Wangchangjiang: Seoer of the required skills chain address collection (ON)

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I have always been opposed to stare at the site all day to check the ranking of the practice, because a person's time is limited, once in a certain area put too much energy, will inevitably lead to relaxation in other areas, but as a seoer such work whether you want to do, like a person to eat and drink water, are required to do, the holiday home no conditions to surf the internet, so the first thing I do is to query the company several sites and my own blog included, the results let me happy mixed.

Query results mixed with worry, I have a total of four websites, including the company's 3 sites, as well as my own personal blog, the result is the company's four sites annihilated, all the keywords did not meet the ranking requirements, and my own personal blog All three keywords have reached the Baidu natural ranking of the fourth position.

According to past experience, keyword ranking is good or bad more or less can find some reasons, so every time in the keyword ranking rise or I will conduct analysis, find out why and then the right remedy, this is no exception.

Because the company three sites are new stations, not representative, so the following article I used to rank better than an old station and my personal blog for analysis:

Company Station: www.nmedia.net.cn personal blog: www.wangchangjiang.com

1. Check the health status of links

Links to the site's keyword rankings and site snapshots have a great impact, so many people enjoy the purchase link is precisely this reason, is the so-called "Chengye defeat Xiao", if the link out of the problem on the site's impact is also very large, so usually I will take it as the first step of detection.

Company website has a friend link station cannot open, delete it; personal blog There is no problem with this aspect.

Experience Summary: Because the company's website at the bottom of the number of links, according to experience if a number of links to a site, unless a large area of problems, a two problems on the site's impact is very small, so the company's Web site at the current size of the link, a connection can not open the impact of almost negligible.

2. External chain of health monitoring

In the SEO industry has been circulating a word called "inside the chain for the king, outside the chain for the Emperor", this shows that the impact of the chain on the SEO is very large, but also the focus of SEO work.

Company station outside the chain number: 3,100

Personal blog Outside the chain number: 662

Experience Summary: In terms of quantity, the number of outside chain of company station changes little, but I have been in Sina Sohu and other portals to build blog as the focus of the site group, but did not pay attention to the quality of its articles, the basic is to do the optimization of the article, relevance and originality are not too good, Baidu a period of time before the blog to do a great deal of adjustment, in this adjustment under the influence of even before included has been very good Sohu blog has been pulled hair, the loss of heavy, so I analyze this matter on the site ranking impact should be relatively large.

The number of blog outside the chain is currently 662, for a two-month online site to say this number is not small, however, I have never deliberately to do this blog outside the chain, now all the outside chain is basically my outgoing article generated, I put the blog on the article directly forwarded to some of the more well-known webmaster site, Because there are many articles have been recommended to the home page of these sites, so the number of reprinted is larger, also produced a lot of external links.

3. Originality of the article

The content of the site article is very important, the importance of content directly reflected in the site is the article is original.

Company station on the original articles are very few, basically I reproduced on other sites and then through a simple edit processing into the false original article, but the update frequency is very high, in addition to daily maintenance updates every day.

The article on the blog updates only one article a week, but it is an absolute original article.

Experience Summary: The above comparison can be found, if the problem is out here, at least can explain a little problem, Baidu's original requirements of the article is still very high, false original even if the processing of good, updated again in time, also less than a small number of original articles.

4. Space replacement

The company has changed space last month however, such things have been done before, but the last time almost no impact on the site, but this time with the previous one between only one months, in such a short period of time to change the space two times, so the impact of this can not be ruled out.

5. Competitor Analysis

Whether the site is good or bad in the rankings, analysis of the same time competitor's website ranking status is also very important work, through the comparison to find a relatively strange phenomenon, the current keyword ranking of the site from the SEO point of view of the optimization do not very ideal, and before the SEO done better, The sites that are ranked well are almost all down to the first page, do not know this is not a short time special phenomenon, because the same situation has occurred many times before, generally after a period of time will be restored, but this situation has been repeated several times, it is difficult to make people do not doubt that Baidu is the special care of such sites, If there is such a situation, but God horse is a cloud ...

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