Want to be a product meow

Sophomore time, and the teacher chat up, internet companies have what position? What does the product manager do? At the time, the product manager was a strange word to me, it is also possible that the development of the Internet to make the role of product managers more important, but also may be pregnant effect, when I suddenly began to pay attention to this "new career", around the various kinds of friends shouting to be product manager, the school every month has a lecture on product managers, The "dry goods" practiced by various product managers in a circle of friends.

I often ask myself, "Why do I want to be a product manager?" ”。 There is no reason to move forward like the blind touch the road, the hearts of panic, so I always think about this problem, with the experience of different, I have a "everyone is" career has a different understanding.

Improper program Ape

At the beginning of the selection of Product manager as a career goal, to tell the truth, I do not have much understanding of product managers, said that the correct point is that I have a lot of real companies do not have much understanding of the position. Born in science and engineering, school rich code farmers, I just do not want to be a daily overtime, bugs to the death of the program, since the product manager is a do not write code, pay a good job, then this bar ~

Sophomore age, don't know what they want. If you make a list of things you can do or work in, a sophomore is a silly time to know nothing about this form.

What is the product manager?

"Networking" is my product initiation book, wrote a very good book, about from a product from scratch, to the later competition monitoring, iterative upgrade of the whole process. At that time, there is no company internship experience, not to live a product of the back and forth, in fact, the content of the book is not very deep understanding, and now think about, and only the remaining memory. Only remember clearly, is after reading a picture, painting is a ladder, each step is a product from scratch steps, you can clearly see a product "growth."

In Suger's "Everyone is Product Manager" a book, he wrote the product manager is very beautiful, so that the side of the already working friends joke to "do not be brainwashed, he is his own in Ali the Wind and written books, everyone is product manager?" That's so simple. " For this book good or bad, I noncommittal, but at least the author conveyed a more positive attitude, even if the product manager is bad, do not Shine every day.

There are a lot of questions and answers about product managers in the knowledge, where the answer should be closer to the general product manager's true state of mind: "Product manager is a dog", of course, although this is a summary of self-deprecating meaning, but the actual product manager is indeed not what Sue said so satisfactory.

Users are often sprayed, saying that the user experience is not good. Demand platoon a lot, want to do well, but the resources are limited, but also to see the boss mood. Looking for a design, because "no beauty" to doors, change the interface and even coax to ask. Find development, say technology can not be implemented or development time is not enough. You have a good idea, does not mean that you can complete the idea of your ideas to convey to the technology and design, does not represent the technology and design can be out, out of the effect is not necessarily envisaged.

During the internship, the operations manager looked for a designer next to me, want to change the user registration page, although I do not know the specific content, but the designer probably means this is not good, will affect the unity of the site, but also no beauty, in the eyes of operations, they are concerned about the "new user conversion rate", Like an entrepreneur, but in the eyes of designers, "beauty" first, they are artists.

The key is demand

I used to think that the development of product managers should be proficient in the use of axure, after a good study for one weeks, found that this is like a designer, you will use PS, you still can not design excellent posters.

Read a lot of answers, combined with a lot of internet practitioners, and back to see my internship experience, I personally feel that as a product manager, the ability to explore needs should be the most important. In many cases, the demand should be to guide your work direction of things, what design ability, communication skills, project management are in this direction to work the road, can be considered later, but also a lot of positions need the ability, not the most important product is the most critical part.

In school, I simply understand the needs of "any can improve the place", of course, this sentence is good, but I just to the eye to demand, this is precisely the product of the new people are the most likely to make the problem: Pat the head. I have never understood the user experience, just feel that the word was deified, like the internet thinking, very few people can say, but everyone is saying, but the good people are actually very few.

I simply think "demand?" Very simple ah, look around, everywhere is the demand, the canteen queue is very troublesome, the community recruit new leaflets are not environmentally friendly, hall tickets are time-consuming, in fact, found that the demand is not difficult! "I didn't know the word" data "until after my internship, but I understood it. Everyone is talking about data: operating data, traffic, reading, registration, conversion rate ... I'm starting to rethink, do I really understand the need?

Internship, the group once on the user registration process optimization Discussion let me for the first time to "demand" a new understanding. From the new user to the site of each step conversion rate can be seen, the user in the registration link loss a lot, so we intend to simplify the registration process, but what should be left those items, and then remove those items? When I seriously think about this problem, I found myself suddenly confused. For the company, we certainly hope that users can be at the first time to perfect all the information, but this will "scare away" users, in the end user registration can be simple to a few steps? is the username registered or mobile phone number registered or mailbox registered? How to guide users to improve their own other information is not "disturbing"? For the first time, I understood the term "work experience", and I felt the "data" for the first time.

When you go to someone and say, the most important thing is to leave these items, how do you convince others? OK, this is your experience, after that? How are you going to prove it? Empty words must be weak, although I read an article said "data will lie", but at least the data itself is not lying, is a measurable comparison of the objective indicators, the error occurred is only your interpretation of the wrong.

Demand is like an icy edge below sea level, and it is often the appearance that emerges. Maybe a user will say where you are not good, but the really important needs are often hidden in the complex user behavior, in addition to looking at the data, a keen sense of the user is also very important, but unfortunately, "only in this mountain", after working for a long time, the user's feelings will weaken.

Want to be a product meow, the advanced road is still very long.