Want to be the life of the traditional industry? You need to unlock the original chain first.

In the afternoon in the innovation workshop to listen to Laixianning share, he said O2O This field, if you just do simple online drainage to the line, is not many opportunities, can earn a 1, 2 years money is good. What is really important is to completely dismantle the interest chain under the line and reassemble it according to your logic.

For example, he is an easy investor, and before it is easy to come, a business car rental actually exists for a long time. Beijing has more than 100, each average has more than 10 cars, then the typical process is what? For example, I came from the field to Beijing on business, tomorrow's plane, then tonight I call to know the driver before or casually find a business card to call, said Shifu, I will come to Beijing tomorrow, you can pick me up? Master has to open the book to check their own schedule, the best is OK, the direct promise, easy. If he's already booked, he would say, you wait, I ask a friend to see if he is free, back to call you, and then hung up the phone, he called the familiar driver friend (usually a small circle to introduce each other), introduce you to him to see if he is free. If OK, he will call you to confirm that the process is over.

This process is actually quite troublesome. Sometimes even more troublesome is that Beijing opens APEC, all cars are booked by the government, then you can not find a car to pick you up, only to play.

Easy to do? It went with 100 companies to contact, said you received my platform to come up, I have a source, to ensure that you earn more than before, but the charges are all I have to do. Other drivers themselves will choose, if it is easy to make him a day to earn more, he came over, such as before he a day after a single, 300 fast, but also can only take a single, often not to meet the guests. Now easy way to give him one day six business, each order can earn 60, the total number is still more than before.

Overall, it's easy to change the way customers get before, to change the split of interest, to integrate previously dispersed drivers into a platform, and the situation is rewritten. This is not a deep truth, but the combination of specific cases after the clear, it is quite interesting.

So, to do O2O, the entrepreneur has to sort out the former interests chain, it needs to be clear to the traditional field, sometimes, the people who may be in the traditional field are more advantageous, to a large extent, for this reason.