Wangfujing Online Mall on-line (Sina Science and Technology map)
With the traditional http://www.aliyun.com/zixun/aggregation/31782.html "> Brand enterprises have dabbled in e-commerce industry, traditional department stores have frequently net." The "New China First shop" appellation of the Wangfujing department store group announced yesterday that its huge money to build the electric business platform officially operating online.
Reporter yesterday to visit wangfujing Online Mall, the site has been on the line of beauty makeup, men and women apparel, shoe bags, jewelry accessories, outdoor sports, home life and other categories. Reporters noted that the Wangfujing online shopping mall in the sale of goods and physical stores have some overlap, the price is basically equivalent. At present, Wangfujing has launched a single order full of 399 yuan free shipping policy.
It is understood that Wangfujing online mall is an important strategic planning project of Wangfujing department store group, which invested 100 million yuan in the early stage. As early as 2007, Wangfujing department stores actively explore online business, to Beijing Bi-an shopping mall, Guangzhou Wangfujing, Changsha Wangfujing as a pilot, early 2012, the group formally set up an independent operation team to exert power. Wangfujing said that in the next five years, the company will be on the basis of existing E-commerce platform, and actively explore the line of the combination of online retail and marketing new models.
