Wang Yu Sohu Network game new plan

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October 30, Sohu Wang Yu in an interview with Donews said, Tianlong eight growth has slowed, but income growth is still very fast. At present, he led the Sohu game is transforming into 1 years to launch more products platform, so Sohu is seeking to develop and agent more products.

Q: What is the increase in the number of Tianlong eight this quarter? Feel some growth weakness, which is why?

Wang Yu: The specific number will be announced in Q4, but it is inconvenient to disclose that this quarter "Tianlong eight" number actually still has a certain growth.

Any game in the fast development phase (after 3-5 months), there will be a sluggish growth phenomenon. "Tianlong Eight" has gone through 6 months of rapid development, has entered a relatively stable stage.

Sohu in the past, the number of growth depends mainly on research and development, the strength of the weak promotion. For example, a company's push number of more than 2000 people, promotion costs reached more than 10 million. Sohu has not previously had such strength, is currently set up to push the team, the next 3-6 months will be the formation of the ground promotion team, the promotion of "Tianlong eight" and other products.

Q: The ARPU value of Tianlong Eight, what is the profit margin?

Alex (Sohu Financial Controller): 2007 Q3 Sohu Online ARPU value of 118 yuan, online gaming business profit margin of 84%. You see our earnings from the game revenue is actually deducted from the channel fees and the net income of the business tax.

Q: Will you consider acting as a new product?

Wang Yu: "Tianlong Eight" after the success of Sohu's game department is undergoing transformation. From 2 years to do 1 products, to 1 years to do a number of product transformation. We will be in the 08 in the domestic excellent online game.

Q: What about autonomous development?

Wang Yu: May 06, "Deer Ding kee" has been set up, this will be a use of Tianlong eight engine Q version of the game, the end of 08 listing. In addition, Sohu has won the "sword" rights, Sohu has been stationed more than 10 developers, with the pixel for the "sword" of the subsequent version of the development.

Sohu is currently developing a similar "World of Warcraft" 3D engine, is likely to project.