Wang Zhun: Two main factors to improve conversion rate of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A product-oriented enterprise website, want to bring consultation through the network to form orders, the need is comprehensive network promotion skills, and network promotion skills need to integrate the concept of network marketing. Network promotion brings only traffic, and network marketing needs to bring us the effect is a real order.

Network Promotion and network marketing the biggest difference is one to traffic as the ultimate goal, and the other is to order and efficiency as the ultimate goal. Network marketing based on network promotion, because there is no network promotion brought about by the traffic, network marketing needs the ultimate goal is impossible to achieve, but the network marketing a vital role is, how to improve the flow of the conversion rate to the order! The increase in conversion rates is related to the two main aspects of user experience and marketing Web sites:

First, the site's user experience (UEO) is good?

1, the speed of the site opened, whether it will be because of flash too much, and affect the speed of the site open?

2, the website typesetting whether dislocation? not centered, the whole left;

3, the overall site page vision, color is dazzling?

4, access links are all valid, will not open the error page?

5, the website structure is reasonable? Can you do it in the first page through three steps can find any user in the site to find information?

6, the composition of the website article (font color, size, there is no connection, whether bold, etc.) is conducive to reading?

Second, the site is a marketing-oriented site?

1. Does the homepage highlight the company's products? Customers open the site after the first change can be clear to know what the site to sell products?

2, contact the way can be very convenient to find? Is there an online chat tool? QQ, business and other online consulting tools support?

3, the product information is enough detailed? is the product picture clear enough? When users view product information, if you think of consulting, whether the first time is very convenient to find online consulting methods? QQ, Business communication? MSN and so on!

4, in the Enterprise website, the price can not be marked, can be in the product information next to the appropriate location plus the "online Inquiry" button, link to QQ, MSN and other chat tools! or directly to the 400 and other free telephone contact information.

5, Information (news) page if the relevant product name is related to the guidance or hint to specific product details?

6, the product information can be prompted to other related similar products and other types of product introduction tips?

The above is the network marketing-type site needs to have some conditions, then the Web site in the network to meet the foundation of the Web site, how to do the network to promote it? Please see the next article, "Corporate web site to do the most effective way to promote the network?"

Author information: Wang Zhun, Wuhan Network promotion Wang Zhun's blog, the original address: http://www.wangzhunzhi.com/post/qiye-seo.html (reprint please keep)