Want to enter the Chinese living room, the United States game business Ouya and millet cooperation

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NetEase Science and technology news August 21, according to Reuters reported that the United States video game Ouya and Millet has reached a cooperative relationship, to pass the Millet box and smart TV, so that its development of the game into the Chinese user's living room.

Ouya is looking to Asia for development opportunities, a start-up that has failed to grow strongly in the United States.

Ouya chief Executive Zhu Li Urman Julie Uhrman said details are still under discussion, but Ouya is likely to have a dedicated channel in the software installed on the Millet box and TV, where gamers can buy and download Ouya self-developed games by the end of this year.

She also pointed out that millet may be responsible for Ouya games in China's marketing work.

"The current influx of similar products, such as millet TVs and boxes, is a key turning point, with rich content and extraordinary opportunities for game developers," says RW. ”

Whether the video game can obtain the Chinese user's favor, is still unknown. But Ouya and millet cooperation relationship, is expected to Ouya in the fast development of the video game market to expand business opportunities.

Ouya has more than 40,000 developers and more than 900 games in its gaming platform. Unlike games in Apple and Google mobile devices, Ouya developed games similar to Xbox and PlayStation consoles, which need to be combined with a TV game handle.

Ouya and Millet are dealing with starting games and marketing issues. RW revealed that developers, Ouya and millet will share the proceeds.

China is the world's third-largest gaming market, with game revenues of nearly $14 billion trillion last year, up more than one-third per cent. In January this year, the government's policy of allowing Microsoft, Sony and Nintendo to sell game consoles at home has rekindled interest in gaming hardware.