Wang's speech: How to be a profitable webmaster

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Webmaster Network ADMIN5.COM4 Month 25th news: April 25 morning Webmaster Network founder Graph invited to Xuzhou Beida Blue Sea Software School (www.lanh.cn) to do "How to become a successful webmaster" keynote speech. Wang to the students here to introduce the development of personal websites in China and to do a profitable site webmaster prerequisites and experience skills and for students to do a detailed solution, the atmosphere is active, applause, speech received by the teachers and students alike.

The moderator introduced the speakers to the students who attended the meeting

The students and teachers who listen carefully

Student Representative Questions

Beida Jade Bird Training teacher to do the final summary

The following is the main content of the King's Speech:

Dear friends, everyone good, I am webmaster net Wang, concerned about and engaged in personal website has 8 years of time. More like with the domestic stationmaster contact exchanges, previously participated in a lot of all over the country webmaster gathering, happy to share the Internet with everyone, share the network to make money.

First to understand the situation, we have made a friend of the Web page? There is no release of the site, through the network to make money to lift the hand. Well, then I put the internet situation I know to say, cnnic annual analysis of the number of netizens, and we pay more attention to the number of peers. At present, the number of Chinese websites in 3 million, China's webmaster in 2 million, is through the website to make money called stationmaster, in fact, statistics is this: every month to earn more than 1000 of 100,000. Each month earns more than 10,000 of the 10,000 each month to earn more than 100,000 of 1000. Roughly this ratio. The domestic stationmaster has experienced several times: in 97-01 years, makes the foreign net to make. Many stationmaster makes the first barrel gold, in 02-05 years, does the SP related industry, is the handset related, the network money-making golden season. 06-09 now E-commerce era, the network relies on its own users to profit. Relatively speaking, now is the network of money-making trough, trough, but also the time to cultivate the market. Through this winter, the network and web site of the accumulation of strength, will be the main force in the future.

I remember taking part in the nation's three national webmaster meetings of the most profound impression feeling. The earliest stationmaster mainly does, is the big stationmaster concentrates in, the navigation, downloads the music class website. The second year most stationmaster concentrates in the novel, the film and television, the animation class website. Then, the industry-type site, the emergence of local class sites. Every industry comes out leading the site. Travel, diet, web2.0, steel, tools, even life-related.

The current status of personal webmaster profitability: 90% of the revenue from the flow with the search, and then through traffic to do some advertising alliances, for example, Google Baidu. Currently, 10,000 IP sites, one-month income in 1-2000. Followed by the Baidu Alliance and some of the domestic small and medium-sized alliances, the current annual union costs in 3-5 billion, these are divided to small and medium-sized webmaster.

The 2nd point of profitability, about 10%, is to rely on the site's own membership, fees, service costs, and E-commerce sales and transaction costs. In fact, the site a lot of money for details such as selling links, and even sell a little bit of things, their own services.

Take our webmaster network, in the user service to see where, all is profitable money, whether it is a transaction intermediary or IDC, or domain name registration, or network services, we now feel far from enough, every day to find the webmaster asked, what he needs services, we have to provide them with this service, in order to make money, Service is endless.

So how do we make a profitable, promising site?

A good location for their own website. Now a lot of times, as long as we think of the sites that others have done, then we will market segmentation, you do not want to do the portal, there was a friend, said he found a few technology, to do a Baidu search out, others Baidu spent tens of millions of of the upfront investment, grabbed the first market, now even Sogou spent tens of millions of , and Sohu can not do it in helping to promote, what's more, we have a new business, we must subdivide the market, you can do flowers, and even a very broken industry, last seen a plastic abrasive site, abrasives is a very small classification, plastic abrasives on the smaller, Their company 30 supposedly people specialize in this very fine industry. Similarly, a Xuzhou glass website, Xuzhou has more than 100.

Website to become a platform, a tool, must and offline, and the traditional industry closely combined, so that the site's profit model and value is more obvious.

Two Web site How to promote, how to make. This is a focus that many people focus on. Do the site now more and more easy, buy a domain name space, buy a program, a lot of free CMS system, directly downloaded on a website, modify the picture and template. Update and collect some content, build station not more than 10 minutes.

How to promote the site out, how to make the site brand, this is the focus of personal website to do. We can think about, we now do a website, your site how to play the brand, how to form the authority within the industry.

Let's start sleepwalking together.

1 rely on search, do SEO This is the most basic.

2 analysis of their own users where the crowd. Occupy the land of the ancestors. Use other people's experience, copy other people's model, so less go a lot of detours, the largest network company, Tencent is entirely by copying.

3 to strengthen cooperation, the network, that is, by the network, must be with peers, or with the line to cooperate, so that in order to interact in the resources.

4 strengthen marketing, soft wen, hype, there are similar virus-type, direct-type, and so on.

5 site itself activities, and services to increase stickiness.

Three do site attention point

Not too much technology input, the future site, just like watching TV, driving cars, you learn how to study TV channels and bands, for you to open the TV application is not valuable. Drive a car, you just have to drive, not too much to focus on the wiring diagram and the internal structure. It is a technical department to do, we only do website application.

This is mainly from the network entrepreneurship and personal website to think about, and we do students, the future has two roads, a road is to major companies to do the backbone of technology, so you must be a solid learning specific one of the same technology, the other road is to take the route of entrepreneurship to do the Internet.

The focus of the website is promoting

In addition there is flow to immediately to make money, I know a lot of webmaster, are 120,000 IP, one months easy to earn 35,000. And so the flow increased by one times, the income also increased by one times. And traffic this aspect, often changes very big, your traffic today 10,000, tomorrow may only 1000, if today did not timely change, then tomorrow will have nothing.

My speech is over, thank you, here is the question Time, the friend who has the question may ask questions.