Wang Yu turnover: The broken dream of Sohu swimming platform

Just ushered in a new year, first of all, 17173 was sold, and then the tour of the company's wholly-owned subsidiary Seventh Avenue is about to be sold, a time of the news of the tour companies to become not poor, this all let the author Lenovo Dance.

A recent source said the tour could sell its subsidiary Seventh Avenue to a Singapore company. 4 years ago, a cruise to 68.26 million dollars in fixed cash and a maximum of 32.76 million U.S. dollars floating extra cash to buy Seventh Avenue 68.258% shares. May 2014, another 78 million U.S. dollars to acquire 28.074% shares, the Seventh Avenue is a wholly owned subsidiary. So far, the content of the sale has not yet flowed out, but it is certain that during the strategic transition, Seventh Avenue is not the first to sell the business, nor is it the last one to be sold.

Wang Yu turnover: The broken dream of Sohu swimming platform

It is understood that Sohu tour in November 2014 issued a notice, Wang Yu for personal reasons to resign the tour CEO position, the board appointed Sohu President Yuchuyan and tour President Chen Deven for the tour company's joint CEO. After Wang Yu resigned as CEO, he will continue to serve as director and Chief product officer of the tour company.

Looking back on the past 2014, during the Wang Yu incumbency, in May, an internal letter entitled "A letter to all of Us" was released detailing the logic of the change in the mobile internet age, and the basic strategy for the next five years of "gaming for money raising platform, platform for channel push game".

Data from the first two quarters of last year's tour showed a 19.5 million-dollar loss in the initial quarter, while net profit fell 97% to 1.9 million in the second quarter. From this group data can be seen earlier Wang Yu respected strategy has not been successful, but also drag the parent company Sohu two-quarter performance. With the tour of the combat strategy of the gloomy scene, the performance of the tour has been slow to pick up, Wang Yu's next also means that the dream of swimming platform broken.

A new strategy for selling Seventh Avenue

Although Wang Yu quit is Sohu swim platform dream broken performance, but concrete to the executive layer. Or the trip out of the news to sell Seventh Avenue, more convincing to show that the tour will open a new strategy. If Seventh Avenue is sold, it will be the second major blow to the WAN platform. This means that of the 5 main components of the WAN platform, 2 of the Seventh Avenue and 17173 will be stripped down successively. It may only be a matter of time before other platform-level businesses remain.

Wang has been in public, in 2015 no matter how the market changes, whether in the hands or the end of the field, swim will firmly believe that "content is king", and believe that in any market environment, the player's pursuit of high-quality game content and desire will not change. And the tour is good at the content of the development and distribution, the future is likely to continue to play their own advantages, focus on boutique content. The sale of Seventh Avenue may be more to pave the road for a new strategy to transform the game's content makers.

After the sale of Seventh Avenue, the impact on the platform will become less and less, and there will be no need to worry about spending more money to promote the development of the platform, and the tour will probably open a new strategy, really start to transform the game content manufacturers.