Wang Yong said: "The mobile social gaming platform Mobage Dream Treasure Valley in two quarters achieved 600% growth, has accumulated 5 million high-quality users

Dena is a Japanese network services company focused on social gaming, E-commerce and other Web services for mobile devices such as mobile phones and PCs . In the fiscal year ending March 2012, the company's annual sales were over 1.8 billion dollars. currently , Dena is mainly engaged in the mobile social gaming platform Mobage Dream Treasure Valley, which currently provides first, second, third party games for local players in Japan as well as for players in China, Korea and other countries. According to data, the Mobage Valley now has more than 40 million users in Japan and offers more than 2000 games on smartphones , feature phones and PC platforms.

Last July, Dena China launched the Android version of the Chinese version of the Dream Treasure Valley and released the iOS version in November. Wang Yong revealed that up to the current two-quarter time, the Dream Treasure Valley achieved 600% growth, registered users up to 5 million. "Although these 5 million users are not in line with the Chinese platform queue, I can say that the Dream Treasure Valley game and the quality of the users is the most outstanding." Wang Yong said.

According to Wang Yong, Dream Treasure Valley game platform on the content of the rich multi-yuan, both Dena Japan and Dena China Research and development of the game, but also includes a large number of developers to submit works, game themes are also maintained diverse, "The game today to show as an example, covering the Three Kingdoms of the Dena and gigabyte cooperation theme game" Three Kingdoms Journey ", 3D Large-scale online games "ninja World", Strategy card Game "war fantasy", European and American fantasy style game "Sword of Turandot", and a Greek and Japanese European and American myth theme game "The Badge of God". We are more diverse than any other platform in China. ”

According to its introduction, the Dream Treasure Valley is not a fully open platform for developers and game products are strict screening mechanism, in order to maintain the game and the high quality of users. Wang Yong revealed that at the moment there are some Internet portal platform to give up the choice and dream Treasure Valley cooperation, the purpose is to rely on the latter to attract better game content.

However, in China's hand tour market, excessive demand for products will limit the growth of the platform? But Wang Yong believes that the quality of the game is the platform to build the brand and value of the foundation, on this basis, the quality of users and developers to absorb will become more natural. And the high quality player traffic on the platform and the player behavior analysis and the accurate recommendation also become the core value of the Dream Treasure Valley to the developer. "Our goal is to provide developers with ARPU-maximizing platform operations." ”

In the channel promotion aspect, the Dream Treasure Valley also chooses with the large-scale Internet platform, the handset manufacturer, the mobile portal platform cooperation. Wang Yong said that the dream Treasure Valley does not exclude such a large platform and the model of cooperation, "the relationship between us is actually like" Wal-Mart "and the" special store ", we need a large platform of passenger traffic, large platform needs our high-quality goods. ”