Wang Yuzhang: Discuss the PR promotion of Internet products (i)

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Many times in their own Tencent Micro Bozhong said that there are many ways to promote the Internet, maybe we know a lot of, but the key is, how to find the most suitable for our products or Web site promotion methods, as a product (website) Operations Manager, to be able to make an accurate positioning of products to find the right channel and promotion platform, and coupled with efficient execution, that product to obtain a virtuous promotion cycle is not a problem. Internet products to promote the use of many channels, including traditional media, Internet media, client platform, website platform, etc., many of us have used these methods more or less, these two days and some friends to talk about these topics, so summed up the Internet products (website) PR promotion.

PR promotion of the applicability of a wide range, especially for software products, the promotion of a software, if they do not have a promotional platform (site), it needs more to do with other platforms, with the help of the relevant user groups to promote the channel, so the PR is a must experience a link.

PR, in many enterprises have a specific position, Internet PR has its own more special ways of communication and public relations means. First of all, some public relations target platform, such as forums, industry sites, QQ Group, paper media and so on. PR should hold a center, find the contact way of the PR goal, obtain the other side to own trust, find the cooperation of the two sides to win the total point of cooperation finally.

The first is to find contact, generally in the Internet to make a point of achievement of the people will be strong in the circle many friends, or some other platform will appear, you can use a variety of ways to find contact. These means:

1, QQ friends to find, with their better friends to inquire, if often mixed in a circle, to find the circle of a person's contact is very easy one thing. Also can join the target person's QQ group, so easy to obtain.

2, SNS website, some network Circle SNS website will show some people's business card information. Or can be compared to the current micro-blog, to find the target person's information, if you need to find my information can be found in Tencent Weibo microblogging search "Wang Yuzhang" directly to find.

3, search engine search, this method is more suitable for some really is not touch the clues of friends, first through the search engine search the relevant information of our target people, and then from the relevant information to find another clue to dig deeper, as if the case, more exciting.

4, the target people often haunt the platform, such as forums, microblogs, blogs and so on.

The internet developed today, find a person's information is very easy one thing, of course, this person must be to leave some information on the Internet. Do network promotion often find some people, through these methods can basically find, this process is also very fun, like a case, seize a clue, trace, dig deeply, finally find the target person, this process is very stimulating.

When you find the contact form of the target person, you need to start to communicate emotionally. Most people prefer to chat on the internet first, if not too urgent, try not to call to communicate, network chat heavy talk about feelings, and telephone communication, emphasis on concrete cooperation, if you can establish a layer of feelings before cooperation, then the cooperation will be easier, Even higher value cooperation.

For the Forum's PR cooperation for example, when we have some news articles or activities need to send to a relatively large forum publicity or to recommend, we need to and the forum moderator or administrator to do a good job, and strive to be top. After understanding the moderator, chat can not reveal a strong utilitarian, is pure chat, meet new friends, of course, talk about the time must first introduce themselves, so that the other side of you have a general understanding, so that the other side can find some topic to chat. Chat can not be impatient, most moderators or administrators are relatively busy, sometimes chat with a lot of people, if the long time does not return, the first to maintain patience, to find more topics, the best to find with the moderator more concerned about the content of chat, to give, oh, say more, in fact, the relationship between people is so, this is not flattery, should be regarded as language art, the Internet communication and we usually speak exactly the same, must hold a humble and sincere attitude towards people, so as to allow the other party to recognize, to obtain trust. In addition, can also be in the forum to answer the moderator's post, the best to occupy the sofa, to leave a good impression on the moderator, so again when the communication back more relaxed.

For a long time not so lengthy writing things, found himself more and more able to nag, recently, like in Tencent Weibo Http://t.qq.com/yuezhang to write the idea and experience of promotion, interested friends can listen to. First write here, about the promotion of public relations there is a next, two days to write out, and strive to give you more chatter some dry goods. Note: The article by Wang Yuzhang Blog original, reprint please indicate the copyright. (Push A/Blue beacon/Wang Yuzhang), Wang Yuzhang is currently looking for a job, welcome to help introduce, will be grateful.