Want to have a proud "hotbody"?

Absrtact: In the past about physical health, people talk about weight loss, and now people talk about fitness. Vest line, Mermaid Line, 12 pieces of ABS, these fitness professional vocabulary has long been into the daily life. Regular commuters practice at the gym after work

In the past about physical fitness, people talk about losing weight, and now people are talking about fitness. "Vest Line", "Mermaid Line", "12 pieces of ABS", these professional vocabulary of fitness has become a daily life. Ordinary office workers in the gym after work for a period of time, also become white-collar fashion. However, it is not easy to be proud of the body, a sudden overtime or weather reasons may make your exercise plan temporarily change, and can not insist on exercise may let your body once back to "before liberation."

At present, the domestic fitness video + focus on the community into the market has boiling time and Keep, the use of animation model with small fat people "practice", starting from the end of 2014, the market began to continue to hot, and constantly have entrepreneurs to join. The Hotbody team, which started the team last October, now has 15 different difficult classes, 300 dynamic video action libraries, all courses and videos independently recorded by the Hot Fitness team, with 62,408 users on the heart burn Grease course. In my opinion, the biggest difference between a hot workout and a competitor is the use of a mobile phone, a pad-front camera for exercise monitoring and collaboration with the offline gym.

When you move your fitness scene home, you face a problem: How to get the user's body data and movement data. In body data, hot fitness is a common practice for this type of product, allowing users to fill in, including height, weight, and daily exercise habits, which will determine the basic course after a user enters a hot workout.

In terms of movement data, the hot fitness team uses mobile phones and Pad front-facing cameras, combining the body-sensing technology, to get the user's workout in real time when the user uses the Hot workout online course. The hot workout uses universal body sense technology, and according to the specific fitness scene and the characteristics of Chinese users, for several key nodes (such as hand, foot) production and collection of tens of thousands of pictures of the actual picture of the machine training, improve the recognition accuracy of the situation to reduce the need for identification of the loss of resources. In addition, a variety of different lighting environments have been considered to enhance the use of the actual environment.

After solving the problem of data collection, the hot workout is about how to get the most out of the data, and they are putting users to the offline gym and trying out the O2O model. The current collaboration is shallow, such as inviting professional trainers to record videos, allowing them to join the community and interacting with regular fitness users. In the future, the hot fitness team will work with the gym to provide users with online movement data, and rely on the gym for a more complete body to help users complete online and offline teaching. In addition, they are also helping with the technical transformation of the gym, such as CRM tools and smart hardware services.

Hot Fitness Team currently has more than 30 people, founder Xu Weite is a continuous entrepreneur, with 7 years of Internet and mobile Internet products and operating experience, the original Jifeng network founder, Jifeng Network in September 2013 to sell to listed companies Eschde, after joining the Nineth city responsible for the wireless Division investment. Hot fitness at the end of 2014 won a total of 3 million U.S. dollars in the Angel and Prea financing, Angel wheel by the amoeba investment, Prea round by Lam Capital and tiger flutter culture joint investment.