Wang Yuquan: Three big opportunities for micro-blogging entrepreneurship

Originally in Happy net, everyone online grab parking spaces, farms, crops and other social games, may be transplanted to Sina Weibo, because the essence of Sina Weibo is based on relations. Speaking of micro-blogging entrepreneurship, everyone is concerned about the seemingly only microblogging marketing. In fact, Weibo is a brand-new social network platform, it put people's social life on the net, also put the network related people and things organically linked up.　　Weibo has completely subverted the traditional user analysis, marketing and application offering, so the microblogging business opportunities are enormous. Faced with the enormous potential of Weibo, people's understanding there is a process, micro-blogging deepening also has a process, step-by-step, you can see the micro-blogging entrepreneurial opportunities are as follows: Weibo marketing 2.0: The verified of CRM based on social relations Weibo is characterized by popularity, high degree of activity and convenient interaction, Both individuals and businesses can find their own position in it. Therefore, Weibo is really a good platform to help businesses maintain user relations, enhance corporate image, and even promote products. But the core of this is the establishment of a business and the user's equal interaction relationship, rather than the business blunt to the user to sell. We put this at the same time contains a more high-tech, socialized customer relationship management, called Microblog Marketing 2.0, its core characteristics are as follows: 1. Business is a member of the social group of the target customer Weibo is like a map of the real world in the network.　　Businesses need to do is not to use promotional to isolate themselves, but with their target customers in the same social group to form a long-term identity and values of mutual recognition, so as to integrate into the social life of the target customers. 2. The systematic use of impact marketing has micro-blogging, and the way in which influence spreads and key figures can be clearly demonstrated.　　The use of social network analysis to find experts and friends, so that they systematically participate in marketing communication, will give birth to new real-time, advertising and news events integrated social advertising forms.　　3. More technical means of the use of micro-blog, the maintenance of customer relations can be more through the technical means to achieve, such as the use of Sina's lbs function, customers into a certain distance from the merchant, the merchant can send discounts, new products such as promotional information to customers. Application development based on social relations 1. Social Information aggregation Sina Weibo has a congenital flaw: information is short-lived. Weibo has greatly increased the amount of information we get, and the degree to which everyone is getting the message is greatly increased.　　The elimination of this fragmentation relies on personalized information aggregation. For example, Mr. Xue, a very famous angel investor on Weibo, has the habit of getting up early, every day when you get up, you will be able to forward the valuable information of the day Micro Bo, because he sent the time earlier, at least during this time, no other information fragments inserted to affect his fans read his forwarding, so for his fans,　　Twenty or thirty messages in the morning are complete information-Shire comments. 2. Social game originally in Happy net, everyone onlinePopular car parking, farms, crops and other social games, may be transplanted to Sina Weibo, because the nature of Sina Weibo is based on relationships. More importantly, with social and interactive elements, the original simple game will be reborn. For example, two people in the Micro Bo go, the game screen left Micro Bo chat everything as usual, the right can show go chess board, and the players can send a notice: We play chess, welcome onlookers. So that their fans can choose to watch: Fans will display their chess board on the screen, and can use micro-blog comments.　　In this way, a game of online Weiqi has become a small microblogging live. In technology, Sina has gradually solved Solomo three aspects of the problem, in these three areas have provided sufficient technical support, now the only constraint we developed a rich application is the imagination.