Wanglaoji 100 million-yuan marketing case anatomy

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It has been a while before the old man. Wanglaoji Use donation events, successfully carried out an integrated marketing, event marketing, Word-of-mouth marketing, network marketing, etc., is a classic marketing case. How does it integrate products, marketing and Word-of-mouth organically?

Recently did not have time to update the blog, the original feeling of the old king of the event to discuss the time window has passed, do not intend to write Wanglaoji, but found behind the post to use to Wanglaoji, here to fill up and Wang Shi donation events completely opposite, the king of the old Kat use donation events, successfully carried out

1. Event Marketing

May 18 Night, in the CCTV2 donation party, the production of canned Wanglaoji company to the earthquake-stricken area donated 100 million yuan, immediately become the most donated enterprises, at the same time, is blockbuster, notoriously.

2. Forum Marketing

After announcing donations of 100 million yuan 10 minutes, the ban on Wanglaoji's posts is almost flooded with major websites and forums, and the click-through rate has soared in a short time.

3. Blog Marketing

Wanglaoji 100 million yuan marketing events, quickly become a blog analysis, contrast (Devanko) materials, and frequently exposed, frequent discussions, including me.

4. Word-of-mouth Marketing

Wanglaoji Network Marketing, not limited to the forum, many people in the MSN signature file began to call to drink canned Wanglaoji, at the same time there are many articles through QQ, QQ Group, mail to spread.

5. Network Marketing

In fact, Wanglaoji very early began to pay attention to network marketing, at the beginning of this year, on the horizon to open up "the world Can" column, the Wanglaoji of the icon are red cans.

Although Wanglaoji intentionally hype, although Wang old auspicious post obviously for the network pushing hands, but Wanglaoji 100 million yuan marketing, worthy of a classic marketing case, also embodies the Gado team flexibility and wisdom.

If the network marketing is the most potential marketing enterprise marketing, Word-of-mouth Marketing will be the ultimate goal of marketing, and forum marketing and blog marketing will be Word-of-mouth marketing channels of communication. And in the real word of mouth can be met but not the occasion, Forum marketing and blog Marketing will act as a booster role, how to product, marketing, Word-of-mouth Organic integration together, is wisdom, but also art, this is also Wopush is trying to do.