Want to develop a free player as a paying player? Understanding social games Five features can be done

5 Features of social games

1. No strategic fighting

Social games, no matter how desperately you play, will ultimately need luck, but if you spend 150,000 yen to draw, although the ability to draw rare props also rely on luck, but the chance is dozens of times times higher than the free player. Basically every social game is the same, the daily release of several items that need to pay, players even if they do not spend a day to log in or can get the equivalent of 2000 yen lottery. The main goal is to increase the retention rate of the game by slowly developing the free player into a paid player.

2, from time to time let the player see the strength of other players

People will always have a competitive heart and compare psychology, seize the player's psychology, through some of the game's activities and scores ranking, or other players to fight, let the player know how far apart from others, so as to promote the players pay to buy props and so on.

3. Production and operation takes a certain amount of time

Like a burger-making game, it takes 1 hours to make 1 burgers. In this way, the player may not be online, but will be able to log in at 1 small time, this is the earliest used mode, but soon be bored by the players. The model was then improved, changed to 1 hours without landing the hamburger will be broken, but the player after a few times will produce mental fatigue, the play is still not high, like this often appear in the previous social games, but eventually disappeared.

But the only thing that hasn't changed is that things that were supposed to take 5 hours to pay can be shortened to 1 minutes with the money purchase time set.

4. Endurance

Endurance can be said to be synonymous with current social games and a very existential element. It can be recovered over a period of time, but it will be consumed during the game and may become a more complicated payment element in the future. Originally the game is a boring time as a prerequisite for recreation, but when you want to play, endurance incredibly still haven't recovered, this time may want to pay to increase endurance.

The characteristic of this element is that if endurance is 50/50, the endurance of consumption needs 10 minutes to restore 1, even if the special time, the player will still have to waste the illusion, still infinite cycle of consumption down.

5, the winning rate is very low free lottery draw every day will have 3-4 times

This is also the mainstream of social games, although rare props may be drawn, but the odds should be less than 0.1%. This type of regular lottery is an important factor in increasing the retention rate of players. Players also have the type of a steady, anyway, the game is free, and the lottery seems to be quite interesting, in short, to open the test first. However, it was not long before the discovery of rare props, some players may lose interest, but for some players, this may be the incentive to draw a pay lottery important motivation, so the lottery in social games is not for nothing.

The gold-sucking way of social games

1, with paid props to attract users to write comments

This is the most commonly used method in recent games. The game is good, no player is in vain. So, first of all, a lot of comments, and in the initial "do not spend money is also very fun" stage, give "now write comments can get paid props" conditions, a large number of 5-star evaluation. Some players, in order to get paid props, put an invitation code in the comment area, although not comment for comment, but also achieved the original purpose.

2, the all-round payment props

This is also the most common in social games, such as the lottery, shortening time, endurance recovery All can use magic stone, pay props also only sell magic stone. In this way, whether it is a player to buy or regular gift is very convenient. For example, 1 magic stone Price is 200 yen, as long as the daily landing can be 1, equal to landing on a daily basis can earn 200 yen, as a player to do it.

3, as far as possible delivery of magic stone

Now the amount of magic stone delivery is also a big trend of social games. While this may lead to players not paying to buy props, it is catch to make money in social games. If the player spends a lot of time in the game, not only get nothing in return, but also have to pay for it, I am afraid the game will be flooded with bad comments.

4, limited activity, let the player a lot of consumption of magic stone

How do you use it when you get so many magical stones? So this is the time to hold regular activities, such as the use of magic stone in the event of a large number of recovery endurance, the game to increase the strong enemy players into a bitter fight and so on. In addition, the limited-time event lottery can also allow the player to consume a lot of magic stone, take advantage of a large number of recycling. There are usually more than the accumulation of magic stone players, at this time found the use of stone, will gradually produce a pay-buying mentality.

5, the timeliness of explosive lottery

This refers to the lottery during the event, you can draw some S-class weapons or super rare card, props and so on. But once the activity is over, those explosive effects disappear and become normal props. The pay model, like the endurance system, is a very good way to suck gold from the Korean Mo Game and is often used in current social games.

6. Additional cost of production line

This is the perfect use of the features of the 5 social games feature "Production and action requires a certain amount of time". For example, the burger-making game, set to be able to produce 3 at the same time, with a 1-hour production process, can get 3 burgers in 1 hours. However, if you use the sorcerer's Stone, you can enlarge the production line and make 4 burgers in 1 hours. It is also common to pay for expanding production lines like this.

7. Other

There are other more heretical ways to make money, for example, often someone will be in the 2CH (Japan's largest forum) self-advertising post, "Home can also earn millions of yen," and so on, on the surface seems to be a few people in the dialogue, but in fact, is a person to self-acting pure advertising.

This method is also very effective in social games, in the blog with the introduction of the title of an article, in the eye-catching place put on the "free access to a lot of magic stone method Awesome!!! "In a word, and then insert the link, was originally to find the introduction of the player, suddenly see so attractive a word, can not help but will point out to see." Then, found that really can not spend money to get the value of the paid props, nature will be Word-of-mouth legend.