users of the site, will crowd out the attention of other sites. Of course, netizens mind the search engine algorithm in constant change, the site in the change, the ranking of the Internet users ' mental ladder will be constantly updated and changed.

Mental ladder is a very complex psychological system, perhaps everyone has a unique ranking algorithm, we have to do is to analyze the common character and personality, to seize the high level of the Internet users mental ladder. There is not much time to do more in-depth analysis, in short, if a website brand occupies the target user's mental ladder high-end position, this website brand has the very strong brand competitiveness, in the target user's subconscious, this website is his priority choice.

To enter the mental ladder of the target user, and get a good ranking, more important than the search engine rankings, for grassroots entrepreneurs, if you are fortunate to find a no competitor of the high level of the mind, then quickly ready to seize the commanding heights bar ...

The author of this article: Wang Yihui May 16, 2007 starting in 6351.com and sharing with friends, copyright. Reprint, please be sure to link the form of the author, the original source and this statement.