Wang Yingying: Talking about the advertisement of medical station outside

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do the hospital network marketing friends know, if the emphasis on SEO, there will be bottlenecks, can not continue to open up the market. So how do we go further?

I. PPC

That is, paid ads, Baidu bidding, Google AdWords, no matter how you optimize the way to do, PPC is indispensable. PPC A lot of things, if no experience, will be very burning money, the effect is not good. For example: your inner

Is the union closed? Have consulted patients followed?

II. cooperation outside the station

Outside the station cooperation mainly has the special topic cooperation and the advertisement launch.

Here is the main advertising, advertising can be divided into: 1, web Advertising (gif,flash,jsp), 2, text ads, 3, Customer service window. Of course, there are rich media ads, window ads and so on.

1, this is not recommended to do floating ads, floating ads easy to be filtered, can not hit the play, and the flash format floating may appear some plug-ins incompatible.

2, the recommendation of Customer Service window, picture ads Interactive no customer service window, if you want to picture ads, the best dynamic banner gif, eye-catching and click. Achieve the effect of brand promotion.

3, text advertising is not recommended, if you want to do the best to buy content ads. Many hospitals outside the station to promote the choice of large flow of the home page or channel pages, traffic is there, but the effective customer is very low, the loss, detailed content page, traffic is relatively small, but the user accurate.

Third, outside the station cooperation object

Select the best choice of advertising station outside the high weight of the portal, preferably the details of the page, the promotion of the conversion rate from high to low in turn is the Content page > Channel page > Homepage.

If the room JS code, no doubt we'd better choose to put the Customer service window code

Reminder: For a general hospital, the most important thing is the hospital brand influence. humanized Medical Service is the core competitiveness of private medical care, can do a good job of the senior medical services estimated few, most of them are one-time, this is all private hospitals exposed fatal shortcomings, resulting in nominal damage, finally closed.

Article Source: Wang Yingying Medical Marketing Blog: http://www.ying1988.com/post/20.html